Sistema de buscas do Google: análise de processos de search engine optimization

• Autor(a) principal: Vasconcelos, João Luiz de Araujo
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/12200
• topic: SEO; Otimização; Internet; Sistemas de busca; Google

Due to the exponential growth of Internet in recent years, search engines have taken on the complex task of classifying billions of pages and displaying only the most relevant results for the query. Of all existing search engines, we can say without any doubt that Google is the most important. It has become an essential link between people and information. For this reason, any developer or search engine system should be actively learning techniques that take visitors to your site. This work describes the application of Search Engine Optimization (SEO) techniques for a website created. From the beginning to the development, and finally launching and optimization of the site. Several SEO experiments had been defined and evaluated by collecting and analyzing the current traffic and visitor data, using the Google Analytics feature. This survey also looks at the ranking factors of the search engine and its effectiveness in Google's search ranking, analyzing the number of users who visit the site and the rankings. Search results confirmed a notable increase in the number of users who visited the site. The implementation of SEO demonstrated a positive effect on Google's search rankings and increased traffic.