The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook

Detalhes bibliográficos
Autor(a) principal: Vieira, Aiane de Oliveira
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Compolítica
Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/150
Resumo: This article aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. In order to reach this goal, it was analyzed Aécio Neves’ (PSDB) and Dilma Rousseff’s (PT) official fan pages on Facebook during the 2014 presidential race. It is believed that candidates used social media websites as an extension to their campaigns on TV and radio in order to promote the campaign and their personal images. Through a content analysis, it was analyzed all the content posted between July 6th and October 26th, 2014. The results highlights that candidates use social network as a tool for self-promotion.
id ABPCP-2_fcb7dbaa3156007ed83f7393f67dde97
oai_identifier_str oai:ojs2.compolitica.ojsbrasil.com.br:article/150
network_acronym_str ABPCP-2
network_name_str Revista Compolítica
repository_id_str
spelling The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on FacebookOs presidenciáveis na corrida eleitoral de 2014: as estratégias de Dilma Rousseff e Aécio Neves no Facebookcampanhas eleitoraisredes sociaiscibercampanhascybercampaingselectoral campaignssocial mediaThis article aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. In order to reach this goal, it was analyzed Aécio Neves’ (PSDB) and Dilma Rousseff’s (PT) official fan pages on Facebook during the 2014 presidential race. It is believed that candidates used social media websites as an extension to their campaigns on TV and radio in order to promote the campaign and their personal images. Through a content analysis, it was analyzed all the content posted between July 6th and October 26th, 2014. The results highlights that candidates use social network as a tool for self-promotion.Este artigo tem como objetivo identificar as finalidades para as quais partidos e candidatos usam as redes sociais como ferramenta de campanha política e quais as principais estratégias persuasivas usadas por eles. Para alcançar tal objetivo, foram analisadas as páginas oficiais dos candidatos Aécio Neves (PSDB) e Dilma Rousseff (PT) no Facebook durante a corrida presidencial de 2014. Partiu-se da hipótese de que os candidatos usaram as redes sociais como extensão das campanhas na TV e no rádio para promoverem a campanha e suas imagens pessoais. Por meio de análise de conteúdo analisou-se o conteúdo postado entre 06 de julho e 26 de outubro de 2014. Os resultados apontam que os candidatos usam as redes como instrumento de autopromoção.Associação Brasileira de Pesquisadores em Comunicação e Política2019-09-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/15010.21878/compolitica.2019.9.2.150Compolítica; Vol. 9 No. 2 (2019): Revista Compolitica; 65-92Compolítica; v. 9 n. 2 (2019): Revista Compolitica; 65-922236-478110.21878/compolitica.2019.9.2reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/150/241Copyright (c) 2019 Aiane de Oliveira Vieirainfo:eu-repo/semantics/openAccessVieira, Aiane de Oliveira2021-07-13T04:58:32Zoai:ojs2.compolitica.ojsbrasil.com.br:article/150RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2021-07-13T04:58:32Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false
dc.title.none.fl_str_mv The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
Os presidenciáveis na corrida eleitoral de 2014: as estratégias de Dilma Rousseff e Aécio Neves no Facebook
title The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
spellingShingle The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
Vieira, Aiane de Oliveira
campanhas eleitorais
redes sociais
cibercampanhas
cybercampaings
electoral campaigns
social media
title_short The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
title_full The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
title_fullStr The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
title_full_unstemmed The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
title_sort The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
author Vieira, Aiane de Oliveira
author_facet Vieira, Aiane de Oliveira
author_role author
dc.contributor.author.fl_str_mv Vieira, Aiane de Oliveira
dc.subject.por.fl_str_mv campanhas eleitorais
redes sociais
cibercampanhas
cybercampaings
electoral campaigns
social media
topic campanhas eleitorais
redes sociais
cibercampanhas
cybercampaings
electoral campaigns
social media
description This article aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. In order to reach this goal, it was analyzed Aécio Neves’ (PSDB) and Dilma Rousseff’s (PT) official fan pages on Facebook during the 2014 presidential race. It is believed that candidates used social media websites as an extension to their campaigns on TV and radio in order to promote the campaign and their personal images. Through a content analysis, it was analyzed all the content posted between July 6th and October 26th, 2014. The results highlights that candidates use social network as a tool for self-promotion.
publishDate 2019
dc.date.none.fl_str_mv 2019-09-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/150
10.21878/compolitica.2019.9.2.150
url https://revista.compolitica.org/index.php/revista/article/view/150
identifier_str_mv 10.21878/compolitica.2019.9.2.150
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.compolitica.org/index.php/revista/article/view/150/241
dc.rights.driver.fl_str_mv Copyright (c) 2019 Aiane de Oliveira Vieira
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Aiane de Oliveira Vieira
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
publisher.none.fl_str_mv Associação Brasileira de Pesquisadores em Comunicação e Política
dc.source.none.fl_str_mv Compolítica; Vol. 9 No. 2 (2019): Revista Compolitica; 65-92
Compolítica; v. 9 n. 2 (2019): Revista Compolitica; 65-92
2236-4781
10.21878/compolitica.2019.9.2
reponame:Revista Compolítica
instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron:ABPCP
instname_str Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
instacron_str ABPCP
institution ABPCP
reponame_str Revista Compolítica
collection Revista Compolítica
repository.name.fl_str_mv Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
repository.mail.fl_str_mv revista@compolitica.org
_version_ 1797049677288308736

Registros relacionados