The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Compolítica |
Texto Completo: | https://revista.compolitica.org/index.php/revista/article/view/150 |
Resumo: | This article aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. In order to reach this goal, it was analyzed Aécio Neves’ (PSDB) and Dilma Rousseff’s (PT) official fan pages on Facebook during the 2014 presidential race. It is believed that candidates used social media websites as an extension to their campaigns on TV and radio in order to promote the campaign and their personal images. Through a content analysis, it was analyzed all the content posted between July 6th and October 26th, 2014. The results highlights that candidates use social network as a tool for self-promotion. |
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The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on FacebookOs presidenciáveis na corrida eleitoral de 2014: as estratégias de Dilma Rousseff e Aécio Neves no Facebookcampanhas eleitoraisredes sociaiscibercampanhascybercampaingselectoral campaignssocial mediaThis article aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. In order to reach this goal, it was analyzed Aécio Neves’ (PSDB) and Dilma Rousseff’s (PT) official fan pages on Facebook during the 2014 presidential race. It is believed that candidates used social media websites as an extension to their campaigns on TV and radio in order to promote the campaign and their personal images. Through a content analysis, it was analyzed all the content posted between July 6th and October 26th, 2014. The results highlights that candidates use social network as a tool for self-promotion.Este artigo tem como objetivo identificar as finalidades para as quais partidos e candidatos usam as redes sociais como ferramenta de campanha política e quais as principais estratégias persuasivas usadas por eles. Para alcançar tal objetivo, foram analisadas as páginas oficiais dos candidatos Aécio Neves (PSDB) e Dilma Rousseff (PT) no Facebook durante a corrida presidencial de 2014. Partiu-se da hipótese de que os candidatos usaram as redes sociais como extensão das campanhas na TV e no rádio para promoverem a campanha e suas imagens pessoais. Por meio de análise de conteúdo analisou-se o conteúdo postado entre 06 de julho e 26 de outubro de 2014. Os resultados apontam que os candidatos usam as redes como instrumento de autopromoção.Associação Brasileira de Pesquisadores em Comunicação e Política2019-09-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.compolitica.org/index.php/revista/article/view/15010.21878/compolitica.2019.9.2.150Compolítica; Vol. 9 No. 2 (2019): Revista Compolitica; 65-92Compolítica; v. 9 n. 2 (2019): Revista Compolitica; 65-922236-478110.21878/compolitica.2019.9.2reponame:Revista Compolíticainstname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)instacron:ABPCPporhttps://revista.compolitica.org/index.php/revista/article/view/150/241Copyright (c) 2019 Aiane de Oliveira Vieirainfo:eu-repo/semantics/openAccessVieira, Aiane de Oliveira2021-07-13T04:58:32Zoai:ojs2.compolitica.ojsbrasil.com.br:article/150RevistaONGhttp://compolitica.org/revista/index.php/revista/oairevista@compolitica.org2236-47812236-4781opendoar:2021-07-13T04:58:32Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)false |
dc.title.none.fl_str_mv |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook Os presidenciáveis na corrida eleitoral de 2014: as estratégias de Dilma Rousseff e Aécio Neves no Facebook |
title |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook |
spellingShingle |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook Vieira, Aiane de Oliveira campanhas eleitorais redes sociais cibercampanhas cybercampaings electoral campaigns social media |
title_short |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook |
title_full |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook |
title_fullStr |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook |
title_full_unstemmed |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook |
title_sort |
The presidential candidates in the 2014 electoral race: Dilma Rousseff and Aécio Neves’ strategies on Facebook |
author |
Vieira, Aiane de Oliveira |
author_facet |
Vieira, Aiane de Oliveira |
author_role |
author |
dc.contributor.author.fl_str_mv |
Vieira, Aiane de Oliveira |
dc.subject.por.fl_str_mv |
campanhas eleitorais redes sociais cibercampanhas cybercampaings electoral campaigns social media |
topic |
campanhas eleitorais redes sociais cibercampanhas cybercampaings electoral campaigns social media |
description |
This article aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. In order to reach this goal, it was analyzed Aécio Neves’ (PSDB) and Dilma Rousseff’s (PT) official fan pages on Facebook during the 2014 presidential race. It is believed that candidates used social media websites as an extension to their campaigns on TV and radio in order to promote the campaign and their personal images. Through a content analysis, it was analyzed all the content posted between July 6th and October 26th, 2014. The results highlights that candidates use social network as a tool for self-promotion. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-09-15 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.compolitica.org/index.php/revista/article/view/150 10.21878/compolitica.2019.9.2.150 |
url |
https://revista.compolitica.org/index.php/revista/article/view/150 |
identifier_str_mv |
10.21878/compolitica.2019.9.2.150 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revista.compolitica.org/index.php/revista/article/view/150/241 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Aiane de Oliveira Vieira info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Aiane de Oliveira Vieira |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Pesquisadores em Comunicação e Política |
publisher.none.fl_str_mv |
Associação Brasileira de Pesquisadores em Comunicação e Política |
dc.source.none.fl_str_mv |
Compolítica; Vol. 9 No. 2 (2019): Revista Compolitica; 65-92 Compolítica; v. 9 n. 2 (2019): Revista Compolitica; 65-92 2236-4781 10.21878/compolitica.2019.9.2 reponame:Revista Compolítica instname:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) instacron:ABPCP |
instname_str |
Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
instacron_str |
ABPCP |
institution |
ABPCP |
reponame_str |
Revista Compolítica |
collection |
Revista Compolítica |
repository.name.fl_str_mv |
Revista Compolítica - Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
repository.mail.fl_str_mv |
revista@compolitica.org |
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