The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Agulhas Negras |
Texto Completo: | http://www.ebrevistas.eb.mil.br/aman/article/view/9826 |
Resumo: | This article addresses a specific type of virtual world, the metaverse, and the possibilities of action that social communication can exert in this new environment. The term is understood as synonymous with a virtual space, more specifically an augmented reality, which users access over the internet in addition to allowing interaction through a virtual representative figure, which is called an avatar. This article is inserted in this context. The objectives of this article are to focus on the peculiarities of social communication when dealing with the multiverse reality; as well as to highlight the importance of artificial intelligence in relation to the metaverse and the influences of the new digital universe for communication. For this, the article is based on a bibliographical research, based on analyses which refer to theoretical surveys on communication, written and electronic media, institutional websites and social networks of the Brazilian Army (EB), which focus on the structure of the social communication of the Brazilian Army in the virtual environment, as well as adaptations for its target audience. Through the analysis of virtual dissemination channels, it is now understood that social communication has the potential to approach the public by making use of the metaverse. |
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The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication As Idiossincrasias do Meio Virtual: o metaverso como uma nova oportunidade de atuação para a comunicação social do Exército BrasileiroMetaverseArtificial IntelligenceSocial CommunicationSocial InteractionAugmented RealityMetaversoInteligência ArtificialComunicação SocialInteração SocialRealidade AumentadaCiências MilitaresComunicação SocialmetaversoThis article addresses a specific type of virtual world, the metaverse, and the possibilities of action that social communication can exert in this new environment. The term is understood as synonymous with a virtual space, more specifically an augmented reality, which users access over the internet in addition to allowing interaction through a virtual representative figure, which is called an avatar. This article is inserted in this context. The objectives of this article are to focus on the peculiarities of social communication when dealing with the multiverse reality; as well as to highlight the importance of artificial intelligence in relation to the metaverse and the influences of the new digital universe for communication. For this, the article is based on a bibliographical research, based on analyses which refer to theoretical surveys on communication, written and electronic media, institutional websites and social networks of the Brazilian Army (EB), which focus on the structure of the social communication of the Brazilian Army in the virtual environment, as well as adaptations for its target audience. Through the analysis of virtual dissemination channels, it is now understood that social communication has the potential to approach the public by making use of the metaverse.O presente artigo aborda um tipo específico do mundo virtual, o metaverso, e as possibilidades de atuação que a comunicação social pode exercer nesse novo ambiente. O termo é entendido como sinônimo de um espaço virtual, mais especificamente de uma realidade aumentada, que os usuários acessam pela internet, além de permitir a interação por meio de uma figura representativa virtual, chamada de avatar. É nesse contexto que se insere este artigo, que tem por objetivos enfocar as peculiaridades da comunicação social ao lidar com a realidade multiverso e ressaltar a importância da inteligência artificial em relação ao metaverso e as influências do novo universo digital para a comunicação. Para isso, o artigo pauta-se em uma pesquisa bibliográfica, baseando-se em análises referentes aos levantamentos teóricos da comunicação, meios escritos e eletrônicos, websites institucionais e redes sociais do Exército Brasileiro (EB), que enfocam a estrutura da comunicação social do EB no meio virtual, bem como as adaptações para seu público-alvo. Por meio da análise dos canais de divulgação virtuais, entende-se que, atualmente, a comunicação social tem potencial de aproximação com o público ao se valer do metaverso.Academia Militar das Agulhas Negras2022-09-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresTextopeer-reviewedapplication/pdfhttp://www.ebrevistas.eb.mil.br/aman/article/view/9826Revista Agulhas Negras; v. 6 n. 8 (2022): REVISTA AGULHAS NEGRAS; 182-195Revista Agulhas Negras; Vol. 6 Núm. 8 (2022): REVISTA AGULHAS NEGRAS; 182-195Revista Agulhas Negras; Vol. 6 No. 8 (2022): REVISTA AGULHAS NEGRAS; 182-1952595-1084reponame:Revista Agulhas Negrasinstname:Academia Militar das Agulhas Negras (AMAN)instacron:AMANporhttp://www.ebrevistas.eb.mil.br/aman/article/view/9826/8394Copyright (c) 2022 Thaisa Barbosa da Rocha Motta (Autor)https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMotta, Thaisa Barbosa da Rocha 2023-02-27T18:08:46Zoai:meiramattos.eceme.ensino.eb.br:article/9826Revistahttp://www.ebrevistas.eb.mil.br/amanPUBhttp://www.ebrevistas.eb.mil.br/aman/oaifreire.jo@eb.mil.br || barros.arlindo@eb.mil.br2595-10842595-1084opendoar:2023-02-27T18:08:46Revista Agulhas Negras - Academia Militar das Agulhas Negras (AMAN)false |
dc.title.none.fl_str_mv |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication As Idiossincrasias do Meio Virtual: o metaverso como uma nova oportunidade de atuação para a comunicação social do Exército Brasileiro |
title |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication |
spellingShingle |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication Motta, Thaisa Barbosa da Rocha Metaverse Artificial Intelligence Social Communication Social Interaction Augmented Reality Metaverso Inteligência Artificial Comunicação Social Interação Social Realidade Aumentada Ciências Militares Comunicação Social metaverso |
title_short |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication |
title_full |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication |
title_fullStr |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication |
title_full_unstemmed |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication |
title_sort |
The Idiosyncrasies of the Virtual Environment: the metaverse as a new opportunity of action for the Brazilian Army social communication |
author |
Motta, Thaisa Barbosa da Rocha |
author_facet |
Motta, Thaisa Barbosa da Rocha |
author_role |
author |
dc.contributor.author.fl_str_mv |
Motta, Thaisa Barbosa da Rocha |
dc.subject.por.fl_str_mv |
Metaverse Artificial Intelligence Social Communication Social Interaction Augmented Reality Metaverso Inteligência Artificial Comunicação Social Interação Social Realidade Aumentada Ciências Militares Comunicação Social metaverso |
topic |
Metaverse Artificial Intelligence Social Communication Social Interaction Augmented Reality Metaverso Inteligência Artificial Comunicação Social Interação Social Realidade Aumentada Ciências Militares Comunicação Social metaverso |
description |
This article addresses a specific type of virtual world, the metaverse, and the possibilities of action that social communication can exert in this new environment. The term is understood as synonymous with a virtual space, more specifically an augmented reality, which users access over the internet in addition to allowing interaction through a virtual representative figure, which is called an avatar. This article is inserted in this context. The objectives of this article are to focus on the peculiarities of social communication when dealing with the multiverse reality; as well as to highlight the importance of artificial intelligence in relation to the metaverse and the influences of the new digital universe for communication. For this, the article is based on a bibliographical research, based on analyses which refer to theoretical surveys on communication, written and electronic media, institutional websites and social networks of the Brazilian Army (EB), which focus on the structure of the social communication of the Brazilian Army in the virtual environment, as well as adaptations for its target audience. Through the analysis of virtual dissemination channels, it is now understood that social communication has the potential to approach the public by making use of the metaverse. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares Texto peer-reviewed |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ebrevistas.eb.mil.br/aman/article/view/9826 |
url |
http://www.ebrevistas.eb.mil.br/aman/article/view/9826 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://www.ebrevistas.eb.mil.br/aman/article/view/9826/8394 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Thaisa Barbosa da Rocha Motta (Autor) https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Thaisa Barbosa da Rocha Motta (Autor) https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Academia Militar das Agulhas Negras |
publisher.none.fl_str_mv |
Academia Militar das Agulhas Negras |
dc.source.none.fl_str_mv |
Revista Agulhas Negras; v. 6 n. 8 (2022): REVISTA AGULHAS NEGRAS; 182-195 Revista Agulhas Negras; Vol. 6 Núm. 8 (2022): REVISTA AGULHAS NEGRAS; 182-195 Revista Agulhas Negras; Vol. 6 No. 8 (2022): REVISTA AGULHAS NEGRAS; 182-195 2595-1084 reponame:Revista Agulhas Negras instname:Academia Militar das Agulhas Negras (AMAN) instacron:AMAN |
instname_str |
Academia Militar das Agulhas Negras (AMAN) |
instacron_str |
AMAN |
institution |
AMAN |
reponame_str |
Revista Agulhas Negras |
collection |
Revista Agulhas Negras |
repository.name.fl_str_mv |
Revista Agulhas Negras - Academia Militar das Agulhas Negras (AMAN) |
repository.mail.fl_str_mv |
freire.jo@eb.mil.br || barros.arlindo@eb.mil.br |
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1797042179703570432 |