Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel

Detalhes bibliográficos
Autor(a) principal: de Oliveira Araújo, Gabriel
Data de Publicação: 2022
Outros Autores: Ochoa Guimarães, Maria Sophia, Barbosa Ruschival, Claudete, Silva Prata, Wilson
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/652
Resumo: The purpose of this article is to present results of the use of Design Methodologies applied in a case study, to assist in the elaboration of a Design Research Project. The case study methodology employed exploratory and ethnographic research, questionnaires, observations, analysis of the problem and objective tree, creation of personas, creation of a functional structure and main system to design a technological artifact aimed at improving the experience of service consumers of food and beverages in hotels of a Hotel Chain installed in the Industrial Pole of Manaus. With the use of design methodologies in the use case, it was possible to delimit the research theme, identify a problem, raise research questions, validate the problem, define the objectives, justify the research and propose a solution hypothesis. As a result, the study proved that design methodologies reduce the complexity in the elaboration of the Design Research Project, for a Postgraduate Program in Design at the Federal University of Amazonas.
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spelling Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in HotelMetodología de Diseño Aplicada en un Caso de Estudio para Mejorar la Experiencia en el Sector de Alimentos y Bebidas en HotelesMetodologia do Design aplicada em estudo de caso para melhoria da experiência no setor de alimento e bebidas em hotéisMetodologia do DesignProjeto de PesquisaArtefatoDesign MethodologyResearch projectArtifactMetodología de diseñoProyecto de investigaciónArtefactoThe purpose of this article is to present results of the use of Design Methodologies applied in a case study, to assist in the elaboration of a Design Research Project. The case study methodology employed exploratory and ethnographic research, questionnaires, observations, analysis of the problem and objective tree, creation of personas, creation of a functional structure and main system to design a technological artifact aimed at improving the experience of service consumers of food and beverages in hotels of a Hotel Chain installed in the Industrial Pole of Manaus. With the use of design methodologies in the use case, it was possible to delimit the research theme, identify a problem, raise research questions, validate the problem, define the objectives, justify the research and propose a solution hypothesis. As a result, the study proved that design methodologies reduce the complexity in the elaboration of the Design Research Project, for a Postgraduate Program in Design at the Federal University of Amazonas.Este artículo tiene como objetivo presentar los resultados del uso de Metodologías de Diseño aplicadas en un estudio de caso, para ayudar en la elaboración de un Proyecto de Investigación de Diseño. La metodología de estudio de caso empleó investigación exploratoria y etnográfica, cuestionarios, observaciones, análisis del árbol de problemas y objetivos, creación de personas, creación de una estructura funcional y sistema principal para diseñar un artefacto tecnológico destinado a mejorar la experiencia de los consumidores del servicio de alimentos. y bebidas en hoteles de Cadena Hotelera instalada en el Polo Industrial de Manaus. Con el uso de metodologías de diseño en el caso de uso se logró delimitar el tema de investigación, identificar un problema, plantear preguntas de investigación, validar el problema, definir los objetivos, justificar la investigación y proponer una hipótesis de solución. Como resultado, el estudio demostró que las metodologías de diseño reducen la complejidad en la elaboración del Proyecto de Investigación en Diseño, para un Programa de Posgrado en Diseño de la Universidad Federal de Amazonas.O presente artigo tem por finalidade apresentar resultados do emprego das Metodologias do Design aplicadas em um estudo de caso, para auxiliar na elaboração de um Projeto de Pesquisa em Design. A metodologia do estudo de caso empregou pesquisas exploratórias e etnográficas, questionários, observações, análise da árvore de problemas e objetivos, criação de personas, criação de estrutura funcional e sistema principal para concepção de um artefato tecnológico visando a melhoria da experiência dos consumidores de serviços de alimentos e bebidas em hotéis de uma Rede Hoteleira instalada no Polo Industrial de Manaus. Com o emprego das metodologias de design no caso de uso, foi possível delimitar o tema da pesquisa, identificar um problema, levantar questões de pesquisa, validar o problema, definir os objetivos, justificar a pesquisa e propor uma hipótese de solução. Como resultado, o estudo provou que as metodologias de design reduzem a complexidade na elaboração do Projeto de Pesquisa em Design, para um Programa de Pós-Graduação em Design da Universidade Federal do Amazonas.Universidade Anhambi Murumbi2022-10-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/65210.29147/datjournal.v7i3.652DAT Journal; Vol. 7 No. 3 (2022): Design, Art and Technology + Jewelry Design Dossier ; 143-160DAT Journal; Vol. 7 Núm. 3 (2022): Design, Arte y Tecnología + Dossier De Diseño de Joyas; 143-160DAT Journal; v. 7 n. 3 (2022): Design, Arte E Tecnologia + Dossiê Design de Joias ; 143-1602526-178910.29147/datjournal.v7i3reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/652/458https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessde Oliveira Araújo, Gabriel Ochoa Guimarães, Maria Sophia Barbosa Ruschival, Claudete Silva Prata, Wilson 2022-10-24T18:08:18Zoai:ojs.datjournal.anhembi.br:article/652Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-10-24T18:08:18DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
Metodología de Diseño Aplicada en un Caso de Estudio para Mejorar la Experiencia en el Sector de Alimentos y Bebidas en Hoteles
Metodologia do Design aplicada em estudo de caso para melhoria da experiência no setor de alimento e bebidas em hotéis
title Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
spellingShingle Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
de Oliveira Araújo, Gabriel
Metodologia do Design
Projeto de Pesquisa
Artefato
Design Methodology
Research project
Artifact
Metodología de diseño
Proyecto de investigación
Artefacto
title_short Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
title_full Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
title_fullStr Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
title_full_unstemmed Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
title_sort Design Methodology Applied in a Case Study to Improve Experience in the Food and Beverage Sector in Hotel
author de Oliveira Araújo, Gabriel
author_facet de Oliveira Araújo, Gabriel
Ochoa Guimarães, Maria Sophia
Barbosa Ruschival, Claudete
Silva Prata, Wilson
author_role author
author2 Ochoa Guimarães, Maria Sophia
Barbosa Ruschival, Claudete
Silva Prata, Wilson
author2_role author
author
author
dc.contributor.author.fl_str_mv de Oliveira Araújo, Gabriel
Ochoa Guimarães, Maria Sophia
Barbosa Ruschival, Claudete
Silva Prata, Wilson
dc.subject.por.fl_str_mv Metodologia do Design
Projeto de Pesquisa
Artefato
Design Methodology
Research project
Artifact
Metodología de diseño
Proyecto de investigación
Artefacto
topic Metodologia do Design
Projeto de Pesquisa
Artefato
Design Methodology
Research project
Artifact
Metodología de diseño
Proyecto de investigación
Artefacto
description The purpose of this article is to present results of the use of Design Methodologies applied in a case study, to assist in the elaboration of a Design Research Project. The case study methodology employed exploratory and ethnographic research, questionnaires, observations, analysis of the problem and objective tree, creation of personas, creation of a functional structure and main system to design a technological artifact aimed at improving the experience of service consumers of food and beverages in hotels of a Hotel Chain installed in the Industrial Pole of Manaus. With the use of design methodologies in the use case, it was possible to delimit the research theme, identify a problem, raise research questions, validate the problem, define the objectives, justify the research and propose a solution hypothesis. As a result, the study proved that design methodologies reduce the complexity in the elaboration of the Design Research Project, for a Postgraduate Program in Design at the Federal University of Amazonas.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/652
10.29147/datjournal.v7i3.652
url https://datjournal.anhembi.br/dat/article/view/652
identifier_str_mv 10.29147/datjournal.v7i3.652
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/652/458
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 7 No. 3 (2022): Design, Art and Technology + Jewelry Design Dossier ; 143-160
DAT Journal; Vol. 7 Núm. 3 (2022): Design, Arte y Tecnología + Dossier De Diseño de Joyas; 143-160
DAT Journal; v. 7 n. 3 (2022): Design, Arte E Tecnologia + Dossiê Design de Joias ; 143-160
2526-1789
10.29147/datjournal.v7i3
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
_version_ 1797239922306842624

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