A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do ANHEMBI |
Texto Completo: | http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1738 |
Resumo: | Hospitality has a strong bond with religion. From primordial times, travels for religious fervor and devotion reasons are present in humanity, regardless of sex, creed or social status. Religious tourism can be a significant opportunity for the development of tourism, since tourists with religions reveal themselves more devoted to tourist destinations than to visit places with other motivations. Over the years different interests have enabled the formation of tourism structures that would receive tourists and pilgrims, whether in shrines, historic churches or popular festivals. In religious practices, the principle of welcoming, of the well-being of the parties involved, contributes to the production of symbolic exchanges, negotiations of demands, hospitality ties. Given the growing and significant influx of religious tourism and the assumption of the importance of relations of hospitality and religion, it is justified the present study that seeks to investigate the competitive strategy of religious tourist destinations and the need to broaden the discussions on religious tourism, understood as a promising segment in the tourism sector and that has the problem of research: how hospitality actions and the offer of tourism services contribute to gain competitive advantage in a religious destination? From the problem, the general objective was defined: to understand the relationship between the tourist services offered and the hospitality actions promoted by the Santuário Nacional de Nossa Senhora Aparecida and its contributions to the visitor. It was also sought to identify the relevance of hospitality to Sanctuary managers and visitors; to analyze the relationships between hospitality in the services offered and the strategy of competitiveness of the Sanctuary; identify the main stakeholders of the Sanctuary and the social relations existing between them. Three hypotheses were tested: (H1) the hospitality actions promoted by the Sanctuary contribute to the increase in the number of visitors; (H2) the tourist services offered by the Sanctuary positively influence visitor satisfaction and (H3) there is a relationship of hospitality between the Sanctuary and its stakeholders. As a methodology, an exploratory and descriptive, qualitative and quantitative empirical research was chosen, adopting the single case study method as proposed by Yin (2015), using the Bardin (1977) categorization method to content analysis performed on the information collected in the field procedures. The collection of evidences was carried out in a bibliographical, documentary and by means of interviews and a questionnaire based on the Likert Scale. All three hypotheses were confirmed. |
id |
ANHE_a14233b97c981e1ca9741e5d1a9827dd |
---|---|
oai_identifier_str |
oai:sitios.anhembi.br:TEDE/1738 |
network_acronym_str |
ANHE |
network_name_str |
Biblioteca Digital de Teses e Dissertações do ANHEMBI |
spelling |
Wada, Elizabeth Kyokohttp://lattes.cnpq.br/4904816535433696http://lattes.cnpq.br/2323197831049888ANTUNES, Ana Cláudia Guimarães2019-05-01T14:59:34Z2017-02-23ANTUNES, Ana Cláudia Guimarães. A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida. 2017. 137 f. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1738Hospitality has a strong bond with religion. From primordial times, travels for religious fervor and devotion reasons are present in humanity, regardless of sex, creed or social status. Religious tourism can be a significant opportunity for the development of tourism, since tourists with religions reveal themselves more devoted to tourist destinations than to visit places with other motivations. Over the years different interests have enabled the formation of tourism structures that would receive tourists and pilgrims, whether in shrines, historic churches or popular festivals. In religious practices, the principle of welcoming, of the well-being of the parties involved, contributes to the production of symbolic exchanges, negotiations of demands, hospitality ties. Given the growing and significant influx of religious tourism and the assumption of the importance of relations of hospitality and religion, it is justified the present study that seeks to investigate the competitive strategy of religious tourist destinations and the need to broaden the discussions on religious tourism, understood as a promising segment in the tourism sector and that has the problem of research: how hospitality actions and the offer of tourism services contribute to gain competitive advantage in a religious destination? From the problem, the general objective was defined: to understand the relationship between the tourist services offered and the hospitality actions promoted by the Santuário Nacional de Nossa Senhora Aparecida and its contributions to the visitor. It was also sought to identify the relevance of hospitality to Sanctuary managers and visitors; to analyze the relationships between hospitality in the services offered and the strategy of competitiveness of the Sanctuary; identify the main stakeholders of the Sanctuary and the social relations existing between them. Three hypotheses were tested: (H1) the hospitality actions promoted by the Sanctuary contribute to the increase in the number of visitors; (H2) the tourist services offered by the Sanctuary positively influence visitor satisfaction and (H3) there is a relationship of hospitality between the Sanctuary and its stakeholders. As a methodology, an exploratory and descriptive, qualitative and quantitative empirical research was chosen, adopting the single case study method as proposed by Yin (2015), using the Bardin (1977) categorization method to content analysis performed on the information collected in the field procedures. The collection of evidences was carried out in a bibliographical, documentary and by means of interviews and a questionnaire based on the Likert Scale. All three hypotheses were confirmed.A hospitalidade apresenta um vínculo forte com a religião. Desde os tempos antigos, viagens por razões de fervor religioso e devoção estão presentes na humanidade, independentemente do sexo, credo ou condição social. O turismo religioso pode ser uma oportunidade significativa para o desenvolvimento do turismo, já que os turistas com razões religiosas revelam-se mais fiéis aos destinos turísticos que visitam do que os com outras motivações. Com o passar dos anos interesses distintos possibilitaram a formação de estruturas turísticas que receberiam turistas e peregrinos, sejam em santuários, igrejas históricas ou festas populares. Nas práticas religiosas, o princípio do bem acolher, do bem-estar das partes envolvidas, concorre para que se produzam trocas simbólicas, negociações de demandas, laços de hospitalidade. Diante do crescente e significativo afluxo do turismo religioso e o pressuposto da importância das relações de hospitalidade e religião, justifica-se o presente estudo que busca investigar a estratégia competitiva de destinos turísticos religiosos e pela necessidade de ampliar as discussões sobre o turismo religioso, entendido como um segmento promissor na área de turismo e que tem como o problema da pesquisa: como ações de hospitalidade e a oferta de serviços turísticos contribuem para a obtenção de vantagem competitiva em um destino religioso? A partir do problema, foi definido o objetivo geral: compreender a relação entre os serviços turísticos ofertados e ações de hospitalidade promovidas pelo santuário Nacional de Nossa senhora de Aparecida e suas contribuições para com o visitante. Buscou-se também identificar qual relevância da hospitalidade para o gestores do Santuário e visitantes;analisar quais relações entre hospitalidade nos serviços ofertados e a estratégia de competitividade do Santuário; identificar os principais Stakeholders do santuário e as relações existentes entre eles. Três hipóteses foram testadas: (H1) as ações de hospitalidade promovidas pelo santuário contribuem para o aumento do número de visitantes; (H2) os serviços turísticos ofertados pelo santuário influenciam positivamente a satisfação dos clientes e (H3) existe uma relação de hospitalidade entre o santuário e seus Stakeholders. Como metodologia, optou-se por uma pesquisa empírica de caráter exploratório e descritiva, quali-quantitativa, adoção do método de estudo de caso único conforme proposto por Yin (2015), utilizando-se do método de categorização de Bardin (1977), para analise de conteúdo realizada sobre as informações coletadas nos procedimentos de campo. O levantamento de evidências foi realizado de forma bibliográfica, documental e por meio de entrevistas e questionário baseado na escala Likert. As três hipóteses forma confirmadas.Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-04-02T18:20:03Z No. of bitstreams: 1 Ana Cláudia Guimarães Antunes.pdf: 3214887 bytes, checksum: 955324de811035e350718b282410da55 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-04-03T18:45:49Z (GMT) No. of bitstreams: 1 Ana Cláudia Guimarães Antunes.pdf: 3214887 bytes, checksum: 955324de811035e350718b282410da55 (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-04-03T21:51:25Z (GMT) No. of bitstreams: 1 Ana Cláudia Guimarães Antunes.pdf: 3214887 bytes, checksum: 955324de811035e350718b282410da55 (MD5)Made available in DSpace on 2019-05-01T14:59:34Z (GMT). No. of bitstreams: 1 Ana Cláudia Guimarães Antunes.pdf: 3214887 bytes, checksum: 955324de811035e350718b282410da55 (MD5) Previous issue date: 2017-02-23Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade Anhembi MorumbiPrograma de Pós-Graduação Mestrado em HospitalidadeUAMBrasilUniversidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto SensuHotelaria; Hospitalidade; Turismo religioso; Stakeholders; Competitividade SantuárioHospitality; Religious Tourism; Services; Competitiveness; Stakeholders.CIENCIAS SOCIAIS APLICADASA hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecidainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis79604485488195044146006006006003930158860712739524-19880619442701333922075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do ANHEMBIinstname:Universidade Anhembi Morumbiinstacron:ANHEMBIORIGINALAna Cláudia Guimarães Antunes.pdfAna Cláudia Guimarães Antunes.pdfapplication/pdf3214887http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1738/2/Ana+Cl%C3%A1udia+Guimar%C3%A3es+Antunes.pdf955324de811035e350718b282410da55MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1738/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51TEDE/1738oai:sitios.anhembi.br:TEDE/17382019-05-01 11:59:34.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http://sitios.anhembi.br/oai/requestopendoar:null2020-06-06 09:54:19.373Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbifalse |
dc.title.por.fl_str_mv |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida |
title |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida |
spellingShingle |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida ANTUNES, Ana Cláudia Guimarães Hotelaria; Hospitalidade; Turismo religioso; Stakeholders; Competitividade Santuário Hospitality; Religious Tourism; Services; Competitiveness; Stakeholders. CIENCIAS SOCIAIS APLICADAS |
title_short |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida |
title_full |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida |
title_fullStr |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida |
title_full_unstemmed |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida |
title_sort |
A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida |
author |
ANTUNES, Ana Cláudia Guimarães |
author_facet |
ANTUNES, Ana Cláudia Guimarães |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Wada, Elizabeth Kyoko |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/4904816535433696 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2323197831049888 |
dc.contributor.author.fl_str_mv |
ANTUNES, Ana Cláudia Guimarães |
contributor_str_mv |
Wada, Elizabeth Kyoko |
dc.subject.por.fl_str_mv |
Hotelaria; Hospitalidade; Turismo religioso; Stakeholders; Competitividade Santuário |
topic |
Hotelaria; Hospitalidade; Turismo religioso; Stakeholders; Competitividade Santuário Hospitality; Religious Tourism; Services; Competitiveness; Stakeholders. CIENCIAS SOCIAIS APLICADAS |
dc.subject.eng.fl_str_mv |
Hospitality; Religious Tourism; Services; Competitiveness; Stakeholders. |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS |
dc.description.sponsorship.fl_txt_mv |
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES |
dc.description.abstract.eng.fl_txt_mv |
Hospitality has a strong bond with religion. From primordial times, travels for religious fervor and devotion reasons are present in humanity, regardless of sex, creed or social status. Religious tourism can be a significant opportunity for the development of tourism, since tourists with religions reveal themselves more devoted to tourist destinations than to visit places with other motivations. Over the years different interests have enabled the formation of tourism structures that would receive tourists and pilgrims, whether in shrines, historic churches or popular festivals. In religious practices, the principle of welcoming, of the well-being of the parties involved, contributes to the production of symbolic exchanges, negotiations of demands, hospitality ties. Given the growing and significant influx of religious tourism and the assumption of the importance of relations of hospitality and religion, it is justified the present study that seeks to investigate the competitive strategy of religious tourist destinations and the need to broaden the discussions on religious tourism, understood as a promising segment in the tourism sector and that has the problem of research: how hospitality actions and the offer of tourism services contribute to gain competitive advantage in a religious destination? From the problem, the general objective was defined: to understand the relationship between the tourist services offered and the hospitality actions promoted by the Santuário Nacional de Nossa Senhora Aparecida and its contributions to the visitor. It was also sought to identify the relevance of hospitality to Sanctuary managers and visitors; to analyze the relationships between hospitality in the services offered and the strategy of competitiveness of the Sanctuary; identify the main stakeholders of the Sanctuary and the social relations existing between them. Three hypotheses were tested: (H1) the hospitality actions promoted by the Sanctuary contribute to the increase in the number of visitors; (H2) the tourist services offered by the Sanctuary positively influence visitor satisfaction and (H3) there is a relationship of hospitality between the Sanctuary and its stakeholders. As a methodology, an exploratory and descriptive, qualitative and quantitative empirical research was chosen, adopting the single case study method as proposed by Yin (2015), using the Bardin (1977) categorization method to content analysis performed on the information collected in the field procedures. The collection of evidences was carried out in a bibliographical, documentary and by means of interviews and a questionnaire based on the Likert Scale. All three hypotheses were confirmed. |
dc.description.abstract.por.fl_txt_mv |
A hospitalidade apresenta um vínculo forte com a religião. Desde os tempos antigos, viagens por razões de fervor religioso e devoção estão presentes na humanidade, independentemente do sexo, credo ou condição social. O turismo religioso pode ser uma oportunidade significativa para o desenvolvimento do turismo, já que os turistas com razões religiosas revelam-se mais fiéis aos destinos turísticos que visitam do que os com outras motivações. Com o passar dos anos interesses distintos possibilitaram a formação de estruturas turísticas que receberiam turistas e peregrinos, sejam em santuários, igrejas históricas ou festas populares. Nas práticas religiosas, o princípio do bem acolher, do bem-estar das partes envolvidas, concorre para que se produzam trocas simbólicas, negociações de demandas, laços de hospitalidade. Diante do crescente e significativo afluxo do turismo religioso e o pressuposto da importância das relações de hospitalidade e religião, justifica-se o presente estudo que busca investigar a estratégia competitiva de destinos turísticos religiosos e pela necessidade de ampliar as discussões sobre o turismo religioso, entendido como um segmento promissor na área de turismo e que tem como o problema da pesquisa: como ações de hospitalidade e a oferta de serviços turísticos contribuem para a obtenção de vantagem competitiva em um destino religioso? A partir do problema, foi definido o objetivo geral: compreender a relação entre os serviços turísticos ofertados e ações de hospitalidade promovidas pelo santuário Nacional de Nossa senhora de Aparecida e suas contribuições para com o visitante. Buscou-se também identificar qual relevância da hospitalidade para o gestores do Santuário e visitantes;analisar quais relações entre hospitalidade nos serviços ofertados e a estratégia de competitividade do Santuário; identificar os principais Stakeholders do santuário e as relações existentes entre eles. Três hipóteses foram testadas: (H1) as ações de hospitalidade promovidas pelo santuário contribuem para o aumento do número de visitantes; (H2) os serviços turísticos ofertados pelo santuário influenciam positivamente a satisfação dos clientes e (H3) existe uma relação de hospitalidade entre o santuário e seus Stakeholders. Como metodologia, optou-se por uma pesquisa empírica de caráter exploratório e descritiva, quali-quantitativa, adoção do método de estudo de caso único conforme proposto por Yin (2015), utilizando-se do método de categorização de Bardin (1977), para analise de conteúdo realizada sobre as informações coletadas nos procedimentos de campo. O levantamento de evidências foi realizado de forma bibliográfica, documental e por meio de entrevistas e questionário baseado na escala Likert. As três hipóteses forma confirmadas. |
description |
Hospitality has a strong bond with religion. From primordial times, travels for religious fervor and devotion reasons are present in humanity, regardless of sex, creed or social status. Religious tourism can be a significant opportunity for the development of tourism, since tourists with religions reveal themselves more devoted to tourist destinations than to visit places with other motivations. Over the years different interests have enabled the formation of tourism structures that would receive tourists and pilgrims, whether in shrines, historic churches or popular festivals. In religious practices, the principle of welcoming, of the well-being of the parties involved, contributes to the production of symbolic exchanges, negotiations of demands, hospitality ties. Given the growing and significant influx of religious tourism and the assumption of the importance of relations of hospitality and religion, it is justified the present study that seeks to investigate the competitive strategy of religious tourist destinations and the need to broaden the discussions on religious tourism, understood as a promising segment in the tourism sector and that has the problem of research: how hospitality actions and the offer of tourism services contribute to gain competitive advantage in a religious destination? From the problem, the general objective was defined: to understand the relationship between the tourist services offered and the hospitality actions promoted by the Santuário Nacional de Nossa Senhora Aparecida and its contributions to the visitor. It was also sought to identify the relevance of hospitality to Sanctuary managers and visitors; to analyze the relationships between hospitality in the services offered and the strategy of competitiveness of the Sanctuary; identify the main stakeholders of the Sanctuary and the social relations existing between them. Three hypotheses were tested: (H1) the hospitality actions promoted by the Sanctuary contribute to the increase in the number of visitors; (H2) the tourist services offered by the Sanctuary positively influence visitor satisfaction and (H3) there is a relationship of hospitality between the Sanctuary and its stakeholders. As a methodology, an exploratory and descriptive, qualitative and quantitative empirical research was chosen, adopting the single case study method as proposed by Yin (2015), using the Bardin (1977) categorization method to content analysis performed on the information collected in the field procedures. The collection of evidences was carried out in a bibliographical, documentary and by means of interviews and a questionnaire based on the Likert Scale. All three hypotheses were confirmed. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017-02-23 |
dc.date.accessioned.fl_str_mv |
2019-05-01T14:59:34Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
status_str |
publishedVersion |
format |
masterThesis |
dc.identifier.citation.fl_str_mv |
ANTUNES, Ana Cláudia Guimarães. A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida. 2017. 137 f. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1738 |
identifier_str_mv |
ANTUNES, Ana Cláudia Guimarães. A hospitalidade e a oferta de serviços no turismo religioso: o caso do Santuário Nacional de Nossa Senhora Aparecida. 2017. 137 f. Dissertação (Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo. |
url |
http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1738 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
7960448548819504414 |
dc.relation.confidence.fl_str_mv |
600 600 600 600 |
dc.relation.department.fl_str_mv |
3930158860712739524 |
dc.relation.cnpq.fl_str_mv |
-1988061944270133392 |
dc.relation.sponsorship.fl_str_mv |
2075167498588264571 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhembi Morumbi |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação Mestrado em Hospitalidade |
dc.publisher.initials.fl_str_mv |
UAM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu |
publisher.none.fl_str_mv |
Universidade Anhembi Morumbi |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações do ANHEMBI instname:Universidade Anhembi Morumbi instacron:ANHEMBI |
reponame_str |
Biblioteca Digital de Teses e Dissertações do ANHEMBI |
collection |
Biblioteca Digital de Teses e Dissertações do ANHEMBI |
instname_str |
Universidade Anhembi Morumbi |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
bitstream.url.fl_str_mv |
http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1738/2/Ana+Cl%C3%A1udia+Guimar%C3%A3es+Antunes.pdf http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1738/1/license.txt |
bitstream.checksum.fl_str_mv |
955324de811035e350718b282410da55 bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbi |
repository.mail.fl_str_mv |
|
_version_ |
1668890015871008768 |