Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict

Detalhes bibliográficos
Autor(a) principal: da Silva, Marcelo Pereira
Data de Publicação: 2017
Outros Autores: Gonçalves, Elizabeth Moraes
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/1320
Resumo: The expansion of opportunities for participation and interactivity due to the rise of social networking sites disappointed amplified the voice of the customer with the practices of organizations with respect to consumer relations. The online live does not minimize discontinuities, misunderstanding and disrespect the binomial consumer/organizations instead accelerates conflictualities. In this context, this article analyzes the way of respect/disrespect joined in the subscribed user speech on social site Reclame AQUI, pointing out that conflicts – inherent in the relationships – may be opportunities for the organization of coexistence and cohabitation in contemporary society.
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spelling Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflictEmpresas y consumidores en el sitio de red social Reclame AQUI: cohabitación, respeto y conflictoEmpresas e consumidores no site de rede social Reclame AQUI: coabitação, respeito e conflitualidadeDiscursoConsumidorReclame AQUIThe expansion of opportunities for participation and interactivity due to the rise of social networking sites disappointed amplified the voice of the customer with the practices of organizations with respect to consumer relations. The online live does not minimize discontinuities, misunderstanding and disrespect the binomial consumer/organizations instead accelerates conflictualities. In this context, this article analyzes the way of respect/disrespect joined in the subscribed user speech on social site Reclame AQUI, pointing out that conflicts – inherent in the relationships – may be opportunities for the organization of coexistence and cohabitation in contemporary society.La expansión de las oportunidades para la participación y la interactividad debido al crecimiento de los sitios de redes sociales ha amplificado la voz del cliente decepcionado con las prácticas de las organizaciones con respecto a las relaciones de consumo. El mundo online no minimiza las discontinuidades, incomprensión y falta de respeto en el binomio consumidor/empresa, al contrario, acelera los conflictos. En ese contexto, este artículo analiza los sentidos de respeto/falta de respeto adjunto al discurso del consumidor registrado en el sitio social Reclame AQUI, apuntando que los conflictos – inherentes a las relaciones – pueden ser una oportunidad para la organización de la convivencia y cohabitación en la sociedad contemporánea.A ampliação dos espaços de participação e interatividade decorrente da ascensão das redes sociais da Internet amplificou a voz do consumidor decepcionado com as práticas das organizações no que tange às relações de consumo. O habitar online não minimiza as descontinuidades, a incompreensão e o desrespeito no binômio consumidor/empresa, ao contrário, acelera as conflitualidades. Nesse contexto, este artigo analisa os sentidos de respeito/desrespeito apensos no discurso do consumidor inscrito no site de rede social Reclame AQUI, apontando que os conflitos – inerentes às relações – podem ser oportunidades para a organização da convivência e da coabitação na sociedade contemporânea.ABEC2017-08-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/132010.30962/ec.1320E-Compós; Vol. 20 No. 2 (2017)E-Compós; Vol. 20 Núm. 2 (2017)E-Compós; v. 20 n. 2 (2017)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/1320/932da Silva, Marcelo PereiraGonçalves, Elizabeth Moraesinfo:eu-repo/semantics/openAccess2023-11-06T20:00:48Zoai:ojs.www.e-compos.org.br:article/1320Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T20:00:48E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
Empresas y consumidores en el sitio de red social Reclame AQUI: cohabitación, respeto y conflicto
Empresas e consumidores no site de rede social Reclame AQUI: coabitação, respeito e conflitualidade
title Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
spellingShingle Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
da Silva, Marcelo Pereira
Discurso
Consumidor
Reclame AQUI
title_short Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
title_full Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
title_fullStr Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
title_full_unstemmed Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
title_sort Businesses and consumers on the website of the social network Reclame AQUI: cohabitation, respect and conflict
author da Silva, Marcelo Pereira
author_facet da Silva, Marcelo Pereira
Gonçalves, Elizabeth Moraes
author_role author
author2 Gonçalves, Elizabeth Moraes
author2_role author
dc.contributor.author.fl_str_mv da Silva, Marcelo Pereira
Gonçalves, Elizabeth Moraes
dc.subject.por.fl_str_mv Discurso
Consumidor
Reclame AQUI
topic Discurso
Consumidor
Reclame AQUI
description The expansion of opportunities for participation and interactivity due to the rise of social networking sites disappointed amplified the voice of the customer with the practices of organizations with respect to consumer relations. The online live does not minimize discontinuities, misunderstanding and disrespect the binomial consumer/organizations instead accelerates conflictualities. In this context, this article analyzes the way of respect/disrespect joined in the subscribed user speech on social site Reclame AQUI, pointing out that conflicts – inherent in the relationships – may be opportunities for the organization of coexistence and cohabitation in contemporary society.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/1320
10.30962/ec.1320
url https://www.e-compos.org.br/e-compos/article/view/1320
identifier_str_mv 10.30962/ec.1320
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/1320/932
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 20 No. 2 (2017)
E-Compós; Vol. 20 Núm. 2 (2017)
E-Compós; v. 20 n. 2 (2017)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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