Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign

Detalhes bibliográficos
Autor(a) principal: Freitas, Karla
Data de Publicação: 2022
Outros Autores: Barberino, Lisieanne Araújo, Oliveira, Mariana Matos Nascimento, Santos Ribeiro, José Carlos
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/2547
Resumo: This article aims to investigate the corrective process carried out by the digital influencer Flávia Viana after incidents to her personal public image (face). The case study was carried out based on the search for public traces detected by keywords in news, comments and third-party publications. Data were analyzed from the socio-interactional perspective of rituals carried out in everyday social experiences. The results indicate that the face work can be expanded and complexified based on the characteristics of digital environments offer specific outlines for the use of strategies and tactics related to the phases of the corrective process in favor of adjusting the personal public image of the user whose performance is threatened.
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spelling Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care CampaignTrabajo de la face y performances interactivas: El caso de la influencer digital Flávia Viana en la Campaña Cuidados Precoces COVID-19Trabalho de Face e Performances Interacionais: O caso da influenciadora digital Flávia Viana na Campanha Cuidados Precoces Covid-19Trabalho de facePerformances interacionaisInfluenciador digitalCultura digitalTrabajo de la facePerformances interactivasInfluencer digitalCultura digitalFace workInteractional performancesDigital influencerDigital cultureThis article aims to investigate the corrective process carried out by the digital influencer Flávia Viana after incidents to her personal public image (face). The case study was carried out based on the search for public traces detected by keywords in news, comments and third-party publications. Data were analyzed from the socio-interactional perspective of rituals carried out in everyday social experiences. The results indicate that the face work can be expanded and complexified based on the characteristics of digital environments offer specific outlines for the use of strategies and tactics related to the phases of the corrective process in favor of adjusting the personal public image of the user whose performance is threatened.Este artículo tiene como objetivo investigar el proceso correctivo ejercido por la influencer digital Flávia Viana tras incidentes a su imagen pública personal (face). El estudio de caso se realizó a partir de la búsqueda de rastros públicos detectados por palabras clave en noticias, comentarios y publicaciones de terceros. Los datos fueron analizados desde la perspectiva socio-interaccional de los rituales. Los resultados indican que el trabajo de la face se puede ampliar y complejizar en función de las características de los entornos digitales ofrecen trazos específicos para el uso de estrategias y tácticas relacionadas con las fases del proceso correctivo a favor de ajustar la imagen pública personal del usuario cuyo desempeño se ve amenazado.Este artigo visa investigar o processo corretivo efetuado pela influenciadora digital Flávia Viana após incidentes à sua imagem pública pessoal (face). O estudo de caso foi realizado a partir da busca por rastros públicos detectados por palavras-chave em notícias, comentários e publicações de terceiros. Os dados foram analisados sob a perspectiva sociointeracional dos rituais efetivadas nas experiências sociais cotidianas. Os resultados indicam que o trabalho de face pode ser ampliado e complexificado a partir das características próprias dos ambientes digitais, que oferecem delineamentos específicos para a utilização das estratégias e táticas relacionadas às fases do processo corretivo em prol do ajuste de imagem pública pessoal do usuário que tem sua performance ameaçada.ABEC2022-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/254710.30962/ec.2547E-Compós; Vol. 25 (2022): E-Compós 2022E-Compós; Vol. 25 (2022): E-Compós 2022E-Compós; v. 25 (2022): E-Compós 20221808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2547/2075Copyright (c) 2021 Karla Freitas; Lisieanne Araújo Barberino, Mariana Matos Nascimento Oliveira, José Carlos Santos Ribeirohttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessFreitas, KarlaBarberino, Lisieanne AraújoOliveira, Mariana Matos NascimentoSantos Ribeiro, José Carlos2022-12-20T13:14:37Zoai:ojs.www.e-compos.org.br:article/2547Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2022-12-20T13:14:37E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
Trabajo de la face y performances interactivas: El caso de la influencer digital Flávia Viana en la Campaña Cuidados Precoces COVID-19
Trabalho de Face e Performances Interacionais: O caso da influenciadora digital Flávia Viana na Campanha Cuidados Precoces Covid-19
title Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
spellingShingle Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
Freitas, Karla
Trabalho de face
Performances interacionais
Influenciador digital
Cultura digital
Trabajo de la face
Performances interactivas
Influencer digital
Cultura digital
Face work
Interactional performances
Digital influencer
Digital culture
title_short Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
title_full Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
title_fullStr Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
title_full_unstemmed Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
title_sort Face Work and Interactional Performances: The Case of the Digital Influencer Flávia Viana in the COVID-19 Premature Care Campaign
author Freitas, Karla
author_facet Freitas, Karla
Barberino, Lisieanne Araújo
Oliveira, Mariana Matos Nascimento
Santos Ribeiro, José Carlos
author_role author
author2 Barberino, Lisieanne Araújo
Oliveira, Mariana Matos Nascimento
Santos Ribeiro, José Carlos
author2_role author
author
author
dc.contributor.author.fl_str_mv Freitas, Karla
Barberino, Lisieanne Araújo
Oliveira, Mariana Matos Nascimento
Santos Ribeiro, José Carlos
dc.subject.por.fl_str_mv Trabalho de face
Performances interacionais
Influenciador digital
Cultura digital
Trabajo de la face
Performances interactivas
Influencer digital
Cultura digital
Face work
Interactional performances
Digital influencer
Digital culture
topic Trabalho de face
Performances interacionais
Influenciador digital
Cultura digital
Trabajo de la face
Performances interactivas
Influencer digital
Cultura digital
Face work
Interactional performances
Digital influencer
Digital culture
description This article aims to investigate the corrective process carried out by the digital influencer Flávia Viana after incidents to her personal public image (face). The case study was carried out based on the search for public traces detected by keywords in news, comments and third-party publications. Data were analyzed from the socio-interactional perspective of rituals carried out in everyday social experiences. The results indicate that the face work can be expanded and complexified based on the characteristics of digital environments offer specific outlines for the use of strategies and tactics related to the phases of the corrective process in favor of adjusting the personal public image of the user whose performance is threatened.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2547
10.30962/ec.2547
url https://www.e-compos.org.br/e-compos/article/view/2547
identifier_str_mv 10.30962/ec.2547
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2547/2075
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 25 (2022): E-Compós 2022
E-Compós; Vol. 25 (2022): E-Compós 2022
E-Compós; v. 25 (2022): E-Compós 2022
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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