#AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks

Detalhes bibliográficos
Autor(a) principal: Postinguel, Danilo
Data de Publicação: 2020
Outros Autores: Gonzatti, Christian, de Melo Rocha, Rose
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
DOI: 10.30962/ec.2037
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/2037
Resumo: We investigate the cyberevents that have been configured from the hashtags #EleNão and #AnittalsOverParty. The analysis of the construction of senses in digital networks, as a methodology adopted, helped us to reflect on the protagonism played by those who are here called “consumers-tax”. These episodes were due to political positions taken by the Brazilian pop singer Anitta, evidencing processes of dispute and construction of senses in the context of the digital culture. This category of consumer, articulator of forms of entertainment, consumption practices and political positions/exercises, pointed to a way of acting semiotically through networks in order to supervise and demand a celebrated posture that is closer to their ideas and values, besides the claim of coherence between the symbolic/performative practices of celebrities and their concrete actions.
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spelling #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks#AnittalsOverParty: la celebridad como movilizadora de ciberacontecimientos, los consumidores-fiscales y la cultura de cancelación en las redes sociales digitales#AnittalsOverParty: a celebridade como mobilizadora de ciberacontecimentos, os consumidores-fiscais e a cultura do cancelamento em redes digitaisAnittaeleições brasileirasciberacontecimentoconsumidores-fiscaispolítica e cultura popAnittaelecciones brasileñasciberacontecimientoconsumidores-fiscalespolitica y cultura popAnittabrazilian electionscybereventsconsumers-taxpolitics and pop cultureWe investigate the cyberevents that have been configured from the hashtags #EleNão and #AnittalsOverParty. The analysis of the construction of senses in digital networks, as a methodology adopted, helped us to reflect on the protagonism played by those who are here called “consumers-tax”. These episodes were due to political positions taken by the Brazilian pop singer Anitta, evidencing processes of dispute and construction of senses in the context of the digital culture. This category of consumer, articulator of forms of entertainment, consumption practices and political positions/exercises, pointed to a way of acting semiotically through networks in order to supervise and demand a celebrated posture that is closer to their ideas and values, besides the claim of coherence between the symbolic/performative practices of celebrities and their concrete actions.Investigamos los ciberacontecimientos que se configuraron a partir de las hashtags #EleNão y #AnittalsOverParty. El análisis de la construcción de sentidos en redes digitales, como metodología adoptada, nos ha ayudado a reflexionar sobre el protagonismo desempeñado por los que aquí se denominan “consumidores-fiscales”. Estos episodios fueron consecuencia de posiciones políticas asumidas por la cantante pop brasileña Anitta, evidenciando procesos de disputa y construcción de sentidos en el contexto de la cultura digital. Esta categoría de consumidor, articuladora de formas del entretenimiento, prácticas de consumo y posicionamientos/ejercicios políticos, apuntó a un modo de actuar semioticamente a través de redes con el propósito de fiscalizar y demandar una postura célebre que esté más cerca de sus ideas y valores, además de la reivindicación de coherencia entre las prácticas simbólicas/performáticas de las celebridades y sus acciones concretas.Investigamos alguns feixes de sentido e disputas discursivas que se configuraram a partir das interfaces entre as hashtags #EleNão e #AnittalsOverParty, focando especificamente as práticas e formas expressivas assumidas por parte das audiências digitais durante este ciberacontecimento. A análise da construção de sentidos em redes digitais, enquanto metodologia adotada, ajudou-nos a refletir sobre o protagonismo desempenhado pelos que aqui se denominam “consumidores-fiscais”. Estes episódios foram decorrentes de indefinições e posições políticas assumidas pela cantora pop Anitta quando da campanha à presidência de Jair Bolsonaro no último pleito eleitoral, em 2018. Tomando as redes digitais como locus de negociação e atuação pública, destacamos uma categoria de consumidor midiático que atua como fiscal de posicionamentos advindos do mundo do consumo e do entretenimento, referindo-se no caso estudado a posturas (e imposturas) políticas de uma celebridade brasileira. Nas manifestações deste “consumidor-fiscal”, nota-se um modo de agir semioticamente através de redes digitais com o intuito de averiguar a aderência do posicionamento da celebridade às expectativas valorativas e ideológicas do consumidor, confrontando-a em termos da coerência entre suas práticas simbólicas/performáticas célebres e suas ações na vida pública e ordinária.ABEC2020-11-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/203710.30962/ec.2037E-Compós; Vol. 23 (2020)E-Compós; Vol. 23 (2020)E-Compós; v. 23 (2020)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2037/2013Copyright (c) 2020 Danilo Postinguel, Christian Gonzatti, Rose de Melo Rochainfo:eu-repo/semantics/openAccessPostinguel, DaniloGonzatti, Christiande Melo Rocha, Rose 2020-11-03T13:27:17Zoai:ojs.www.e-compos.org.br:article/2037Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2020-11-03T13:27:17E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
#AnittalsOverParty: la celebridad como movilizadora de ciberacontecimientos, los consumidores-fiscales y la cultura de cancelación en las redes sociales digitales
#AnittalsOverParty: a celebridade como mobilizadora de ciberacontecimentos, os consumidores-fiscais e a cultura do cancelamento em redes digitais
title #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
spellingShingle #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
#AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
Postinguel, Danilo
Anitta
eleições brasileiras
ciberacontecimento
consumidores-fiscais
política e cultura pop
Anitta
elecciones brasileñas
ciberacontecimiento
consumidores-fiscales
politica y cultura pop
Anitta
brazilian elections
cyberevents
consumers-tax
politics and pop culture
Postinguel, Danilo
Anitta
eleições brasileiras
ciberacontecimento
consumidores-fiscais
política e cultura pop
Anitta
elecciones brasileñas
ciberacontecimiento
consumidores-fiscales
politica y cultura pop
Anitta
brazilian elections
cyberevents
consumers-tax
politics and pop culture
title_short #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
title_full #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
title_fullStr #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
#AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
title_full_unstemmed #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
#AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
title_sort #AnittalsOverParty: celebrity as a mobilizer of cyberevents, consumers-tax and cancelation culture in social networks
author Postinguel, Danilo
author_facet Postinguel, Danilo
Postinguel, Danilo
Gonzatti, Christian
de Melo Rocha, Rose
Gonzatti, Christian
de Melo Rocha, Rose
author_role author
author2 Gonzatti, Christian
de Melo Rocha, Rose
author2_role author
author
dc.contributor.author.fl_str_mv Postinguel, Danilo
Gonzatti, Christian
de Melo Rocha, Rose
dc.subject.por.fl_str_mv Anitta
eleições brasileiras
ciberacontecimento
consumidores-fiscais
política e cultura pop
Anitta
elecciones brasileñas
ciberacontecimiento
consumidores-fiscales
politica y cultura pop
Anitta
brazilian elections
cyberevents
consumers-tax
politics and pop culture
topic Anitta
eleições brasileiras
ciberacontecimento
consumidores-fiscais
política e cultura pop
Anitta
elecciones brasileñas
ciberacontecimiento
consumidores-fiscales
politica y cultura pop
Anitta
brazilian elections
cyberevents
consumers-tax
politics and pop culture
description We investigate the cyberevents that have been configured from the hashtags #EleNão and #AnittalsOverParty. The analysis of the construction of senses in digital networks, as a methodology adopted, helped us to reflect on the protagonism played by those who are here called “consumers-tax”. These episodes were due to political positions taken by the Brazilian pop singer Anitta, evidencing processes of dispute and construction of senses in the context of the digital culture. This category of consumer, articulator of forms of entertainment, consumption practices and political positions/exercises, pointed to a way of acting semiotically through networks in order to supervise and demand a celebrated posture that is closer to their ideas and values, besides the claim of coherence between the symbolic/performative practices of celebrities and their concrete actions.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2037
10.30962/ec.2037
url https://www.e-compos.org.br/e-compos/article/view/2037
identifier_str_mv 10.30962/ec.2037
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2037/2013
dc.rights.driver.fl_str_mv Copyright (c) 2020 Danilo Postinguel, Christian Gonzatti, Rose de Melo Rocha
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Danilo Postinguel, Christian Gonzatti, Rose de Melo Rocha
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 23 (2020)
E-Compós; Vol. 23 (2020)
E-Compós; v. 23 (2020)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
_version_ 1822180535653367808
dc.identifier.doi.none.fl_str_mv 10.30962/ec.2037

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