From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020)
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Brasileira de Estudos Urbanos e Regionais (Online) |
Texto Completo: | https://rbeur.anpur.org.br/rbeur/article/view/7179 |
Resumo: | “Island of magic”, “Capital of quality of life”, “Silicon Island”. Through speeches and images, several narratives were formed and are responsible for seeing and saying Florianópolis. Based on the argument that space participates in the discursive production of the city, the objective of this article is to understand how narratives that build the current Florianópolis were undertaken and modified between 1975 and 2020. As a methodological procedure, the analysis of documents published in local newspapers, magazines and tourist guides was used, which allow inferring the discourses disseminated by local hegemonic agents. Florianópolis was initially a tourist city and went through a period of promotion of elite tourism. It reached the 21st century with a tourist promotion converging with a more complex city marketing strategy, which started to attract investments from the creative industry and technology sectors, in addition to new residents with high purchasing power. Keywords: Florianópolis; discursive production; media narratives; tourist city; city marketing; tourism; touristic promotion. |
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From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020)De “sol e mar” a “Ilha do silício”: narrativas midiáticas na promoção de Florianópolis (1975-2020)FlorianópolisProdução DiscursivaNarrativas MidiáticasCidade TurísticaCity MarketingTurismoPromoção TurísticaFlorianópolisdiscursive productionmedia narrativestourist citycity marketingtourismtouristic promotion“Island of magic”, “Capital of quality of life”, “Silicon Island”. Through speeches and images, several narratives were formed and are responsible for seeing and saying Florianópolis. Based on the argument that space participates in the discursive production of the city, the objective of this article is to understand how narratives that build the current Florianópolis were undertaken and modified between 1975 and 2020. As a methodological procedure, the analysis of documents published in local newspapers, magazines and tourist guides was used, which allow inferring the discourses disseminated by local hegemonic agents. Florianópolis was initially a tourist city and went through a period of promotion of elite tourism. It reached the 21st century with a tourist promotion converging with a more complex city marketing strategy, which started to attract investments from the creative industry and technology sectors, in addition to new residents with high purchasing power. Keywords: Florianópolis; discursive production; media narratives; tourist city; city marketing; tourism; touristic promotion.“Ilha da magia”, “Capital da qualidade de vida”, “Ilha do silício”. Por meio de discursos e imagens, diversas narrativas foram se transformando e se tornaram responsáveis por induzir as formas de ver e de dizer Florianópolis. Partindo do argumento de que o espaço participa da produção discursiva da cidade, o objetivo deste artigo é compreender o modo como as narrativas que constroem a Florianópolis atual foram empreendidas e modificadas entre 1975 e 2020. Utilizou-se como procedimento metodológico a análise de documentos veiculados em jornais locais, revistas de circulação nacional e guias turísticos, os quais permitiram inferir os discursos difundidos por agentes hegemônicos locais. Florianópolis foi produzida inicialmente como cidade turística e vivenciou um período de promoção de um turismo elitizado. Chegou ao século XXI com uma imagem turística convergente a uma estratégia de city marketing mais complexa, que passou a atrair investimentos dos setores de indústria criativa e tecnologia, além de novos moradores de alto poder aquisitivo. Palavras-chave: Florianópolis; produção discursiva; narrativas midiáticas; cidade turística; city marketing; turismo; promoção turística.ANPUR2023-05-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rbeur.anpur.org.br/rbeur/article/view/717910.22296/2317-1529.rbeur.202313Revista Brasileira de Estudos Urbanos e Regionais; Vol. 25 No. 1 (2023): Janeiro-DezembroRevista Brasileira de Estudos Urbanos e Regionais; v. 25 n. 1 (2023): Janeiro-Dezembro2317-15291517-4115reponame:Revista Brasileira de Estudos Urbanos e Regionais (Online)instname:Associação Nacional de Pós-graduação e Pesquisa em Planejamento Urbano e Regional (ANPUR)instacron:ANPURporhttps://rbeur.anpur.org.br/rbeur/article/view/7179/5520http://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessLenzi, Maria HelenaGonçalves, Tiago CargninAndrade Neto, Gustavo Pires de2023-05-17T01:16:36Zoai:ojs.rbeur.anpur.org.br:article/7179Revistahttps://rbeur.anpur.org.br/rbeurONGhttps://rbeur.anpur.org.br/rbeur/oairevista@anpur.org.br2317-15291517-4115opendoar:2023-05-17T01:16:36Revista Brasileira de Estudos Urbanos e Regionais (Online) - Associação Nacional de Pós-graduação e Pesquisa em Planejamento Urbano e Regional (ANPUR)false |
dc.title.none.fl_str_mv |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) De “sol e mar” a “Ilha do silício”: narrativas midiáticas na promoção de Florianópolis (1975-2020) |
title |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) |
spellingShingle |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) Lenzi, Maria Helena Florianópolis Produção Discursiva Narrativas Midiáticas Cidade Turística City Marketing Turismo Promoção Turística Florianópolis discursive production media narratives tourist city city marketing tourism touristic promotion |
title_short |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) |
title_full |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) |
title_fullStr |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) |
title_full_unstemmed |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) |
title_sort |
From “sun and beach” to “silicon island”: media narrative in the promotion of Florianópolis (1975-2020) |
author |
Lenzi, Maria Helena |
author_facet |
Lenzi, Maria Helena Gonçalves, Tiago Cargnin Andrade Neto, Gustavo Pires de |
author_role |
author |
author2 |
Gonçalves, Tiago Cargnin Andrade Neto, Gustavo Pires de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Lenzi, Maria Helena Gonçalves, Tiago Cargnin Andrade Neto, Gustavo Pires de |
dc.subject.por.fl_str_mv |
Florianópolis Produção Discursiva Narrativas Midiáticas Cidade Turística City Marketing Turismo Promoção Turística Florianópolis discursive production media narratives tourist city city marketing tourism touristic promotion |
topic |
Florianópolis Produção Discursiva Narrativas Midiáticas Cidade Turística City Marketing Turismo Promoção Turística Florianópolis discursive production media narratives tourist city city marketing tourism touristic promotion |
description |
“Island of magic”, “Capital of quality of life”, “Silicon Island”. Through speeches and images, several narratives were formed and are responsible for seeing and saying Florianópolis. Based on the argument that space participates in the discursive production of the city, the objective of this article is to understand how narratives that build the current Florianópolis were undertaken and modified between 1975 and 2020. As a methodological procedure, the analysis of documents published in local newspapers, magazines and tourist guides was used, which allow inferring the discourses disseminated by local hegemonic agents. Florianópolis was initially a tourist city and went through a period of promotion of elite tourism. It reached the 21st century with a tourist promotion converging with a more complex city marketing strategy, which started to attract investments from the creative industry and technology sectors, in addition to new residents with high purchasing power. Keywords: Florianópolis; discursive production; media narratives; tourist city; city marketing; tourism; touristic promotion. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-05-15 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbeur.anpur.org.br/rbeur/article/view/7179 10.22296/2317-1529.rbeur.202313 |
url |
https://rbeur.anpur.org.br/rbeur/article/view/7179 |
identifier_str_mv |
10.22296/2317-1529.rbeur.202313 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rbeur.anpur.org.br/rbeur/article/view/7179/5520 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ANPUR |
publisher.none.fl_str_mv |
ANPUR |
dc.source.none.fl_str_mv |
Revista Brasileira de Estudos Urbanos e Regionais; Vol. 25 No. 1 (2023): Janeiro-Dezembro Revista Brasileira de Estudos Urbanos e Regionais; v. 25 n. 1 (2023): Janeiro-Dezembro 2317-1529 1517-4115 reponame:Revista Brasileira de Estudos Urbanos e Regionais (Online) instname:Associação Nacional de Pós-graduação e Pesquisa em Planejamento Urbano e Regional (ANPUR) instacron:ANPUR |
instname_str |
Associação Nacional de Pós-graduação e Pesquisa em Planejamento Urbano e Regional (ANPUR) |
instacron_str |
ANPUR |
institution |
ANPUR |
reponame_str |
Revista Brasileira de Estudos Urbanos e Regionais (Online) |
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Revista Brasileira de Estudos Urbanos e Regionais (Online) |
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Revista Brasileira de Estudos Urbanos e Regionais (Online) - Associação Nacional de Pós-graduação e Pesquisa em Planejamento Urbano e Regional (ANPUR) |
repository.mail.fl_str_mv |
revista@anpur.org.br |
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