Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League

Detalhes bibliográficos
Autor(a) principal: Rodrigo Laemmle
Data de Publicação: 2018
Tipo de documento: Dissertação
Título da fonte: Portal de Dados Abertos da CAPES
Texto Completo: https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=6939229
id BRCRIS_ba4880175429b821d3d18a4d5a1e2358
network_acronym_str CAPES
network_name_str Portal de Dados Abertos da CAPES
dc.title.pt-BR.fl_str_mv Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
title Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
spellingShingle Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
Marketing no Esporte. Comportamento do Consumidor. Patrocínio esportivo. Análise do Discurso. Semiótica. Teoria do Comportamento Planejado.
Sports marketing. Consumer behavior. Sport sponsorship. Discourse Analysis. Semiotics. Theory of Planned Behavior
Rodrigo Laemmle
title_short Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
title_full Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
title_fullStr Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
title_full_unstemmed Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
title_sort Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League
topic Marketing no Esporte. Comportamento do Consumidor. Patrocínio esportivo. Análise do Discurso. Semiótica. Teoria do Comportamento Planejado.
Sports marketing. Consumer behavior. Sport sponsorship. Discourse Analysis. Semiotics. Theory of Planned Behavior
publishDate 2018
format masterThesis
url https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=6939229
author_role author
author Rodrigo Laemmle
author_facet Rodrigo Laemmle
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/4621065257869676
dc.contributor.advisor1.fl_str_mv Edson Roberto Scharf
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/5328647979927457
dc.publisher.none.fl_str_mv UNIVERSIDADE REGIONAL DE BLUMENAU
publisher.none.fl_str_mv UNIVERSIDADE REGIONAL DE BLUMENAU
instname_str UNIVERSIDADE REGIONAL DE BLUMENAU
dc.publisher.program.fl_str_mv ADMINISTRAÇÃO
dc.description.course.none.fl_txt_mv ADMINISTRAÇÃO
reponame_str Portal de Dados Abertos da CAPES
collection Portal de Dados Abertos da CAPES
spelling CAPESPortal de Dados Abertos da CAPESSport Sponsorship and Consumer Behavior: A Study on the UEFA Champions LeagueSport Sponsorship and Consumer Behavior: A Study on the UEFA Champions LeagueSport Sponsorship and Consumer Behavior: A Study on the UEFA Champions LeagueSport Sponsorship and Consumer Behavior: A Study on the UEFA Champions LeagueSport Sponsorship and Consumer Behavior: A Study on the UEFA Champions LeagueSport Sponsorship and Consumer Behavior: A Study on the UEFA Champions LeagueSport Sponsorship and Consumer Behavior: A Study on the UEFA Champions LeagueMarketing no Esporte. Comportamento do Consumidor. Patrocínio esportivo. Análise do Discurso. Semiótica. Teoria do Comportamento Planejado.2018masterThesishttps://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=6939229authorRodrigo Laemmlehttp://lattes.cnpq.br/4621065257869676Edson Roberto Scharfhttp://lattes.cnpq.br/5328647979927457UNIVERSIDADE REGIONAL DE BLUMENAUUNIVERSIDADE REGIONAL DE BLUMENAUUNIVERSIDADE REGIONAL DE BLUMENAUADMINISTRAÇÃOADMINISTRAÇÃOPortal de Dados Abertos da CAPESPortal de Dados Abertos da CAPES
identifier_str_mv Laemmle, Rodrigo. Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League. 2018. Tese.
dc.identifier.citation.fl_str_mv Laemmle, Rodrigo. Sport Sponsorship and Consumer Behavior: A Study on the UEFA Champions League. 2018. Tese.
_version_ 1741888587727634432

Registros relacionados