Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Catarinense da Ciência Contábil (Online) |
Texto Completo: | https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351 |
Resumo: | This article aims at proposing an organizational strategic management model for higher education institutions - HEIs, through the structuring of a Balanced Scorecard (BSC) - an effective tool that translates the organizational vision and strategy into operational goals. It is noteworthy that although the unique perspectives suggested by Kaplan and Norton (1997) are the most commonly used, some HEIs generate differentiated perspectives like a society dimension, as for Faculdade Alfa (fictitious name) particularly studied here. The research approach is qualitative, and the objectives are considered exploratory. The research strategies used were bibliographic, documentary, and case study. Data were collected through observational study and secondary sources. The survey results show that: (i) the institution's strategies are based on initiatives and actions through the BSC tool, (ii) the institution translated the strategic objectives of the Institutional Development Plan into operational goals, and (iii) the mapping of the institution developed through the BSC methodology generated a holistic and aligned vision of the strategies deploying them up to their operational level. |
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Revista Catarinense da Ciência Contábil (Online) |
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Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management ModelBalanced Scorecard em uma Instituição de Ensino Superior: uma Proposta de Modelo para Gestão EstratégicaBalanced ScorecardMapa EstratégicoIndicadoresInstituições de Ensino Superior.Balanced scorecardStrategic mapPerformance indicatorsHigher Education Institutions.This article aims at proposing an organizational strategic management model for higher education institutions - HEIs, through the structuring of a Balanced Scorecard (BSC) - an effective tool that translates the organizational vision and strategy into operational goals. It is noteworthy that although the unique perspectives suggested by Kaplan and Norton (1997) are the most commonly used, some HEIs generate differentiated perspectives like a society dimension, as for Faculdade Alfa (fictitious name) particularly studied here. The research approach is qualitative, and the objectives are considered exploratory. The research strategies used were bibliographic, documentary, and case study. Data were collected through observational study and secondary sources. The survey results show that: (i) the institution's strategies are based on initiatives and actions through the BSC tool, (ii) the institution translated the strategic objectives of the Institutional Development Plan into operational goals, and (iii) the mapping of the institution developed through the BSC methodology generated a holistic and aligned vision of the strategies deploying them up to their operational level.Este artigo tem como objetivo propor um modelo para a gestão estratégica organizacional de Instituições de Ensino Superior, por meio da estruturação de um Balanced Scorecard (BSC) - ferramenta eficaz que traduz a visão e a estratégia organizacional em metas operacionais. Ressalta-se que embora as perspectivas originais sugeridas por Kaplan e Norton (1997) sejam as mais utilizadas, algumas IES geram perspectivas diferenciadas, como a perspectiva Sociedade no caso da Faculdade Alfa (nome fictício), particularmente aqui estudada. A abordagem da pesquisa é qualitativa e quanto aos objetivos se considera exploratória. As estratégias de pesquisa utilizadas foram bibliográfica, documental e estudo de caso. Os dados foram coletados por meio de estudo observacional, bem como de fontes secundárias. Os resultados da pesquisa indicam que: (i) as estratégias da instituição estão traduzidas em iniciativas e ações, por meio da ferramenta BSC; (ii) a instituição traduziu os objetivos estratégicos do Plano de Desenvolvimento Institucional em metas operacionais e (iii) o mapeamento da instituição desenvolvido por meio da metodologia BSC gerou uma visão holística e alinhada das estratégias desdobrando-as até seu nível operacional. Conselho Regional de Contabilidade de Santa Catarina2013-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.crcsc.org.br/index.php/CRCSC/article/view/135110.16930/2237-7662/rccc.v12n35p28-47Revista Catarinense da Ciência Contábil; Vol. 12 No. 35 (2013): Abril-Julho; p. 28-47Revista Catarinense da Ciência Contábil; v. 12 n. 35 (2013): Abril-Julho; p. 28-472237-76621808-3781reponame:Revista Catarinense da Ciência Contábil (Online)instname:Conselho Regional de Contabilidade de Santa Catarina (CRCSC)instacron:CRCSCporhttps://revista.crcsc.org.br/index.php/CRCSC/article/view/1351/1510Copyright (c) 2013 Revista Catarinense da Ciência Contábilhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessUlyssea, David da SilvaMartins, CristinaSilva, Jonas Duarte daGiarola, Pollyanna GerolaLima, Carlos Rogério Montenegro de2024-03-15T18:43:55Zoai:ojs.pkp.sfu.ca:article/1351Revistahttp://www.atena.org.br/revista/ojs-2.2.3-06/index.php/crcscPRIhttp://revista.crcsc.org.br/revista/ojs-2.2.3-06/index.php/CRCSC/oai||revista@crcsc.org.br2237-76621808-3781opendoar:2024-03-15T18:43:55Revista Catarinense da Ciência Contábil (Online) - Conselho Regional de Contabilidade de Santa Catarina (CRCSC)false |
dc.title.none.fl_str_mv |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model Balanced Scorecard em uma Instituição de Ensino Superior: uma Proposta de Modelo para Gestão Estratégica |
title |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model |
spellingShingle |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model Ulyssea, David da Silva Balanced Scorecard Mapa Estratégico Indicadores Instituições de Ensino Superior. Balanced scorecard Strategic map Performance indicators Higher Education Institutions. |
title_short |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model |
title_full |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model |
title_fullStr |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model |
title_full_unstemmed |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model |
title_sort |
Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model |
author |
Ulyssea, David da Silva |
author_facet |
Ulyssea, David da Silva Martins, Cristina Silva, Jonas Duarte da Giarola, Pollyanna Gerola Lima, Carlos Rogério Montenegro de |
author_role |
author |
author2 |
Martins, Cristina Silva, Jonas Duarte da Giarola, Pollyanna Gerola Lima, Carlos Rogério Montenegro de |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Ulyssea, David da Silva Martins, Cristina Silva, Jonas Duarte da Giarola, Pollyanna Gerola Lima, Carlos Rogério Montenegro de |
dc.subject.por.fl_str_mv |
Balanced Scorecard Mapa Estratégico Indicadores Instituições de Ensino Superior. Balanced scorecard Strategic map Performance indicators Higher Education Institutions. |
topic |
Balanced Scorecard Mapa Estratégico Indicadores Instituições de Ensino Superior. Balanced scorecard Strategic map Performance indicators Higher Education Institutions. |
description |
This article aims at proposing an organizational strategic management model for higher education institutions - HEIs, through the structuring of a Balanced Scorecard (BSC) - an effective tool that translates the organizational vision and strategy into operational goals. It is noteworthy that although the unique perspectives suggested by Kaplan and Norton (1997) are the most commonly used, some HEIs generate differentiated perspectives like a society dimension, as for Faculdade Alfa (fictitious name) particularly studied here. The research approach is qualitative, and the objectives are considered exploratory. The research strategies used were bibliographic, documentary, and case study. Data were collected through observational study and secondary sources. The survey results show that: (i) the institution's strategies are based on initiatives and actions through the BSC tool, (ii) the institution translated the strategic objectives of the Institutional Development Plan into operational goals, and (iii) the mapping of the institution developed through the BSC methodology generated a holistic and aligned vision of the strategies deploying them up to their operational level. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-07-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351 10.16930/2237-7662/rccc.v12n35p28-47 |
url |
https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351 |
identifier_str_mv |
10.16930/2237-7662/rccc.v12n35p28-47 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351/1510 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2013 Revista Catarinense da Ciência Contábil https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2013 Revista Catarinense da Ciência Contábil https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Conselho Regional de Contabilidade de Santa Catarina |
publisher.none.fl_str_mv |
Conselho Regional de Contabilidade de Santa Catarina |
dc.source.none.fl_str_mv |
Revista Catarinense da Ciência Contábil; Vol. 12 No. 35 (2013): Abril-Julho; p. 28-47 Revista Catarinense da Ciência Contábil; v. 12 n. 35 (2013): Abril-Julho; p. 28-47 2237-7662 1808-3781 reponame:Revista Catarinense da Ciência Contábil (Online) instname:Conselho Regional de Contabilidade de Santa Catarina (CRCSC) instacron:CRCSC |
instname_str |
Conselho Regional de Contabilidade de Santa Catarina (CRCSC) |
instacron_str |
CRCSC |
institution |
CRCSC |
reponame_str |
Revista Catarinense da Ciência Contábil (Online) |
collection |
Revista Catarinense da Ciência Contábil (Online) |
repository.name.fl_str_mv |
Revista Catarinense da Ciência Contábil (Online) - Conselho Regional de Contabilidade de Santa Catarina (CRCSC) |
repository.mail.fl_str_mv |
||revista@crcsc.org.br |
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