Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model

Detalhes bibliográficos
Autor(a) principal: Ulyssea, David da Silva
Data de Publicação: 2013
Outros Autores: Martins, Cristina, Silva, Jonas Duarte da, Giarola, Pollyanna Gerola, Lima, Carlos Rogério Montenegro de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Catarinense da Ciência Contábil (Online)
Texto Completo: https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351
Resumo: This article aims at proposing an organizational strategic management model for higher education institutions - HEIs, through the structuring of a Balanced Scorecard (BSC) - an effective tool that translates the organizational vision and strategy into operational goals. It is noteworthy that although the unique perspectives suggested by Kaplan and Norton (1997) are the most commonly used, some HEIs generate differentiated perspectives like a society dimension, as for Faculdade Alfa (fictitious name) particularly studied here. The research approach is qualitative, and the objectives are considered exploratory. The research strategies used were bibliographic, documentary, and case study. Data were collected through observational study and secondary sources. The survey results show that: (i) the institution's strategies are based on initiatives and actions through the BSC tool, (ii) the institution translated the strategic objectives of the Institutional Development Plan into operational goals, and (iii) the mapping of the institution developed through the BSC methodology generated a holistic and aligned vision of the strategies deploying them up to their operational level.
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spelling Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management ModelBalanced Scorecard em uma Instituição de Ensino Superior: uma Proposta de Modelo para Gestão EstratégicaBalanced ScorecardMapa EstratégicoIndicadoresInstituições de Ensino Superior.Balanced scorecardStrategic mapPerformance indicatorsHigher Education Institutions.This article aims at proposing an organizational strategic management model for higher education institutions - HEIs, through the structuring of a Balanced Scorecard (BSC) - an effective tool that translates the organizational vision and strategy into operational goals. It is noteworthy that although the unique perspectives suggested by Kaplan and Norton (1997) are the most commonly used, some HEIs generate differentiated perspectives like a society dimension, as for Faculdade Alfa (fictitious name) particularly studied here. The research approach is qualitative, and the objectives are considered exploratory. The research strategies used were bibliographic, documentary, and case study. Data were collected through observational study and secondary sources. The survey results show that: (i) the institution's strategies are based on initiatives and actions through the BSC tool, (ii) the institution translated the strategic objectives of the Institutional Development Plan into operational goals, and (iii) the mapping of the institution developed through the BSC methodology generated a holistic and aligned vision of the strategies deploying them up to their operational level.Este artigo tem como objetivo propor um modelo para a gestão estratégica organizacional de Instituições de Ensino Superior, por meio da estruturação de um Balanced Scorecard (BSC) - ferramenta eficaz que traduz a visão e a estratégia organizacional em metas operacionais. Ressalta-se que embora as perspectivas originais sugeridas por Kaplan e Norton (1997) sejam as mais utilizadas, algumas IES geram perspectivas diferenciadas, como a perspectiva Sociedade no caso da Faculdade Alfa (nome fictício), particularmente aqui estudada. A abordagem da pesquisa é qualitativa e quanto aos objetivos se considera exploratória. As estratégias de pesquisa utilizadas foram bibliográfica, documental e estudo de caso. Os dados foram coletados por meio de estudo observacional, bem como de fontes secundárias. Os resultados da pesquisa indicam que: (i) as estratégias da instituição estão traduzidas em iniciativas e ações, por meio da ferramenta BSC; (ii) a instituição traduziu os objetivos estratégicos do Plano de Desenvolvimento Institucional em metas operacionais e (iii) o mapeamento da instituição desenvolvido por meio da metodologia BSC gerou uma visão holística e alinhada das estratégias desdobrando-as até seu nível operacional. Conselho Regional de Contabilidade de Santa Catarina2013-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.crcsc.org.br/index.php/CRCSC/article/view/135110.16930/2237-7662/rccc.v12n35p28-47Revista Catarinense da Ciência Contábil; Vol. 12 No. 35 (2013): Abril-Julho; p. 28-47Revista Catarinense da Ciência Contábil; v. 12 n. 35 (2013): Abril-Julho; p. 28-472237-76621808-3781reponame:Revista Catarinense da Ciência Contábil (Online)instname:Conselho Regional de Contabilidade de Santa Catarina (CRCSC)instacron:CRCSCporhttps://revista.crcsc.org.br/index.php/CRCSC/article/view/1351/1510Copyright (c) 2013 Revista Catarinense da Ciência Contábilhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessUlyssea, David da SilvaMartins, CristinaSilva, Jonas Duarte daGiarola, Pollyanna GerolaLima, Carlos Rogério Montenegro de2024-03-15T18:43:55Zoai:ojs.pkp.sfu.ca:article/1351Revistahttp://www.atena.org.br/revista/ojs-2.2.3-06/index.php/crcscPRIhttp://revista.crcsc.org.br/revista/ojs-2.2.3-06/index.php/CRCSC/oai||revista@crcsc.org.br2237-76621808-3781opendoar:2024-03-15T18:43:55Revista Catarinense da Ciência Contábil (Online) - Conselho Regional de Contabilidade de Santa Catarina (CRCSC)false
dc.title.none.fl_str_mv Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
Balanced Scorecard em uma Instituição de Ensino Superior: uma Proposta de Modelo para Gestão Estratégica
title Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
spellingShingle Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
Ulyssea, David da Silva
Balanced Scorecard
Mapa Estratégico
Indicadores
Instituições de Ensino Superior.
Balanced scorecard
Strategic map
Performance indicators
Higher Education Institutions.
title_short Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
title_full Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
title_fullStr Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
title_full_unstemmed Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
title_sort Balanced Scorecard in a Higher Education Institution: a Proposal of a Strategic Management Model
author Ulyssea, David da Silva
author_facet Ulyssea, David da Silva
Martins, Cristina
Silva, Jonas Duarte da
Giarola, Pollyanna Gerola
Lima, Carlos Rogério Montenegro de
author_role author
author2 Martins, Cristina
Silva, Jonas Duarte da
Giarola, Pollyanna Gerola
Lima, Carlos Rogério Montenegro de
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Ulyssea, David da Silva
Martins, Cristina
Silva, Jonas Duarte da
Giarola, Pollyanna Gerola
Lima, Carlos Rogério Montenegro de
dc.subject.por.fl_str_mv Balanced Scorecard
Mapa Estratégico
Indicadores
Instituições de Ensino Superior.
Balanced scorecard
Strategic map
Performance indicators
Higher Education Institutions.
topic Balanced Scorecard
Mapa Estratégico
Indicadores
Instituições de Ensino Superior.
Balanced scorecard
Strategic map
Performance indicators
Higher Education Institutions.
description This article aims at proposing an organizational strategic management model for higher education institutions - HEIs, through the structuring of a Balanced Scorecard (BSC) - an effective tool that translates the organizational vision and strategy into operational goals. It is noteworthy that although the unique perspectives suggested by Kaplan and Norton (1997) are the most commonly used, some HEIs generate differentiated perspectives like a society dimension, as for Faculdade Alfa (fictitious name) particularly studied here. The research approach is qualitative, and the objectives are considered exploratory. The research strategies used were bibliographic, documentary, and case study. Data were collected through observational study and secondary sources. The survey results show that: (i) the institution's strategies are based on initiatives and actions through the BSC tool, (ii) the institution translated the strategic objectives of the Institutional Development Plan into operational goals, and (iii) the mapping of the institution developed through the BSC methodology generated a holistic and aligned vision of the strategies deploying them up to their operational level.
publishDate 2013
dc.date.none.fl_str_mv 2013-07-23
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dc.identifier.uri.fl_str_mv https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351
10.16930/2237-7662/rccc.v12n35p28-47
url https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351
identifier_str_mv 10.16930/2237-7662/rccc.v12n35p28-47
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.crcsc.org.br/index.php/CRCSC/article/view/1351/1510
dc.rights.driver.fl_str_mv Copyright (c) 2013 Revista Catarinense da Ciência Contábil
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2013 Revista Catarinense da Ciência Contábil
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Conselho Regional de Contabilidade de Santa Catarina
publisher.none.fl_str_mv Conselho Regional de Contabilidade de Santa Catarina
dc.source.none.fl_str_mv Revista Catarinense da Ciência Contábil; Vol. 12 No. 35 (2013): Abril-Julho; p. 28-47
Revista Catarinense da Ciência Contábil; v. 12 n. 35 (2013): Abril-Julho; p. 28-47
2237-7662
1808-3781
reponame:Revista Catarinense da Ciência Contábil (Online)
instname:Conselho Regional de Contabilidade de Santa Catarina (CRCSC)
instacron:CRCSC
instname_str Conselho Regional de Contabilidade de Santa Catarina (CRCSC)
instacron_str CRCSC
institution CRCSC
reponame_str Revista Catarinense da Ciência Contábil (Online)
collection Revista Catarinense da Ciência Contábil (Online)
repository.name.fl_str_mv Revista Catarinense da Ciência Contábil (Online) - Conselho Regional de Contabilidade de Santa Catarina (CRCSC)
repository.mail.fl_str_mv ||revista@crcsc.org.br
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