Gerenciamento de crise: comunicação e mídias sociais

• Autor(a) principal: Moraes, Cleiton Antônio Ferreira
• Data de Publicação: 2020
• Outros Autores: Lucas, Daniel Ferreira, Silva, Patrícia Oliveira Barboza da, Sousa, Thiago Dias Maciel de
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/1106
• topic: Gerenciamento de crise; Monitoramento; Comunicação; Mídias sociais; 6.02.00.00-6 Administração

The present study aims at presenting a Crisis Management model in communication and social media with the purpose of guiding companies in the face of a scenario of uncertainty and instability provided by the current world. With the technological advances and consequently the spread of fake news, it has become necessary to elaborate a crisis management planning. The data was collected in two medium and large companies by means of a qualitative questionnaire. The companies claimed not to know the methods of crisis management, but it is clear that, since they have been in the market for a long time, they have had enough experience to deal with the crisis, where the measures taken resemble those mentioned by experts in the field. Finally, it is observed that there is no standard formula for managing crises in the virtual environment, however it is possible to reverse it through a monitoring that prevents it from being potentialized.