Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee

Detalhes bibliográficos
Autor(a) principal: Pessôa, Diego José
Data de Publicação: 2010
Outros Autores: Souza, Maria José Scassiotti de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/99
Resumo: The brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets.
id ESPM-2_05b4e60be892740f532a48836d8169b7
oai_identifier_str oai:ojs.emnuvens.com.br:article/99
network_acronym_str ESPM-2
network_name_str Internext
repository_id_str
spelling Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffeeA MARCA COMO INSTRUMENTO AGREGANTE DE VALOR PARA O PRODUTO BRASILEIRO NO EXTERIOR: O CASO DO CAFÉ GOURMETCafé Gourmet. Internacionalização. Marcas. Marcas Brasileiras.The brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets.A função das marcas de agregar valor ao produto é o tema deste artigo. Nele, analisam-se os elementos ligados à marca que podem ser trabalhados e fortalecidos, no processo de internacionalização das marcas brasileiras de cafés gourmet industrializados.Escola Superior de Propaganda e Marketing - ESPM2010-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/9910.18568/1980-4865.5184-111Internext - International Business and Management Review ; Vol. 5 No. 1 (2010); 84-111Internext; v. 5 n. 1 (2010); 84-1111980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/99/95Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessPessôa, Diego JoséSouza, Maria José Scassiotti de2023-03-27T20:32:38Zoai:ojs.emnuvens.com.br:article/99Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:32:38Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
A MARCA COMO INSTRUMENTO AGREGANTE DE VALOR PARA O PRODUTO BRASILEIRO NO EXTERIOR: O CASO DO CAFÉ GOURMET
title Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
spellingShingle Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
Pessôa, Diego José
Café Gourmet. Internacionalização. Marcas. Marcas Brasileiras.
title_short Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
title_full Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
title_fullStr Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
title_full_unstemmed Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
title_sort Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
author Pessôa, Diego José
author_facet Pessôa, Diego José
Souza, Maria José Scassiotti de
author_role author
author2 Souza, Maria José Scassiotti de
author2_role author
dc.contributor.author.fl_str_mv Pessôa, Diego José
Souza, Maria José Scassiotti de
dc.subject.por.fl_str_mv Café Gourmet. Internacionalização. Marcas. Marcas Brasileiras.
topic Café Gourmet. Internacionalização. Marcas. Marcas Brasileiras.
description The brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets.
publishDate 2010
dc.date.none.fl_str_mv 2010-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/99
10.18568/1980-4865.5184-111
url https://internext.espm.br/internext/article/view/99
identifier_str_mv 10.18568/1980-4865.5184-111
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/99/95
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 5 No. 1 (2010); 84-111
Internext; v. 5 n. 1 (2010); 84-111
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
_version_ 1793890309107613696

Registros relacionados