FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES

Detalhes bibliográficos
Autor(a) principal: Kuazaqui, Edmir
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/142
Resumo: This article examines the importance of the country to mark the construction of an identification mark in international scenarios. The construction of a brand of a product takes into account several factors related to compliance with market needs, where the assessment is closely related to marketing and finance. However, the identification by the consumer qualities and benefits come from a land and its transfer to the brand can open up the entry of a company and their products, reducing costs, expenses and possible barriers to entry and maintenance in international markets. Through quantitative and qualitative research, we obtained a picture of the perceptions of French brands in Brazil.
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spelling FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPESMarcas Francesas: Análise a partir dos Arquétipos de Marca-PaísMarca-paísmarcas francesasarquétiposMarketing InternacionalThis article examines the importance of the country to mark the construction of an identification mark in international scenarios. The construction of a brand of a product takes into account several factors related to compliance with market needs, where the assessment is closely related to marketing and finance. However, the identification by the consumer qualities and benefits come from a land and its transfer to the brand can open up the entry of a company and their products, reducing costs, expenses and possible barriers to entry and maintenance in international markets. Through quantitative and qualitative research, we obtained a picture of the perceptions of French brands in Brazil.Este artigo analisa a importância da marca país para a construção de identificação de uma marca de produto em cenários internacionais. A construção de uma marca de um produto leva em consideração diversos fatores relacionados ao atendimento de necessidades de mercado, onde a avaliação está intimamente relacionada ao marketing e finanças. Entretanto, a identificação por parte do consumidor de qualidades e benefícios oriundos de um país e sua respectiva transferência para a marca pode franquear a entrada de uma empresa e respectivo produto, diminuindo custos, despesas e possíveis barreiras de entrada e manutenção em mercados internacionais. Por meio de pesquisas quantitativas e qualitativas, obteve-se uma fotografia das percepções de marcas francesas no Brasil.Escola Superior de Propaganda e Marketing - ESPM2012-10-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/14210.18568/1980-4865.7289-106Internext - International Business and Management Review ; Vol. 7 No. 2 (2012); 89-106Internext; v. 7 n. 2 (2012); 89-1061980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/142/138Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessKuazaqui, Edmir2023-03-27T20:31:23Zoai:ojs.emnuvens.com.br:article/142Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:23Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
Marcas Francesas: Análise a partir dos Arquétipos de Marca-País
title FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
spellingShingle FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
Kuazaqui, Edmir
Marca-país
marcas francesas
arquétipos
Marketing Internacional
title_short FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
title_full FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
title_fullStr FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
title_full_unstemmed FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
title_sort FRENCH BRANDS: ANALYSIS FROM THE COUNTRY OF TRADE ARCHETYPES
author Kuazaqui, Edmir
author_facet Kuazaqui, Edmir
author_role author
dc.contributor.author.fl_str_mv Kuazaqui, Edmir
dc.subject.por.fl_str_mv Marca-país
marcas francesas
arquétipos
Marketing Internacional
topic Marca-país
marcas francesas
arquétipos
Marketing Internacional
description This article examines the importance of the country to mark the construction of an identification mark in international scenarios. The construction of a brand of a product takes into account several factors related to compliance with market needs, where the assessment is closely related to marketing and finance. However, the identification by the consumer qualities and benefits come from a land and its transfer to the brand can open up the entry of a company and their products, reducing costs, expenses and possible barriers to entry and maintenance in international markets. Through quantitative and qualitative research, we obtained a picture of the perceptions of French brands in Brazil.
publishDate 2012
dc.date.none.fl_str_mv 2012-10-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/142
10.18568/1980-4865.7289-106
url https://internext.espm.br/internext/article/view/142
identifier_str_mv 10.18568/1980-4865.7289-106
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/142/138
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 7 No. 2 (2012); 89-106
Internext; v. 7 n. 2 (2012); 89-106
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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