Cultural representation in gastronomic reality shows

Detalhes bibliográficos
Autor(a) principal: Abdala, Karina
Data de Publicação: 2019
Outros Autores: Andacht, Fernando
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/1984
Resumo: The article focuses on cultural representation in the media. The goal is to understand the popularity of MasterChef; we claim that the attraction of the program is not based exclusively on its gastronomic aspects.  For this aim, we have chosen to analyze four shows of the hybrid genre of talent show and reality show: the second season of La Comanda 2013, created in Uruguay; the second of MasterChef Argentina 2015; two seasons of MasterChef Uruguay 2017; and the fourth season of MasterChef Brazil 2017. Through a qualitative and comparative approach, we study the collective identities of each country as they are constructed by the media. We use a socio-semiotic methodology; the analytical notions are the 'social imaginary' and the genre of the programs.
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spelling Cultural representation in gastronomic reality showsRepresentações culturais no reality show gastronômicoRepresentação culturalImaginário socialMasterChefReality showTalent show.The article focuses on cultural representation in the media. The goal is to understand the popularity of MasterChef; we claim that the attraction of the program is not based exclusively on its gastronomic aspects.  For this aim, we have chosen to analyze four shows of the hybrid genre of talent show and reality show: the second season of La Comanda 2013, created in Uruguay; the second of MasterChef Argentina 2015; two seasons of MasterChef Uruguay 2017; and the fourth season of MasterChef Brazil 2017. Through a qualitative and comparative approach, we study the collective identities of each country as they are constructed by the media. We use a socio-semiotic methodology; the analytical notions are the 'social imaginary' and the genre of the programs.O artigo analisa a representação cultural na mídia. Com este objetivo, escolhemos quatro programas do gênero híbrido de talent show e reality show. A segunda temporada de La Comanda 2013, criado no Uruguai, a segunda de MasterChef Argentina 2015, as duas temporadas de MasterChef Uruguai 2017, e a quarta de MasterChef Brasil 2017. Com uma metodologia qualitativa e comparativa, procuramos investigar as identidades coletivas de cada país, conforme elas são construídas pela mídia. O objetivo é compreender o sucesso de audiência de MasterChef, já que nós entendemos que sua popularidade não se explica com os aspetos gastronômicos. Nós baseamos numa abordagem sócio-semiótico, para isso é fundamental o concepto de ‘imaginário social’, porque cada sociedade legitima ou naturaliza certos valores.Escola Superior de Propaganda e Marketing2019-08-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/198410.18568/cmc.v16i46.1984Comunicação Mídia e Consumo; Vol. 16 No. 46 (2019): MAIO/AGOSTO; 226-251Comunicação Mídia e Consumo; Vol. 16 Núm. 46 (2019): MAIO/AGOSTO; 226-251Comunicação Mídia e Consumo; v. 16 n. 46 (2019): MAIO/AGOSTO; 226-2511983-707010.18568/cmc.v16i46reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/1984/pdfhttps://revistacmc.espm.br/revistacmc/article/view/1984/pdf_1Copyright (c) 2019 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessAbdala, KarinaAndacht, Fernando2020-09-04T16:51:44Zoai:ojs.revistacmc.espm.br:article/1984Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2020-09-04T16:51:44Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Cultural representation in gastronomic reality shows
Representações culturais no reality show gastronômico
title Cultural representation in gastronomic reality shows
spellingShingle Cultural representation in gastronomic reality shows
Abdala, Karina
Representação cultural
Imaginário social
MasterChef
Reality show
Talent show.
title_short Cultural representation in gastronomic reality shows
title_full Cultural representation in gastronomic reality shows
title_fullStr Cultural representation in gastronomic reality shows
title_full_unstemmed Cultural representation in gastronomic reality shows
title_sort Cultural representation in gastronomic reality shows
author Abdala, Karina
author_facet Abdala, Karina
Andacht, Fernando
author_role author
author2 Andacht, Fernando
author2_role author
dc.contributor.author.fl_str_mv Abdala, Karina
Andacht, Fernando
dc.subject.por.fl_str_mv Representação cultural
Imaginário social
MasterChef
Reality show
Talent show.
topic Representação cultural
Imaginário social
MasterChef
Reality show
Talent show.
description The article focuses on cultural representation in the media. The goal is to understand the popularity of MasterChef; we claim that the attraction of the program is not based exclusively on its gastronomic aspects.  For this aim, we have chosen to analyze four shows of the hybrid genre of talent show and reality show: the second season of La Comanda 2013, created in Uruguay; the second of MasterChef Argentina 2015; two seasons of MasterChef Uruguay 2017; and the fourth season of MasterChef Brazil 2017. Through a qualitative and comparative approach, we study the collective identities of each country as they are constructed by the media. We use a socio-semiotic methodology; the analytical notions are the 'social imaginary' and the genre of the programs.
publishDate 2019
dc.date.none.fl_str_mv 2019-08-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1984
10.18568/cmc.v16i46.1984
url https://revistacmc.espm.br/revistacmc/article/view/1984
identifier_str_mv 10.18568/cmc.v16i46.1984
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1984/pdf
https://revistacmc.espm.br/revistacmc/article/view/1984/pdf_1
dc.rights.driver.fl_str_mv Copyright (c) 2019 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 16 No. 46 (2019): MAIO/AGOSTO; 226-251
Comunicação Mídia e Consumo; Vol. 16 Núm. 46 (2019): MAIO/AGOSTO; 226-251
Comunicação Mídia e Consumo; v. 16 n. 46 (2019): MAIO/AGOSTO; 226-251
1983-7070
10.18568/cmc.v16i46
reponame:Comunicação, Mídia e Consumo (Online)
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reponame_str Comunicação, Mídia e Consumo (Online)
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repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
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