Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo

Detalhes bibliográficos
Autor(a) principal: Jiménez, Herman Daniel Afanador
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/77
Resumo: New media formats, high Internet speed and access from electronic devices such as laptops and smartphones make it possible to almost every person to write to people from anywhere. That way, technology companies now allow the rise of new communicators, that throughout this thesis dissertation we will call by the name of bloggers. Considering the context of globalization and postmodernity, the objective of this research is to analyze the consumption discourse and the biopolitical summons promoted by the blogs of a community named Vivir Al Máximo, whose roots are in a travel blog that opposes against exaggerated consumption. With the aim of reaching our objective, two parts compose this dissertation: a theoretical and a methodological. About the theoretical part, we approach the axes of communication from a contextualization of the universe of blogs and cyberculture , consumption and discourse analysis. About methodology, we analyzed the community Vivir Al Máximo discourses, considering in-depth interviews with some of its members, looking to verify the logics on which the consumption discourse proposed by them is built, from their conceptions around exaggerated and moderate consumption, work, money and financial education. The results show us that, according to the analyzed corpus, the notion of consumption proposed by the community escapes from the exaggerated consumption and proposes a consumption in which what is material is consumed by its usage value and not by its brand, as proposed by the advertising industry. It seems that, under that conception, consumption stands against consumerism, that privilege having, accumulating and spending: meanwhile, in spite of exalting the experience and the immaterial, it takes elements that make possible that exaggerated consumption within a society based in the free market to be sustainable: not investing money in material things, but in experiences and non-material commodities.
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spelling Hoff, Tania Marcia CezarCPF:03594346811http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4768131Y9Nunes, Mônica Rebecca Ferrarihttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4796901U9Costa, Rogério Pereira dahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4482902H5CPF:23690965861http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8733898T1Jiménez, Herman Daniel Afanador2016-10-13T14:10:26Z2016-04-112016-03-24JIMÉNEZ, Herman Daniel Afanador. Speech on consumption in blogs Vivir Al Maximum community. 2016. 133 f. Dissertação (Mestrado em Comunicação) - Associação Escola Superior de Propaganda e Marketing, São Paulo, 2016.http://tede2.espm.br/handle/tede/77New media formats, high Internet speed and access from electronic devices such as laptops and smartphones make it possible to almost every person to write to people from anywhere. That way, technology companies now allow the rise of new communicators, that throughout this thesis dissertation we will call by the name of bloggers. Considering the context of globalization and postmodernity, the objective of this research is to analyze the consumption discourse and the biopolitical summons promoted by the blogs of a community named Vivir Al Máximo, whose roots are in a travel blog that opposes against exaggerated consumption. With the aim of reaching our objective, two parts compose this dissertation: a theoretical and a methodological. About the theoretical part, we approach the axes of communication from a contextualization of the universe of blogs and cyberculture , consumption and discourse analysis. About methodology, we analyzed the community Vivir Al Máximo discourses, considering in-depth interviews with some of its members, looking to verify the logics on which the consumption discourse proposed by them is built, from their conceptions around exaggerated and moderate consumption, work, money and financial education. The results show us that, according to the analyzed corpus, the notion of consumption proposed by the community escapes from the exaggerated consumption and proposes a consumption in which what is material is consumed by its usage value and not by its brand, as proposed by the advertising industry. It seems that, under that conception, consumption stands against consumerism, that privilege having, accumulating and spending: meanwhile, in spite of exalting the experience and the immaterial, it takes elements that make possible that exaggerated consumption within a society based in the free market to be sustainable: not investing money in material things, but in experiences and non-material commodities.As novas mídias, as altas velocidades de conexão à Internet e o acesso a partir de dispositivos eletrônicos como computadores portáteis, celulares e smartphones, hoje possibilitam a qualquer pessoa escrever para um público em qualquer lugar do mundo. As empresas de tecnologia agora permitem o surgimento de novos comunicadores, que chamaremos ao longo deste trabalho com o nome de blogueiros. Considerando o contexto de globalização e pós-modernidade, esta pesquisa tem como objetivo analisar os discursos sobre o consumo e as convocações biopolíticas promovidas pelos blogs de uma comunidade chamada Vivir Al Máximo, cuja origem está num blog de viagens que se posiciona contra o consumo exagerado. Com efeito de alcançar o objetivo, este trabalho é constituído de uma parte teórica e uma parte empírica. Quanto ao quadro teórico, abordamos os eixos de comunicação partindo de uma contextualização do universo de blogs e cibercultura , consumo e análise do discurso. Quanto aos procedimentos metodológicos, analisamos o discurso da comunidade de Vivir Al Máximo a partir de entrevistas em profundidade com alguns dos seus membros, buscando verificar as lógicas sobre as quais estão construídos os discursos sobre o consumo na fala dos entrevistados, a partir dos seguintes aspectos: do que e como consumir, do trabalho, do dinheiro e da educação financeira. Os resultados nos mostram que, no corpus analisado, a noção do consumo proposta é contrária às ideias de acúmulo e de excesso e propõe um consumo no qual o material é consumido pelo seu valor de uso, e não mais pela sua marca, como ocorre na indústria publicitária. Tal concepção de consumo parece se opor ao consumismo, que privilegia a posse, o acúmulo e o gastar. Entretanto, apesar de exaltar a experiência e o consumo do imaterial, esta se utiliza de elementos que fazem possível o consumo exagerado em uma sociedade baseada no livre mercado para se sustentar: investir o dinheiro em experiências e em mercadorias não materiais.Made available in DSpace on 2016-10-13T14:10:26Z (GMT). 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dc.title.por.fl_str_mv Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
dc.title.alternative.eng.fl_str_mv Speech on consumption in blogs Vivir Al Maximum community
title Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
spellingShingle Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
Jiménez, Herman Daniel Afanador
comunicação
consumo
blogs
discurso
cibercultura
communication
consumption
blogs
discourse
cyberculture
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
title_full Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
title_fullStr Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
title_full_unstemmed Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
title_sort Discurso sobre o consumo nos blogs da comunidade de Vivir Al Máximo
author Jiménez, Herman Daniel Afanador
author_facet Jiménez, Herman Daniel Afanador
author_role author
dc.contributor.advisor1.fl_str_mv Hoff, Tania Marcia Cezar
dc.contributor.advisor1ID.fl_str_mv CPF:03594346811
dc.contributor.advisor1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4768131Y9
dc.contributor.referee1.fl_str_mv Nunes, Mônica Rebecca Ferrari
dc.contributor.referee1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4796901U9
dc.contributor.referee2.fl_str_mv Costa, Rogério Pereira da
dc.contributor.referee2Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4482902H5
dc.contributor.authorID.fl_str_mv CPF:23690965861
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8733898T1
dc.contributor.author.fl_str_mv Jiménez, Herman Daniel Afanador
contributor_str_mv Hoff, Tania Marcia Cezar
Nunes, Mônica Rebecca Ferrari
Costa, Rogério Pereira da
dc.subject.por.fl_str_mv comunicação
consumo
blogs
discurso
cibercultura
topic comunicação
consumo
blogs
discurso
cibercultura
communication
consumption
blogs
discourse
cyberculture
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv communication
consumption
blogs
discourse
cyberculture
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description New media formats, high Internet speed and access from electronic devices such as laptops and smartphones make it possible to almost every person to write to people from anywhere. That way, technology companies now allow the rise of new communicators, that throughout this thesis dissertation we will call by the name of bloggers. Considering the context of globalization and postmodernity, the objective of this research is to analyze the consumption discourse and the biopolitical summons promoted by the blogs of a community named Vivir Al Máximo, whose roots are in a travel blog that opposes against exaggerated consumption. With the aim of reaching our objective, two parts compose this dissertation: a theoretical and a methodological. About the theoretical part, we approach the axes of communication from a contextualization of the universe of blogs and cyberculture , consumption and discourse analysis. About methodology, we analyzed the community Vivir Al Máximo discourses, considering in-depth interviews with some of its members, looking to verify the logics on which the consumption discourse proposed by them is built, from their conceptions around exaggerated and moderate consumption, work, money and financial education. The results show us that, according to the analyzed corpus, the notion of consumption proposed by the community escapes from the exaggerated consumption and proposes a consumption in which what is material is consumed by its usage value and not by its brand, as proposed by the advertising industry. It seems that, under that conception, consumption stands against consumerism, that privilege having, accumulating and spending: meanwhile, in spite of exalting the experience and the immaterial, it takes elements that make possible that exaggerated consumption within a society based in the free market to be sustainable: not investing money in material things, but in experiences and non-material commodities.
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-10-13T14:10:26Z
dc.date.available.fl_str_mv 2016-04-11
dc.date.issued.fl_str_mv 2016-03-24
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dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/77
identifier_str_mv JIMÉNEZ, Herman Daniel Afanador. Speech on consumption in blogs Vivir Al Maximum community. 2016. 133 f. Dissertação (Mestrado em Comunicação) - Associação Escola Superior de Propaganda e Marketing, São Paulo, 2016.
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