Organizational ethnography in a world permeated by digital technology
Autor(a) principal: | |
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Data de Publicação: | 2023 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Eletrônica de Ciência Administrativa |
Texto Completo: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/3709 |
Resumo: | Digital technologies permeate much of the life of society as a whole, with organizations and academic circles no different. The development of studies on the use of these technologies in production and customer relationship processes is a topic in evidence in the academy of administration, as well as a better understanding of the methodological operationalization of the research that involves them. Therefore, the objective of this article was to analyze and present the stages of an ethnography that analyzed the role of digital platforms in a Brazilian bakery. For this, the researchers For this, the researchers present the role of digital platforms in the method, and the way in which the approximations and data collection were carried out in this organization that, despite not depending on digital platforms for the production of its products, uses them in all others. Law Suit. Among the contributions of the study, we show how digital platforms in management studies are presented in a dual way, impacting the observed organization, its processes and culture, and also impacting the behavior and processes of the researcher, who starts to rely on these platforms to collect data. and store them. |
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Organizational ethnography in a world permeated by digital technologyEtnografia organizacional em um mundo permeado pela tecnologia digitalManagementethnography; digital technology; organizational studiesAdministraçãoetnografia; tecnologia digital; estudos organizacionaisDigital technologies permeate much of the life of society as a whole, with organizations and academic circles no different. The development of studies on the use of these technologies in production and customer relationship processes is a topic in evidence in the academy of administration, as well as a better understanding of the methodological operationalization of the research that involves them. Therefore, the objective of this article was to analyze and present the stages of an ethnography that analyzed the role of digital platforms in a Brazilian bakery. For this, the researchers For this, the researchers present the role of digital platforms in the method, and the way in which the approximations and data collection were carried out in this organization that, despite not depending on digital platforms for the production of its products, uses them in all others. Law Suit. Among the contributions of the study, we show how digital platforms in management studies are presented in a dual way, impacting the observed organization, its processes and culture, and also impacting the behavior and processes of the researcher, who starts to rely on these platforms to collect data. and store them.As tecnologias digitais permeiam grande parte da vida de toda a sociedade, não sendo diferente o caso das organizações e dos meios acadêmicos. O desenvolvimento de estudos sobre a utilização dessas tecnologias nos processos produtivos e de relacionamento com cliente é um tema em evidência na academia de administração, assim como a melhor compreensão sobre o a operacionalização metodológica das pesquisas que as envolvem. Sendo assim, o objetivo do presente artigo foi analisar e apresentar as etapas de uma etnografia que analisou o papel das plataformas digitais em uma confeitaria brasileira. Para isso, os pesquisadores apresentam o papel das plataformas digitais no método, e a forma como foram realizadas as aproximações e as coletas de dados nessa organização que, apesar de não depender das plataformas digitais para a produção de seus produtos, as utiliza em todos os demais processos. Entre as contribuições do estudo mostramos como as plataformas digitais nos estudos de gestão se apresentam de maneira dual, impactando a organização observadas, seus processos e cultura, e também impactando o comportamento e processos do pesquisador, que passa a contar com essas plataformas para coletar dados e armazená-los.Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPES, BrasilVianna, Fernando Ressetti Pinheiro MarquesAlcadipani, Rafael2023-06-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.periodicosibepes.org.br/index.php/recadm/article/view/370910.21529/RECADM.2023011Revista Eletrônica de Ciência Administrativa; v. 22, n. 2 (2023): Maio-Agosto; 264-292Revista Eletrônica de Ciência Administrativa; v. 22, n. 2 (2023): Maio-Agosto; 264-292Revista Eletrônica de Ciência Administrativa; v. 22, n. 2 (2023): Maio-Agosto; 264-2921677-738710.21529/RECADM.20232202reponame:Revista Eletrônica de Ciência Administrativainstname:Faculdade Cenecista de Campo Largo (FACECLA)instacron:FACECLAporhttp://www.periodicosibepes.org.br/index.php/recadm/article/view/3709/1186Direitos autorais 2023 Fernando Ressetti Pinheiro Marques Vianna, Rafael Alcadipanihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess2024-01-04T01:37:46Zoai:periodicosibepes.org.br:article/3709Revistahttp://www.periodicosibepes.org.br/recadmONGhttp://www.periodicosibepes.org.br/recadm/oairecadm.editor@ibepes.org.br1677-73871677-7387opendoar:2024-01-04T01:37:46Revista Eletrônica de Ciência Administrativa - Faculdade Cenecista de Campo Largo (FACECLA)false |
dc.title.none.fl_str_mv |
Organizational ethnography in a world permeated by digital technology Etnografia organizacional em um mundo permeado pela tecnologia digital |
title |
Organizational ethnography in a world permeated by digital technology |
spellingShingle |
Organizational ethnography in a world permeated by digital technology Vianna, Fernando Ressetti Pinheiro Marques Management ethnography; digital technology; organizational studies Administração etnografia; tecnologia digital; estudos organizacionais |
title_short |
Organizational ethnography in a world permeated by digital technology |
title_full |
Organizational ethnography in a world permeated by digital technology |
title_fullStr |
Organizational ethnography in a world permeated by digital technology |
title_full_unstemmed |
Organizational ethnography in a world permeated by digital technology |
title_sort |
Organizational ethnography in a world permeated by digital technology |
author |
Vianna, Fernando Ressetti Pinheiro Marques |
author_facet |
Vianna, Fernando Ressetti Pinheiro Marques Alcadipani, Rafael |
author_role |
author |
author2 |
Alcadipani, Rafael |
author2_role |
author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Vianna, Fernando Ressetti Pinheiro Marques Alcadipani, Rafael |
dc.subject.por.fl_str_mv |
Management ethnography; digital technology; organizational studies Administração etnografia; tecnologia digital; estudos organizacionais |
topic |
Management ethnography; digital technology; organizational studies Administração etnografia; tecnologia digital; estudos organizacionais |
description |
Digital technologies permeate much of the life of society as a whole, with organizations and academic circles no different. The development of studies on the use of these technologies in production and customer relationship processes is a topic in evidence in the academy of administration, as well as a better understanding of the methodological operationalization of the research that involves them. Therefore, the objective of this article was to analyze and present the stages of an ethnography that analyzed the role of digital platforms in a Brazilian bakery. For this, the researchers For this, the researchers present the role of digital platforms in the method, and the way in which the approximations and data collection were carried out in this organization that, despite not depending on digital platforms for the production of its products, uses them in all others. Law Suit. Among the contributions of the study, we show how digital platforms in management studies are presented in a dual way, impacting the observed organization, its processes and culture, and also impacting the behavior and processes of the researcher, who starts to rely on these platforms to collect data. and store them. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-06-13 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.periodicosibepes.org.br/index.php/recadm/article/view/3709 10.21529/RECADM.2023011 |
url |
http://www.periodicosibepes.org.br/index.php/recadm/article/view/3709 |
identifier_str_mv |
10.21529/RECADM.2023011 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://www.periodicosibepes.org.br/index.php/recadm/article/view/3709/1186 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2023 Fernando Ressetti Pinheiro Marques Vianna, Rafael Alcadipani https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2023 Fernando Ressetti Pinheiro Marques Vianna, Rafael Alcadipani https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPES, Brasil |
publisher.none.fl_str_mv |
Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPES, Brasil |
dc.source.none.fl_str_mv |
Revista Eletrônica de Ciência Administrativa; v. 22, n. 2 (2023): Maio-Agosto; 264-292 Revista Eletrônica de Ciência Administrativa; v. 22, n. 2 (2023): Maio-Agosto; 264-292 Revista Eletrônica de Ciência Administrativa; v. 22, n. 2 (2023): Maio-Agosto; 264-292 1677-7387 10.21529/RECADM.20232202 reponame:Revista Eletrônica de Ciência Administrativa instname:Faculdade Cenecista de Campo Largo (FACECLA) instacron:FACECLA |
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Faculdade Cenecista de Campo Largo (FACECLA) |
instacron_str |
FACECLA |
institution |
FACECLA |
reponame_str |
Revista Eletrônica de Ciência Administrativa |
collection |
Revista Eletrônica de Ciência Administrativa |
repository.name.fl_str_mv |
Revista Eletrônica de Ciência Administrativa - Faculdade Cenecista de Campo Largo (FACECLA) |
repository.mail.fl_str_mv |
recadm.editor@ibepes.org.br |
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