Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

Detalhes bibliográficos
Autor(a) principal: John, Elaine
Data de Publicação: 2016
Outros Autores: Bueno, Giovana, Lyra, Franciane Reinert, Lenzi, Fernando Cesar
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/141
Resumo: The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).
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spelling Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa CatarinaGestão do Conhecimento, Orientação para o Mercado e Inovação: Estudo em um Parque Tecnológico CatarinenseKnowledge managementMarket orientationInnovationTechnology parkGestão do conhecimentoOrientação para o mercadoInovaçãoParque TecnológicoThe study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).Este estudo analisa como o Parque Gama articula a Gestão do Conhecimento, Orientação do Mercado e Inovação no desenvolvimento das empresas incubadas. A metodologia utilizada foi qualitativa, exploratória, por meio do estudo de caso. Os principais resultados encontrados foram que o Parque Gama está vinculado à inovação, sendo sua maior dificuldade a falta de recursos no âmbito nacional e de políticas públicas, como apoiadores dessa inovação. Destacou-se que a gestão do conhecimento quando alinhado aos objetivos da organização, potencializa a cultura de orientação para o mercado, resultando em inovação, corroborando as pesquisas de Ferraresi et al. (2012) e Ozkaya et al. (2015).FUCAPE Business Shool2016-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/14110.15728/bbr.2016.13.3.4Brazilian Business Review; Vol. 13 No. 3 (2016): May to June 2016; 70-89Brazilian Business Review; v. 13 n. 3 (2016): Maio a Junho de 2016; 70-891808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/141/215http://www.bbronline.com.br/index.php/bbr/article/view/141/216John, ElaineBueno, GiovanaLyra, Franciane ReinertLenzi, Fernando Cesarinfo:eu-repo/semantics/openAccess2018-10-31T19:05:36Zoai:ojs.pkp.sfu.ca:article/141Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:05:36BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
Gestão do Conhecimento, Orientação para o Mercado e Inovação: Estudo em um Parque Tecnológico Catarinense
title Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
spellingShingle Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
John, Elaine
Knowledge management
Market orientation
Innovation
Technology park
Gestão do conhecimento
Orientação para o mercado
Inovação
Parque Tecnológico
title_short Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_full Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_fullStr Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_full_unstemmed Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_sort Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
author John, Elaine
author_facet John, Elaine
Bueno, Giovana
Lyra, Franciane Reinert
Lenzi, Fernando Cesar
author_role author
author2 Bueno, Giovana
Lyra, Franciane Reinert
Lenzi, Fernando Cesar
author2_role author
author
author
dc.contributor.author.fl_str_mv John, Elaine
Bueno, Giovana
Lyra, Franciane Reinert
Lenzi, Fernando Cesar
dc.subject.por.fl_str_mv Knowledge management
Market orientation
Innovation
Technology park
Gestão do conhecimento
Orientação para o mercado
Inovação
Parque Tecnológico
topic Knowledge management
Market orientation
Innovation
Technology park
Gestão do conhecimento
Orientação para o mercado
Inovação
Parque Tecnológico
description The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).
publishDate 2016
dc.date.none.fl_str_mv 2016-05-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/141
10.15728/bbr.2016.13.3.4
url http://www.bbronline.com.br/index.php/bbr/article/view/141
identifier_str_mv 10.15728/bbr.2016.13.3.4
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/141/215
http://www.bbronline.com.br/index.php/bbr/article/view/141/216
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 13 No. 3 (2016): May to June 2016; 70-89
Brazilian Business Review; v. 13 n. 3 (2016): Maio a Junho de 2016; 70-89
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
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