Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/141 |
Resumo: | The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015). |
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Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa CatarinaGestão do Conhecimento, Orientação para o Mercado e Inovação: Estudo em um Parque Tecnológico CatarinenseKnowledge managementMarket orientationInnovationTechnology parkGestão do conhecimentoOrientação para o mercadoInovaçãoParque TecnológicoThe study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).Este estudo analisa como o Parque Gama articula a Gestão do Conhecimento, Orientação do Mercado e Inovação no desenvolvimento das empresas incubadas. A metodologia utilizada foi qualitativa, exploratória, por meio do estudo de caso. Os principais resultados encontrados foram que o Parque Gama está vinculado à inovação, sendo sua maior dificuldade a falta de recursos no âmbito nacional e de políticas públicas, como apoiadores dessa inovação. Destacou-se que a gestão do conhecimento quando alinhado aos objetivos da organização, potencializa a cultura de orientação para o mercado, resultando em inovação, corroborando as pesquisas de Ferraresi et al. (2012) e Ozkaya et al. (2015).FUCAPE Business Shool2016-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/14110.15728/bbr.2016.13.3.4Brazilian Business Review; Vol. 13 No. 3 (2016): May to June 2016; 70-89Brazilian Business Review; v. 13 n. 3 (2016): Maio a Junho de 2016; 70-891808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/141/215http://www.bbronline.com.br/index.php/bbr/article/view/141/216John, ElaineBueno, GiovanaLyra, Franciane ReinertLenzi, Fernando Cesarinfo:eu-repo/semantics/openAccess2018-10-31T19:05:36Zoai:ojs.pkp.sfu.ca:article/141Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:05:36BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina Gestão do Conhecimento, Orientação para o Mercado e Inovação: Estudo em um Parque Tecnológico Catarinense |
title |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
spellingShingle |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina John, Elaine Knowledge management Market orientation Innovation Technology park Gestão do conhecimento Orientação para o mercado Inovação Parque Tecnológico |
title_short |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
title_full |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
title_fullStr |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
title_full_unstemmed |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
title_sort |
Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina |
author |
John, Elaine |
author_facet |
John, Elaine Bueno, Giovana Lyra, Franciane Reinert Lenzi, Fernando Cesar |
author_role |
author |
author2 |
Bueno, Giovana Lyra, Franciane Reinert Lenzi, Fernando Cesar |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
John, Elaine Bueno, Giovana Lyra, Franciane Reinert Lenzi, Fernando Cesar |
dc.subject.por.fl_str_mv |
Knowledge management Market orientation Innovation Technology park Gestão do conhecimento Orientação para o mercado Inovação Parque Tecnológico |
topic |
Knowledge management Market orientation Innovation Technology park Gestão do conhecimento Orientação para o mercado Inovação Parque Tecnológico |
description |
The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015). |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-05-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/141 10.15728/bbr.2016.13.3.4 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/141 |
identifier_str_mv |
10.15728/bbr.2016.13.3.4 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/141/215 http://www.bbronline.com.br/index.php/bbr/article/view/141/216 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 13 No. 3 (2016): May to June 2016; 70-89 Brazilian Business Review; v. 13 n. 3 (2016): Maio a Junho de 2016; 70-89 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732237389037568 |