Visual representation of the buying act by children of high-income families
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/202 |
Resumo: | This study focuses on identification of the visual representation of the shopping act by children in the range of nine years old. We asked students at a private school catering to high-income families to draw pictures about “going shopping”. The data collection process was aimed at identifying what a particular group thinks about a determined topic, that is, the social representation of shopping among this group of kids. The results indicate that these children view consumption as a moment of pleasure, generally engaged in individually, and they do not yet fully understand the concept of money and the need to pay for products. Besides this, the children studied presented some difficulties in correctly representing the names of brands, but were reasonably accurate in representing logos. |
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Visual representation of the buying act by children of high-income familiesRepresentação visual do ato da compra para a criança de famílias de alta rendaMarketingconsumer behaviorvisual representationchild consumersMarketingomportamento do consumidorrepresentação visualconsumidor infantilThis study focuses on identification of the visual representation of the shopping act by children in the range of nine years old. We asked students at a private school catering to high-income families to draw pictures about “going shopping”. The data collection process was aimed at identifying what a particular group thinks about a determined topic, that is, the social representation of shopping among this group of kids. The results indicate that these children view consumption as a moment of pleasure, generally engaged in individually, and they do not yet fully understand the concept of money and the need to pay for products. Besides this, the children studied presented some difficulties in correctly representing the names of brands, but were reasonably accurate in representing logos. Esta pesquisa foca na identificação da representação visual do ato de compra para crianças com cerca de 9 anos de idade. Crianças de uma determinada escola que atende a alta renda foram requisitadas a desenhar sobre “ir às compras”. O processo de coleta de dados focou na identificação do que um grupo particular pensa sobre determinado tópico, ou em outras palavras, qual a representação social da compra para esse grupo de crianças. Os resultados indicam que este grupo vê o consumo como um momento de prazer, geralmente conduzido individualmente, e ainda não entenderam o conceito de dinheiro e da necessidade de pagar por produtos. Além disso, as crianças apresentam algumas dificuldades em representar corretamente os nomes das marcas, mas tem uma boa qualidade na representação dos seus logotipos.FUCAPE Business Shool2013-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/20210.15728/bbr.2013.10.3.1Brazilian Business Review; Vol. 10 No. 3 (2013): July to September 2013; 1-33Brazilian Business Review; v. 10 n. 3 (2013): Julho a Setembro de 2013; 1-331808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/202/306http://www.bbronline.com.br/index.php/bbr/article/view/202/307Veloso, Andres RodriguezHildebrand, Diogo Fajardo Nunesinfo:eu-repo/semantics/openAccess2018-11-06T19:51:51Zoai:ojs.pkp.sfu.ca:article/202Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T19:51:51BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Visual representation of the buying act by children of high-income families Representação visual do ato da compra para a criança de famílias de alta renda |
title |
Visual representation of the buying act by children of high-income families |
spellingShingle |
Visual representation of the buying act by children of high-income families Veloso, Andres Rodriguez Marketing consumer behavior visual representation child consumers Marketing omportamento do consumidor representação visual consumidor infantil |
title_short |
Visual representation of the buying act by children of high-income families |
title_full |
Visual representation of the buying act by children of high-income families |
title_fullStr |
Visual representation of the buying act by children of high-income families |
title_full_unstemmed |
Visual representation of the buying act by children of high-income families |
title_sort |
Visual representation of the buying act by children of high-income families |
author |
Veloso, Andres Rodriguez |
author_facet |
Veloso, Andres Rodriguez Hildebrand, Diogo Fajardo Nunes |
author_role |
author |
author2 |
Hildebrand, Diogo Fajardo Nunes |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Veloso, Andres Rodriguez Hildebrand, Diogo Fajardo Nunes |
dc.subject.por.fl_str_mv |
Marketing consumer behavior visual representation child consumers Marketing omportamento do consumidor representação visual consumidor infantil |
topic |
Marketing consumer behavior visual representation child consumers Marketing omportamento do consumidor representação visual consumidor infantil |
description |
This study focuses on identification of the visual representation of the shopping act by children in the range of nine years old. We asked students at a private school catering to high-income families to draw pictures about “going shopping”. The data collection process was aimed at identifying what a particular group thinks about a determined topic, that is, the social representation of shopping among this group of kids. The results indicate that these children view consumption as a moment of pleasure, generally engaged in individually, and they do not yet fully understand the concept of money and the need to pay for products. Besides this, the children studied presented some difficulties in correctly representing the names of brands, but were reasonably accurate in representing logos. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-07-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/202 10.15728/bbr.2013.10.3.1 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/202 |
identifier_str_mv |
10.15728/bbr.2013.10.3.1 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/202/306 http://www.bbronline.com.br/index.php/bbr/article/view/202/307 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 10 No. 3 (2013): July to September 2013; 1-33 Brazilian Business Review; v. 10 n. 3 (2013): Julho a Setembro de 2013; 1-33 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732237533741056 |