Representation of boys and girls in images of toys: the beginning of a change?

Detalhes bibliográficos
Autor(a) principal: Alvariñas-Villaverde, Myriam
Data de Publicação: 2018
Outros Autores: López-Villar, Cristina
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Cadernos de Pesquisa (Fundação Carlos Chagas. Online)
Texto Completo: https://publicacoes.fcc.org.br/cp/article/view/4639
Resumo: This paper studies the images in children’s toy catalogs, observing the differences in the representation of boys and girls according to the product. The sample includes 2,223 images corresponding to the periods of Christmas in 2012 and 2015. The dissemination of stereotypes is still in force. However, in some categories of toys considered classically as masculine or feminine, interesting changes are observed which show that their representation is no longer so exclusive. There is also an important increase of mixed images, in which girls and boys share activities. In this sense, the most obvious variation is in the category of household chores. However, it should be noted that this type of message should go beyond the exhibition of mixed images.  
id FCC-1_daf49fb1f3ea6eb56eddac080df16d88
oai_identifier_str oai:ojs.publicacoes.fcc.org.br:article/4639
network_acronym_str FCC-1
network_name_str Cadernos de Pesquisa (Fundação Carlos Chagas. Online)
repository_id_str
spelling Representation of boys and girls in images of toys: the beginning of a change?Representación de niñas y niños en imágenes de juguetes: ¿el comienzo del cambio?Représentation des garçons et des filles sur les images de jouets: un début de changement?Representação de meninas e meninos em imagens de brinquedos: o começo da mudança?PublicitéEnfanceStéréotypeJouetsPublicityChildhoodStereotypeToysPublicidadeInfânciaEstereótiposBrinquedosPublicidadInfanciaEstereotipoJuguetesPublicidadeInfânciaEstereótipoBrinquedosThis paper studies the images in children’s toy catalogs, observing the differences in the representation of boys and girls according to the product. The sample includes 2,223 images corresponding to the periods of Christmas in 2012 and 2015. The dissemination of stereotypes is still in force. However, in some categories of toys considered classically as masculine or feminine, interesting changes are observed which show that their representation is no longer so exclusive. There is also an important increase of mixed images, in which girls and boys share activities. In this sense, the most obvious variation is in the category of household chores. However, it should be noted that this type of message should go beyond the exhibition of mixed images.  Este trabajo estudia las imágenes en catálogos de juguetes infantiles, observando las diferencias de representación de niñas y niños en función del producto. La muestra es de 2.223 imágenes relativas a los períodos navideños de 2012 y 2015. La transmisión de estereotipos sigue vigente. Sin embargo, en algunas categorias de juguetes considerados clásicamente como masculinos o femeninos, se aprecian cambios interesantes, de forma que su representación no es tan exclusiva. Se observa, además, un importante incremento de imágenes mixtas, en las que niñas y niños comparten actividades. En este sentido, la variación más llamativa se da en la categoría de tareas domésticas. Así y todo, se hace hincapié en que este tipo de mensajes ha de ir más allá de la exposición de imágenes mixtas.  Ce travail étudie les images de catalogues de jouets pour observer les différences entre la représentation des garçons et celle des filles en fonction des articles. L’échantillon, de 2.223 images, se référant aux périodes de Noël de 2012 et 2015, démontre que la transmission des stéréotypes persiste. Toutefois, pour certaines catégories de jouets considérés traditionnellement comme masculins ou féminins des changements intéressants indiquant que leur représentation n’est plus aussi exclusive qu’auparavant sont à noter. Une augmentation importante d’images mixtes sur lesquelles garçons et filles partagent des activités a été verifiée la variation la plus évidente concerne la catégorie des travaux domestiques. Cependant, il faut souligner que ce type de messages devrait aller au-delà de l’exposition d’images mixtes.  Este trabalho estuda as imagens em catálogos de brinquedos infantis, observando as diferenças de representação de meninas e meninas em função do produto. A mostra é de 2.223 imagens correspondentes aos períodos natalinos de 2012 e 2015. A transmissão de estereótipos continua vigente. No entanto, em algumas categorias de brinquedos considerados classicamente como masculinos ou femininos, são observadas mudanças interessantes, mostrando que sua representação já não é tão exclusiva. Verifica-se também um importante aumento de imagens mistas, nas quais meninas e meninos compartilham atividades. Nesse sentido, a variação mais evidente ocorre na categoria das tarefas domésticas. Entretanto, ressalta-se que esse tipo de mensagens deve ir além da exposição de imagens mistas.Fundação Carlos Chagas2018-03-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://publicacoes.fcc.org.br/cp/article/view/4639Cadernos de Pesquisa; Vol. 48 No. 167: jan./mar.2018; 310-329Cadernos de Pesquisa; Vol. 48 Núm. 167: jan./mar.2018; 310-329Cadernos de Pesquisa; Vol. 48 No. 167: jan./mar.2018; 310-329Cadernos de Pesquisa; v. 48 n. 167: jan./mar.2018; 310-3291980-53140100-1574reponame:Cadernos de Pesquisa (Fundação Carlos Chagas. Online)instname:Fundação Carlos Chagas (FCC)instacron:FCCspahttps://publicacoes.fcc.org.br/cp/article/view/4639/pdfCopyright (c) 2018 Cadernos de Pesquisahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAlvariñas-Villaverde, MyriamLópez-Villar, Cristina2022-12-02T13:21:04Zoai:ojs.publicacoes.fcc.org.br:article/4639Revistahttp://publicacoes.fcc.org.br/ojs/index.php/cp/indexhttps://old.scielo.br/oai/scielo-oai.phpcadpesq@fcc.org.br||cadpesq@fcc.org.br1980-53140100-1574opendoar:2022-12-02T13:21:04Cadernos de Pesquisa (Fundação Carlos Chagas. Online) - Fundação Carlos Chagas (FCC)false
dc.title.none.fl_str_mv Representation of boys and girls in images of toys: the beginning of a change?
Representación de niñas y niños en imágenes de juguetes: ¿el comienzo del cambio?
Représentation des garçons et des filles sur les images de jouets: un début de changement?
Representação de meninas e meninos em imagens de brinquedos: o começo da mudança?
title Representation of boys and girls in images of toys: the beginning of a change?
spellingShingle Representation of boys and girls in images of toys: the beginning of a change?
Alvariñas-Villaverde, Myriam
Publicité
Enfance
Stéréotype
Jouets
Publicity
Childhood
Stereotype
Toys
Publicidade
Infância
Estereótipos
Brinquedos
Publicidad
Infancia
Estereotipo
Juguetes
Publicidade
Infância
Estereótipo
Brinquedos
title_short Representation of boys and girls in images of toys: the beginning of a change?
title_full Representation of boys and girls in images of toys: the beginning of a change?
title_fullStr Representation of boys and girls in images of toys: the beginning of a change?
title_full_unstemmed Representation of boys and girls in images of toys: the beginning of a change?
title_sort Representation of boys and girls in images of toys: the beginning of a change?
author Alvariñas-Villaverde, Myriam
author_facet Alvariñas-Villaverde, Myriam
López-Villar, Cristina
author_role author
author2 López-Villar, Cristina
author2_role author
dc.contributor.author.fl_str_mv Alvariñas-Villaverde, Myriam
López-Villar, Cristina
dc.subject.por.fl_str_mv Publicité
Enfance
Stéréotype
Jouets
Publicity
Childhood
Stereotype
Toys
Publicidade
Infância
Estereótipos
Brinquedos
Publicidad
Infancia
Estereotipo
Juguetes
Publicidade
Infância
Estereótipo
Brinquedos
topic Publicité
Enfance
Stéréotype
Jouets
Publicity
Childhood
Stereotype
Toys
Publicidade
Infância
Estereótipos
Brinquedos
Publicidad
Infancia
Estereotipo
Juguetes
Publicidade
Infância
Estereótipo
Brinquedos
description This paper studies the images in children’s toy catalogs, observing the differences in the representation of boys and girls according to the product. The sample includes 2,223 images corresponding to the periods of Christmas in 2012 and 2015. The dissemination of stereotypes is still in force. However, in some categories of toys considered classically as masculine or feminine, interesting changes are observed which show that their representation is no longer so exclusive. There is also an important increase of mixed images, in which girls and boys share activities. In this sense, the most obvious variation is in the category of household chores. However, it should be noted that this type of message should go beyond the exhibition of mixed images.  
publishDate 2018
dc.date.none.fl_str_mv 2018-03-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://publicacoes.fcc.org.br/cp/article/view/4639
url https://publicacoes.fcc.org.br/cp/article/view/4639
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://publicacoes.fcc.org.br/cp/article/view/4639/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2018 Cadernos de Pesquisa
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Cadernos de Pesquisa
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Fundação Carlos Chagas
publisher.none.fl_str_mv Fundação Carlos Chagas
dc.source.none.fl_str_mv Cadernos de Pesquisa; Vol. 48 No. 167: jan./mar.2018; 310-329
Cadernos de Pesquisa; Vol. 48 Núm. 167: jan./mar.2018; 310-329
Cadernos de Pesquisa; Vol. 48 No. 167: jan./mar.2018; 310-329
Cadernos de Pesquisa; v. 48 n. 167: jan./mar.2018; 310-329
1980-5314
0100-1574
reponame:Cadernos de Pesquisa (Fundação Carlos Chagas. Online)
instname:Fundação Carlos Chagas (FCC)
instacron:FCC
instname_str Fundação Carlos Chagas (FCC)
instacron_str FCC
institution FCC
reponame_str Cadernos de Pesquisa (Fundação Carlos Chagas. Online)
collection Cadernos de Pesquisa (Fundação Carlos Chagas. Online)
repository.name.fl_str_mv Cadernos de Pesquisa (Fundação Carlos Chagas. Online) - Fundação Carlos Chagas (FCC)
repository.mail.fl_str_mv cadpesq@fcc.org.br||cadpesq@fcc.org.br
_version_ 1795330315895439360

Registros relacionados