Non-consumer stakeholder engagement: a comparative analysis of Olivetti and Patagonia

• Autor(a) principal: ASSUMMA, Giorgia
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do FECAP
• Texto Completo: http://tede.fecap.br:8080/handle/123456789/1093
• topic: Strategy; Stakeholder; Strategic management; ADMINISTRAÇÃO DE EMPRESAS

This article examines the stakeholder-based approach to strategic management and how these stakeholders collaborate with and influence the corporate and non-corporate environment. Stakeholder theory emphasizes the accountability of organizations to a broader group of stakeholders beyond shareholders, including customers, employees, suppliers, communities, and the environment. By considering the concerns and interests of all stakeholders, companies can create long-term value and sustainability. The article highlights the importance of the relationship between the company and non-consumer stakeholders in achieving objectives that concern the company's external environment. It also discusses the role of corporate social responsibility and business ethics in integrating non-consumer stakeholders into decision-making processes. The Olivetti and Patagonia case studies demonstrate the benefits of actively engaging non-consumer stakeholders, such as improving reputation, trust and value creation. Through the examination of these case studies, the article aims to provide a clear example of two companies that, over the years, have created and maintained an excellent relationship with non-consumer stakeholders, leading companies to achieve results that go beyond profit, such as results that have had a positive environmental and social impact.