The Habitus of an Expanding Network: the characteristics of the São Francisco Valley viticulture arrangement

• Autor(a) principal: Leão, André Luiz Maranhão de Souza
• Data de Publicação: 2013
• Outros Autores: Gaião, Brunno Fernandes da Silva, Souza, Ildembergue Leite de, Mello, Sérgio Carvalho Benício de
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
• Texto Completo: https://rbgn.fecap.br/RBGN/article/view/960
• topic: Viticulture Network. São Francisco Valley. Bourdieu. Habitus.; Red de vino. Valle São Francisc. Bourdieu. Habitus.; Rede vitivinícola. Vale do São Francisco. Bourdieu. Habitus.

Over the last few decades, fine wines have begun to be produced in the São Francisco Valley –  and the activity has established itself and led to a viticulture productive arrangement in the Brazilian semi-arid region. Given the importance of this viticulture network, and as an attempt to better understand it, we took up bourdieusian theory to explain the subjective characteristics that permeate the dynamics of (inter)actions amongst network stakeholders. To  this end, we used Pierre Bourdieu’s habitus theory as a basis. The research corpus was made up of in-depth interviews carried out with representatives from five out of six wineries located in that productive area. Interviews were analyzed through speech analysis based on categories taken from the bourdieusian theory. Our findings indicate four subjective characteristics amongst network stakeholders: the effort towards speech coherence; a “good neighbor” attitude; a belief in the role of the network towards local development; and the perception and repetition of disadvantages and prejudices. Limitations and directions for future research are considered.