Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A.
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | Revista Brasileira de Gestão de Negócios (Online) |
Texto Completo: | https://rbgn.fecap.br/RBGN/article/view/82 |
Resumo: | The organizations interested in new segments of the market can choose strategies of fusion and acquisition. The success of these transactions is normally measured be the expectation of return of the invested capital. This article, however, pondered the results from a manager’s point of view. We understand by result any tangible or intangible effect on the organizational environment and the company’s position facing the market. Thus, we have attempted to answer the following question: did the acquisition of Batavo Frios generate competitive advantage to Perdigão Agroindustrial S.A.? Searching for an answer to the problem, the study has aimed at checking if the process of acquisition has brought competitive advantage while focusing on two phases (i) integration and (ii) acquisition management (assimilation). The case was investigated in 16 branches through interviews (face-to-face and on the telephone), and secondary material. The gathering of data took place in 2006 and 2007. The study was of exploratory nature with a qualitative approach. To the consolidation of data the content analysis technique, especially the theme analysis has proven most appropriate. We can conclude that the acquisition of Batavo Frios has generated relative competitive advantage to Perdigão Agroindustrial S.A.Key-words: Fusions and acquisitions. Competitive Advantage. Resources. |
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Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A.Fusiones y Adquisiciones bajo la Perspectiva de la Ventaja CompetitivaFusões e Aquisições sob a Perspectiva da Vantagem Competitiva: o caso da Perdigão Agroindustrial S.A.Fusions and acquisitions. Competitive Advantage. Resources.Fusiones y Adquisiciones. Ventaja competitiva. Recursos.Fusões e aquisições. Vantagem competitiva. Recursos.The organizations interested in new segments of the market can choose strategies of fusion and acquisition. The success of these transactions is normally measured be the expectation of return of the invested capital. This article, however, pondered the results from a manager’s point of view. We understand by result any tangible or intangible effect on the organizational environment and the company’s position facing the market. Thus, we have attempted to answer the following question: did the acquisition of Batavo Frios generate competitive advantage to Perdigão Agroindustrial S.A.? Searching for an answer to the problem, the study has aimed at checking if the process of acquisition has brought competitive advantage while focusing on two phases (i) integration and (ii) acquisition management (assimilation). The case was investigated in 16 branches through interviews (face-to-face and on the telephone), and secondary material. The gathering of data took place in 2006 and 2007. The study was of exploratory nature with a qualitative approach. To the consolidation of data the content analysis technique, especially the theme analysis has proven most appropriate. We can conclude that the acquisition of Batavo Frios has generated relative competitive advantage to Perdigão Agroindustrial S.A.Key-words: Fusions and acquisitions. Competitive Advantage. Resources.Las organizaciones que tengan interés en nuevos segmentos de mercado, pueden optar por estrategias de fusión y adquisición. El éxito de esas transacciones es normalmente definido por la expectativa de retorno sobre el capital invertido. Este artículo identificó otra forma de medir los resultados de las adquisiciones a partir de la percepción de los administradores. Definiéndose como resultados, cualquier efecto tangible o intangible en el ambiente organizacional y el posicionamiento de la empresa frente al mercado. Se buscó responder la siguiente cuestión orientadora: ¿la transacción de adquisición de la empresa Batavo Frios generó ventajas competitivas para Perdigão Agroindustrial S.A.? Tratando de encontrar una respuesta para el problema el estudio tuvo como objetivo constatar si el proceso trajo ventajas competitivas, separándolo en dos fases: (i) la integración y (ii) el gerenciamiento de la adquisición (asimilación). El caso fue investigado en diecisiete filiales por medio de entrevistas (cara a cara o por teléfono) y material secundario. La colecta de datos se dio en 2006 y 2007. El estudio fue de carácter exploratorio, con abordaje cualitativo. Para la consolidación de los datos la técnica de análisis de contenido específicamente el análisis temático (BARDIN, 1977) se mostró más apropiado. Puede concluirse que la operación de adquisición de Batavo Frios, generó ventajas competitivas relativas para Perdigão Agroindustrial S.A. Palabras-clave: Fusiones y Adquisiciones. Ventaja competitiva. Recursos.As organizações tendo interesse em novos segmentos de mercado podem optar por estratégias de fusão e aquisição. O sucesso dessas transações é, normalmente, definido pela expectativa do retorno sobre o capital investido. Este artigo, de outra forma, identificou os resultados da aquisição a partir da percepção dos gestores. Entendendo-se por resultado, qualquer efeito tangível ou intangível no ambiente organizacional e no posicionamento da empresa frente ao mercado. Assim, buscou-se responder a seguinte questão orientadora: a transação de aquisição da Batavo Frios gerou vantagem competitiva para a Perdigão Agroindustrial S.A.? Buscando uma resposta para o problema o estudo objetivou constatar se o processo de aquisição trouxe vantagem competitiva, focando duas fases: (i) a integração, e (ii) o gerenciamento da aquisição (assimilação). O caso foi investigado em dezesseis filiais por meio de entrevistas (face a face e por telefone), e material secundário. A coleta de dados deu-se em 2006 e 2007. O estudo foi de caráter exploratório, com abordagem qualitativa. Para a consolidação dos dados a técnica de análise de conteúdo especificamente a análise temática (BARDIN, 1977), mostrou-se mais apropriada. Pode-se concluir que a operação de aquisição da Batavo Frios gerou vantagem competitiva relativa para a Perdigão Agroindustrial S.ª Palavras-chave: Fusões e aquisições. Vantagem competitiva. Recursos.FECAP2007-09-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/8210.7819/rbgn.v9i24.82Review of Business Management; Vol. 9 No. 24 (2007); 91-108RBGN Revista Brasileira de Gestão de Negócios; Vol. 9 Núm. 24 (2007); 91-108RBGN - Revista Brasileira de Gestão de Negócios; v. 9 n. 24 (2007); 91-1081983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/82/77https://rbgn.fecap.br/RBGN/article/view/82/213https://rbgn.fecap.br/RBGN/article/view/82/214Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessOliveira, Oderlene Vieira deForte, Sérgio Henrique Arruda CavalcanteAragão, Lindenberg Araújo2008-05-09T16:54:41Zoai:ojs.emnuvens.com.br:article/82Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-05-09T16:54:41Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false |
dc.title.none.fl_str_mv |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. Fusiones y Adquisiciones bajo la Perspectiva de la Ventaja Competitiva Fusões e Aquisições sob a Perspectiva da Vantagem Competitiva: o caso da Perdigão Agroindustrial S.A. |
title |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. |
spellingShingle |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. Oliveira, Oderlene Vieira de Fusions and acquisitions. Competitive Advantage. Resources. Fusiones y Adquisiciones. Ventaja competitiva. Recursos. Fusões e aquisições. Vantagem competitiva. Recursos. |
title_short |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. |
title_full |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. |
title_fullStr |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. |
title_full_unstemmed |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. |
title_sort |
Mergers and Acquisitions from the Perspective of Competitive Advantage: the Perdigão Agroindustrial S.A. |
author |
Oliveira, Oderlene Vieira de |
author_facet |
Oliveira, Oderlene Vieira de Forte, Sérgio Henrique Arruda Cavalcante Aragão, Lindenberg Araújo |
author_role |
author |
author2 |
Forte, Sérgio Henrique Arruda Cavalcante Aragão, Lindenberg Araújo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Oliveira, Oderlene Vieira de Forte, Sérgio Henrique Arruda Cavalcante Aragão, Lindenberg Araújo |
dc.subject.por.fl_str_mv |
Fusions and acquisitions. Competitive Advantage. Resources. Fusiones y Adquisiciones. Ventaja competitiva. Recursos. Fusões e aquisições. Vantagem competitiva. Recursos. |
topic |
Fusions and acquisitions. Competitive Advantage. Resources. Fusiones y Adquisiciones. Ventaja competitiva. Recursos. Fusões e aquisições. Vantagem competitiva. Recursos. |
description |
The organizations interested in new segments of the market can choose strategies of fusion and acquisition. The success of these transactions is normally measured be the expectation of return of the invested capital. This article, however, pondered the results from a manager’s point of view. We understand by result any tangible or intangible effect on the organizational environment and the company’s position facing the market. Thus, we have attempted to answer the following question: did the acquisition of Batavo Frios generate competitive advantage to Perdigão Agroindustrial S.A.? Searching for an answer to the problem, the study has aimed at checking if the process of acquisition has brought competitive advantage while focusing on two phases (i) integration and (ii) acquisition management (assimilation). The case was investigated in 16 branches through interviews (face-to-face and on the telephone), and secondary material. The gathering of data took place in 2006 and 2007. The study was of exploratory nature with a qualitative approach. To the consolidation of data the content analysis technique, especially the theme analysis has proven most appropriate. We can conclude that the acquisition of Batavo Frios has generated relative competitive advantage to Perdigão Agroindustrial S.A.Key-words: Fusions and acquisitions. Competitive Advantage. Resources. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-09-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/82 10.7819/rbgn.v9i24.82 |
url |
https://rbgn.fecap.br/RBGN/article/view/82 |
identifier_str_mv |
10.7819/rbgn.v9i24.82 |
dc.language.iso.fl_str_mv |
por eng spa |
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por eng spa |
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https://rbgn.fecap.br/RBGN/article/view/82/77 https://rbgn.fecap.br/RBGN/article/view/82/213 https://rbgn.fecap.br/RBGN/article/view/82/214 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Review of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Review of Business Management |
eu_rights_str_mv |
openAccess |
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application/pdf application/pdf application/pdf |
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FECAP |
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FECAP |
dc.source.none.fl_str_mv |
Review of Business Management; Vol. 9 No. 24 (2007); 91-108 RBGN Revista Brasileira de Gestão de Negócios; Vol. 9 Núm. 24 (2007); 91-108 RBGN - Revista Brasileira de Gestão de Negócios; v. 9 n. 24 (2007); 91-108 1983-0807 1806-4892 reponame:Revista Brasileira de Gestão de Negócios (Online) instname:Fundação Escola de Comércio Álvares Penteado (FECAP) instacron:FECAP |
instname_str |
Fundação Escola de Comércio Álvares Penteado (FECAP) |
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FECAP |
institution |
FECAP |
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Revista Brasileira de Gestão de Negócios (Online) |
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Revista Brasileira de Gestão de Negócios (Online) |
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Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP) |
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||jmauricio@fecap.br |
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