We Sold a Million Units -- The Role of Advertising Past-Sales

Detalhes bibliográficos
Autor(a) principal: Monteiro, Paulo Klinger
Data de Publicação: 2003
Outros Autores: Moraga-González, José Luis
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Revista Brasileira de Economia (Online)
Texto Completo: https://periodicos.fgv.br/rbe/article/view/844
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spelling We Sold a Million Units -- The Role of Advertising Past-SalesEGV EPGE2003-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArticlesArtigosapplication/pdfapplication/pdfhttps://periodicos.fgv.br/rbe/article/view/844Revista Brasileira de Economia; Vol. 57 No. 2 (2003); 401-419Revista Brasileira de Economia; v. 57 n. 2 (2003); 401-4191806-91340034-7140reponame:Revista Brasileira de Economia (Online)instname:Fundação Getulio Vargas (FGV)instacron:FGVengporhttps://periodicos.fgv.br/rbe/article/view/844/132https://periodicos.fgv.br/rbe/article/view/844/595Monteiro, Paulo KlingerMoraga-González, José Luisinfo:eu-repo/semantics/openAccess2009-01-09T18:54:34Zoai:ojs.periodicos.fgv.br:article/844Revistahttps://periodicos.fgv.br/rbe/https://periodicos.fgv.br/rbe/oai||rbe@fgv.br1806-91340034-7140opendoar:2024-03-06T13:02:51.422035Revista Brasileira de Economia (Online) - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv We Sold a Million Units -- The Role of Advertising Past-Sales
title We Sold a Million Units -- The Role of Advertising Past-Sales
spellingShingle We Sold a Million Units -- The Role of Advertising Past-Sales
Monteiro, Paulo Klinger
title_short We Sold a Million Units -- The Role of Advertising Past-Sales
title_full We Sold a Million Units -- The Role of Advertising Past-Sales
title_fullStr We Sold a Million Units -- The Role of Advertising Past-Sales
title_full_unstemmed We Sold a Million Units -- The Role of Advertising Past-Sales
title_sort We Sold a Million Units -- The Role of Advertising Past-Sales
author Monteiro, Paulo Klinger
author_facet Monteiro, Paulo Klinger
Moraga-González, José Luis
author_role author
author2 Moraga-González, José Luis
author2_role author
dc.contributor.author.fl_str_mv Monteiro, Paulo Klinger
Moraga-González, José Luis
publishDate 2003
dc.date.none.fl_str_mv 2003-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Artigos
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dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/rbe/article/view/844
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dc.language.iso.fl_str_mv eng
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dc.relation.none.fl_str_mv https://periodicos.fgv.br/rbe/article/view/844/132
https://periodicos.fgv.br/rbe/article/view/844/595
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dc.format.none.fl_str_mv application/pdf
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dc.publisher.none.fl_str_mv EGV EPGE
publisher.none.fl_str_mv EGV EPGE
dc.source.none.fl_str_mv Revista Brasileira de Economia; Vol. 57 No. 2 (2003); 401-419
Revista Brasileira de Economia; v. 57 n. 2 (2003); 401-419
1806-9134
0034-7140
reponame:Revista Brasileira de Economia (Online)
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Revista Brasileira de Economia (Online)
collection Revista Brasileira de Economia (Online)
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