Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/10780 |
Resumo: | Innovation and sustainability within their continuous efforts develop a bilateral relationship in which sustainability depends on innovation and sustainability is also an 'engine' of innovation. The development of new products (New Product Development - NPD) is recognized as one of the main types of innovation, and despite the extensive literature, it still presents challenges for businesses by introducing discontinuity in its operations, requiring greater understanding of how the company reconfigures itself facing strategic change. This study aims to describe how the principles of sustainability are incorporated into the NPD, as a process and as an organizational capacity, through the perspective of resources. A single and exemplary case study of a brazilian company in the cosmetics industry explores this company’s NPD and its changes towards the strategic direction for sustainability. In the case analyzed it is shown how sustainability principles were incorporated into NPD through the perspective of resources, skills and operational capabilities, establishing the relationship between innovation and sustainability. The strategy of sustainability depended on the ability and the process of NPD to be incorporated into the company's operations. Moreover, it shows the specificity of the company Natura, by observing that its culture and vision were clearly related to the principles of sustainability, even before the company itself explicitly adopted this strategic direction. This study aims to contribute to a field not yet explored in the analysis of innovation and sustainability jointly and at the levels of operations and business. It is expected that the six theoretical proposals made in this study will provide opportunities for further studies. |
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Horta, Luciana Harumi Hashiba MaestrelliEscolas::EAESPVasconcellos, Marcos Augusto deCarvalho, André Pereira deSantiago, Leonardo PereiraAlves Filho, Alceu GomesPaiva, Ely Laureano2013-04-24T18:25:38Z2013-04-24T18:25:38Z2013-03-19HASHIBA, Luciana. Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2013.http://hdl.handle.net/10438/10780Innovation and sustainability within their continuous efforts develop a bilateral relationship in which sustainability depends on innovation and sustainability is also an 'engine' of innovation. The development of new products (New Product Development - NPD) is recognized as one of the main types of innovation, and despite the extensive literature, it still presents challenges for businesses by introducing discontinuity in its operations, requiring greater understanding of how the company reconfigures itself facing strategic change. This study aims to describe how the principles of sustainability are incorporated into the NPD, as a process and as an organizational capacity, through the perspective of resources. A single and exemplary case study of a brazilian company in the cosmetics industry explores this company’s NPD and its changes towards the strategic direction for sustainability. In the case analyzed it is shown how sustainability principles were incorporated into NPD through the perspective of resources, skills and operational capabilities, establishing the relationship between innovation and sustainability. The strategy of sustainability depended on the ability and the process of NPD to be incorporated into the company's operations. Moreover, it shows the specificity of the company Natura, by observing that its culture and vision were clearly related to the principles of sustainability, even before the company itself explicitly adopted this strategic direction. This study aims to contribute to a field not yet explored in the analysis of innovation and sustainability jointly and at the levels of operations and business. It is expected that the six theoretical proposals made in this study will provide opportunities for further studies.A inovação e a sustentabilidade em seus esforços contínuos desenvolvem uma relação bilateral, na qual a sustentabilidade depende da inovação e a sustentabilidade também é um “motor” de inovação. O desenvolvimento de novos produtos (New Product Development - NPD) é reconhecido como um dos principais tipos de inovação, e apesar da extensa literatura, ainda apresenta desafios para as empresas por introduzir descontinuidade nas suas operações, requerendo maior entendimento de como a empresa se reconfigura frente a mudanças estratégicas. Este estudo tem como objetivo descrever como os princípios de sustentabilidade são incorporados ao NPD, como processo e capacidade organizacional, pela ótica de recursos. Um estudo de caso único e exemplar de uma empresa brasileira do setor de cosméticos explora o NPD desta empresa e suas mudanças perante a orientação estratégica para a sustentabilidade. No caso analisado é mostrado como os princípios de sustentabilidade foram incorporados ao NPD pela ótica de recursos, competências e capacidades operacionais, estabelecendo a relação entre inovação e sustentabilidade. A estratégia relacionada à sustentabilidade dependeu do processo e da capacidade de NPD para ser incorporada às operações da empresa. Além disto, ele mostra a especificidade da empresa Natura, ao se observar que sua cultura e sua visão já traziam claros elementos relacionados às perspectivas da sustentabilidade, mesmo antes da própria empresa adotar este direcionamento estratégico explicitamente. Este estudo visa contribuir com um campo ainda pouco explorado de análise de inovação e sustentabilidade de forma conjunta e nos níveis das operações e do negócio. Espera-se que as seis proposições teóricas feitas proporcionem oportunidades para novos estudos.porNew product developmentSustainabilityInnovationBiodiversity performanceInovaçãoSustentabilidadeDesenvolvimento de novos produtosNaturaBiodiversidadeDesempenhoAdministração de empresasProdutos novosCosméticos - Indústria - BrasilNatura (Firma)Diversidade biológicaDesempenhoDesenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALTese Final LH.pdfTese Final LH.pdfTese versão finalapplication/pdf8363727https://repositorio.fgv.br/bitstreams/a10d16b9-9ab1-49c6-a6a7-74c079634ed8/download39d141cb52ff42664889b08e2d4e4844MD51LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.por.fl_str_mv |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos |
title |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos |
spellingShingle |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos Horta, Luciana Harumi Hashiba Maestrelli New product development Sustainability Innovation Biodiversity performance Inovação Sustentabilidade Desenvolvimento de novos produtos Natura Biodiversidade Desempenho Administração de empresas Produtos novos Cosméticos - Indústria - Brasil Natura (Firma) Diversidade biológica Desempenho |
title_short |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos |
title_full |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos |
title_fullStr |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos |
title_full_unstemmed |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos |
title_sort |
Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos |
author |
Horta, Luciana Harumi Hashiba Maestrelli |
author_facet |
Horta, Luciana Harumi Hashiba Maestrelli |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Vasconcellos, Marcos Augusto de Carvalho, André Pereira de Santiago, Leonardo Pereira Alves Filho, Alceu Gomes |
dc.contributor.author.fl_str_mv |
Horta, Luciana Harumi Hashiba Maestrelli |
dc.contributor.advisor1.fl_str_mv |
Paiva, Ely Laureano |
contributor_str_mv |
Paiva, Ely Laureano |
dc.subject.eng.fl_str_mv |
New product development Sustainability |
topic |
New product development Sustainability Innovation Biodiversity performance Inovação Sustentabilidade Desenvolvimento de novos produtos Natura Biodiversidade Desempenho Administração de empresas Produtos novos Cosméticos - Indústria - Brasil Natura (Firma) Diversidade biológica Desempenho |
dc.subject.por.fl_str_mv |
Innovation Biodiversity performance Inovação Sustentabilidade Desenvolvimento de novos produtos Natura Biodiversidade Desempenho |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Produtos novos Cosméticos - Indústria - Brasil Natura (Firma) Diversidade biológica Desempenho |
description |
Innovation and sustainability within their continuous efforts develop a bilateral relationship in which sustainability depends on innovation and sustainability is also an 'engine' of innovation. The development of new products (New Product Development - NPD) is recognized as one of the main types of innovation, and despite the extensive literature, it still presents challenges for businesses by introducing discontinuity in its operations, requiring greater understanding of how the company reconfigures itself facing strategic change. This study aims to describe how the principles of sustainability are incorporated into the NPD, as a process and as an organizational capacity, through the perspective of resources. A single and exemplary case study of a brazilian company in the cosmetics industry explores this company’s NPD and its changes towards the strategic direction for sustainability. In the case analyzed it is shown how sustainability principles were incorporated into NPD through the perspective of resources, skills and operational capabilities, establishing the relationship between innovation and sustainability. The strategy of sustainability depended on the ability and the process of NPD to be incorporated into the company's operations. Moreover, it shows the specificity of the company Natura, by observing that its culture and vision were clearly related to the principles of sustainability, even before the company itself explicitly adopted this strategic direction. This study aims to contribute to a field not yet explored in the analysis of innovation and sustainability jointly and at the levels of operations and business. It is expected that the six theoretical proposals made in this study will provide opportunities for further studies. |
publishDate |
2013 |
dc.date.accessioned.fl_str_mv |
2013-04-24T18:25:38Z |
dc.date.available.fl_str_mv |
2013-04-24T18:25:38Z |
dc.date.issued.fl_str_mv |
2013-03-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
HASHIBA, Luciana. Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2013. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/10780 |
identifier_str_mv |
HASHIBA, Luciana. Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2013. |
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http://hdl.handle.net/10438/10780 |
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