The stakeholders‟ involvement in the process of building and maintaining a destination brand
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/6636 |
Resumo: | A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have increased the competition between the destinations and the destinations have become more substitutable. It has been agreed that destinations can be branded as well as products and to be competitive it is getting common to brand destinations. Destination Marketing Organizations (DMOs) are responsible for the marketing of an identifiable destination. The purpose of this study is to present an exploratory study of how a destination marketing organization creates and builds a strong destination brand and how the stakeholders have been involved in the process. The study is done with a qualitative case study approach. The case study was chosen as the research method to make a detailed and intensive analysis of the research objective, in this case the destination brand of Brazil and its stakeholders. |
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Antonsen, Inger Marie NyvollEscolas::EBAPEOliveira, Fátima Bayma deStilpen, Paulo CesarZouain, Deborah Moraes2010-05-27T17:02:09Z2010-05-27T17:02:09Z2010-02-09ANTONSEN, Inger Marie Nyvoll. The stakeholders‟ involvement in the process of building and maintaining a destination brand. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2010.http://hdl.handle.net/10438/6636A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have increased the competition between the destinations and the destinations have become more substitutable. It has been agreed that destinations can be branded as well as products and to be competitive it is getting common to brand destinations. Destination Marketing Organizations (DMOs) are responsible for the marketing of an identifiable destination. The purpose of this study is to present an exploratory study of how a destination marketing organization creates and builds a strong destination brand and how the stakeholders have been involved in the process. The study is done with a qualitative case study approach. The case study was chosen as the research method to make a detailed and intensive analysis of the research objective, in this case the destination brand of Brazil and its stakeholders.porTourismDestination marketingDestination brandingDestination marketing organizationsStakeholder managementAdministração de empresasTurismoMarketing de destinosMarketing de serviços (Turismo)Turismo - PlanejamentoThe stakeholders‟ involvement in the process of building and maintaining a destination brandinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALInger Marie Nyvoll Antonsen.pdfInger Marie Nyvoll Antonsen.pdfPDFapplication/pdf1432222https://repositorio.fgv.br/bitstreams/b566cbae-4d46-457b-be06-9dd7cabcf49f/downloadeced5b393c7c1c2836cb62923738b5c6MD51LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.por.fl_str_mv |
The stakeholders‟ involvement in the process of building and maintaining a destination brand |
title |
The stakeholders‟ involvement in the process of building and maintaining a destination brand |
spellingShingle |
The stakeholders‟ involvement in the process of building and maintaining a destination brand Antonsen, Inger Marie Nyvoll Tourism Destination marketing Destination branding Destination marketing organizations Stakeholder management Administração de empresas Turismo Marketing de destinos Marketing de serviços (Turismo) Turismo - Planejamento |
title_short |
The stakeholders‟ involvement in the process of building and maintaining a destination brand |
title_full |
The stakeholders‟ involvement in the process of building and maintaining a destination brand |
title_fullStr |
The stakeholders‟ involvement in the process of building and maintaining a destination brand |
title_full_unstemmed |
The stakeholders‟ involvement in the process of building and maintaining a destination brand |
title_sort |
The stakeholders‟ involvement in the process of building and maintaining a destination brand |
author |
Antonsen, Inger Marie Nyvoll |
author_facet |
Antonsen, Inger Marie Nyvoll |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Oliveira, Fátima Bayma de Stilpen, Paulo Cesar |
dc.contributor.author.fl_str_mv |
Antonsen, Inger Marie Nyvoll |
dc.contributor.advisor1.fl_str_mv |
Zouain, Deborah Moraes |
contributor_str_mv |
Zouain, Deborah Moraes |
dc.subject.eng.fl_str_mv |
Tourism Destination marketing Destination branding Destination marketing organizations Stakeholder management |
topic |
Tourism Destination marketing Destination branding Destination marketing organizations Stakeholder management Administração de empresas Turismo Marketing de destinos Marketing de serviços (Turismo) Turismo - Planejamento |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Turismo Marketing de destinos Marketing de serviços (Turismo) Turismo - Planejamento |
description |
A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have increased the competition between the destinations and the destinations have become more substitutable. It has been agreed that destinations can be branded as well as products and to be competitive it is getting common to brand destinations. Destination Marketing Organizations (DMOs) are responsible for the marketing of an identifiable destination. The purpose of this study is to present an exploratory study of how a destination marketing organization creates and builds a strong destination brand and how the stakeholders have been involved in the process. The study is done with a qualitative case study approach. The case study was chosen as the research method to make a detailed and intensive analysis of the research objective, in this case the destination brand of Brazil and its stakeholders. |
publishDate |
2010 |
dc.date.accessioned.fl_str_mv |
2010-05-27T17:02:09Z |
dc.date.available.fl_str_mv |
2010-05-27T17:02:09Z |
dc.date.issued.fl_str_mv |
2010-02-09 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
ANTONSEN, Inger Marie Nyvoll. The stakeholders‟ involvement in the process of building and maintaining a destination brand. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2010. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/6636 |
identifier_str_mv |
ANTONSEN, Inger Marie Nyvoll. The stakeholders‟ involvement in the process of building and maintaining a destination brand. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2010. |
url |
http://hdl.handle.net/10438/6636 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
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