International market selection for emerging markets: evidence from the Italian wine SMEs
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | https://hdl.handle.net/10438/29996 |
Resumo: | In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and the criteria used when selecting among Emerging Markets. In particular, the Italian wine industry is addressed with regards to the factors that lead Italian wine companies to target a specific country among the all the emerging economies. The existing literature on International Market Selection and emerging markets is reviewed in order to identify the most relevant criteria for Italian wine companies, classifying them in two main categories. The criteria are primarily tested on the 26 MSCI Emerging Markets hence, in order to validate their adequacy, in-depth semi structured interviews with Italian wine companies’ representatives are carried out. As a result, the study confirms the appropriateness of the distinction of companies in two different profiles - high volume, low-end wine producers vs. small volume high-end wine firms – and demonstrates the variation of the factors according to the size of the firm and to the average bottle price. Most of the identified criteria are considered important by the interviewed professionals, with different metrics taken into consideration depending on the company’s profile and some unexpected considerations are collected regarding the expansion towards Emerging Markets. Drawing on these findings, the outcomes of this study can prove insightful for small-scale firms, professionals, or marketers in the wine sector pursuing international expansion. As this research is based upon empirical experience and behavior of Italian wine companies, similar firms can compare their current decision- making process with these findings. |
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Negrini, VirginiaEscolas::EAESPCalixto, Cyntia VilasboasVasconcellos, Sílvio Luís deCasarões, Guilherme Stolle Paixão e2021-01-08T22:24:22Z2021-01-08T22:24:22Z2020-11-25https://hdl.handle.net/10438/29996In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and the criteria used when selecting among Emerging Markets. In particular, the Italian wine industry is addressed with regards to the factors that lead Italian wine companies to target a specific country among the all the emerging economies. The existing literature on International Market Selection and emerging markets is reviewed in order to identify the most relevant criteria for Italian wine companies, classifying them in two main categories. The criteria are primarily tested on the 26 MSCI Emerging Markets hence, in order to validate their adequacy, in-depth semi structured interviews with Italian wine companies’ representatives are carried out. As a result, the study confirms the appropriateness of the distinction of companies in two different profiles - high volume, low-end wine producers vs. small volume high-end wine firms – and demonstrates the variation of the factors according to the size of the firm and to the average bottle price. Most of the identified criteria are considered important by the interviewed professionals, with different metrics taken into consideration depending on the company’s profile and some unexpected considerations are collected regarding the expansion towards Emerging Markets. Drawing on these findings, the outcomes of this study can prove insightful for small-scale firms, professionals, or marketers in the wine sector pursuing international expansion. As this research is based upon empirical experience and behavior of Italian wine companies, similar firms can compare their current decision- making process with these findings.No contexto de um papel cada vez mais crítico dos Mercados Emergentes na economia globalizada de hoje e nos fluxos de comércio internacional, este estudo contribui para a pesquisa sobre o tema da Seleção de Mercados Internacionais (IMS) e os critérios usados na seleção entre os Mercados Emergentes. Em particular, a indústria vinícola italiana é analisada em relação aos fatores que levam as empresas vinícolas italianas a escolher um país específico entre todas as economias emergentes. A literatura existente sobre Seleção de Mercados Internacionais e Mercados Emergentes é revisada a fim de identificar os critérios mais relevantes para as empresas vinícolas italianas, classificando-as em duas categorias principais. Os critérios são testados principalmente nos 26 MSCI Emerging Markets, portanto, a fim de validar sua adequação, são realizadas entrevistas semi-estruturadas em profundidade com os representantes das empresas vinícolas italianas. Como resultado, o estudo confirma a adequação da distinção das empresas em dois perfis diferentes - produtores de vinho de alto volume, de baixa gama versus pequenas empresas de vinho de alta gama - e demonstra a variação dos fatores de acordo com o tamanho da empresa e com o preço médio da garrafa. A maioria dos critérios identificados é considerada importante pelos profissionais entrevistados, com diferentes métricas levadas em consideração dependendo do perfil da empresa e algumas considerações inesperadas são coletadas em relação à expansão para mercados emergentes. Com base nestas constatações, os resultados deste estudo podem se mostrar úteis para empresas, profissionais ou comerciantes de pequena escala do setor de vinhos que perseguem a expansão internacional. Como esta pesquisa é baseada na experiência empírica e no comportamento das empresas vinícolas italianas, empresas similares podem comparar seu atual processo de tomada de decisão com estas descobertas.engItalian wine companiesInternationalization processInternational Market SelectionSeleção do mercado internacionalEmpresas vinícolas italianasProcesso de internacionalizaçãoAdministração de empresasEmpresas multinacionaisMercado emergenteIndústria vinícola - ItáliaInternational market selection for emerging markets: evidence from the Italian wine SMEsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas 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 |
dc.title.eng.fl_str_mv |
International market selection for emerging markets: evidence from the Italian wine SMEs |
title |
International market selection for emerging markets: evidence from the Italian wine SMEs |
spellingShingle |
International market selection for emerging markets: evidence from the Italian wine SMEs Negrini, Virginia Italian wine companies Internationalization process International Market Selection Seleção do mercado internacional Empresas vinícolas italianas Processo de internacionalização Administração de empresas Empresas multinacionais Mercado emergente Indústria vinícola - Itália |
title_short |
International market selection for emerging markets: evidence from the Italian wine SMEs |
title_full |
International market selection for emerging markets: evidence from the Italian wine SMEs |
title_fullStr |
International market selection for emerging markets: evidence from the Italian wine SMEs |
title_full_unstemmed |
International market selection for emerging markets: evidence from the Italian wine SMEs |
title_sort |
International market selection for emerging markets: evidence from the Italian wine SMEs |
author |
Negrini, Virginia |
author_facet |
Negrini, Virginia |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Calixto, Cyntia Vilasboas Vasconcellos, Sílvio Luís de |
dc.contributor.author.fl_str_mv |
Negrini, Virginia |
dc.contributor.advisor1.fl_str_mv |
Casarões, Guilherme Stolle Paixão e |
contributor_str_mv |
Casarões, Guilherme Stolle Paixão e |
dc.subject.eng.fl_str_mv |
Italian wine companies Internationalization process International Market Selection |
topic |
Italian wine companies Internationalization process International Market Selection Seleção do mercado internacional Empresas vinícolas italianas Processo de internacionalização Administração de empresas Empresas multinacionais Mercado emergente Indústria vinícola - Itália |
dc.subject.por.fl_str_mv |
Seleção do mercado internacional Empresas vinícolas italianas Processo de internacionalização |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Empresas multinacionais Mercado emergente Indústria vinícola - Itália |
description |
In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and the criteria used when selecting among Emerging Markets. In particular, the Italian wine industry is addressed with regards to the factors that lead Italian wine companies to target a specific country among the all the emerging economies. The existing literature on International Market Selection and emerging markets is reviewed in order to identify the most relevant criteria for Italian wine companies, classifying them in two main categories. The criteria are primarily tested on the 26 MSCI Emerging Markets hence, in order to validate their adequacy, in-depth semi structured interviews with Italian wine companies’ representatives are carried out. As a result, the study confirms the appropriateness of the distinction of companies in two different profiles - high volume, low-end wine producers vs. small volume high-end wine firms – and demonstrates the variation of the factors according to the size of the firm and to the average bottle price. Most of the identified criteria are considered important by the interviewed professionals, with different metrics taken into consideration depending on the company’s profile and some unexpected considerations are collected regarding the expansion towards Emerging Markets. Drawing on these findings, the outcomes of this study can prove insightful for small-scale firms, professionals, or marketers in the wine sector pursuing international expansion. As this research is based upon empirical experience and behavior of Italian wine companies, similar firms can compare their current decision- making process with these findings. |
publishDate |
2020 |
dc.date.issued.fl_str_mv |
2020-11-25 |
dc.date.accessioned.fl_str_mv |
2021-01-08T22:24:22Z |
dc.date.available.fl_str_mv |
2021-01-08T22:24:22Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10438/29996 |
url |
https://hdl.handle.net/10438/29996 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/89bb9faf-c5e7-4aab-ad44-455ee0b55c65/download https://repositorio.fgv.br/bitstreams/37ff7cf3-bd47-4f99-bd2e-d043a944b3f8/download https://repositorio.fgv.br/bitstreams/621900be-43ba-45bf-aa61-3bebc7db124a/download https://repositorio.fgv.br/bitstreams/e22f9c1a-6347-4c27-b651-16782f784b87/download |
bitstream.checksum.fl_str_mv |
f630a27e7482fa8fafb968476818b09b da48d314d21683283221fc49038ff86b ac625012cee9305059e0b777c43654f8 dfb340242cced38a6cca06c627998fa1 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810023877398495232 |