Conceito de identidade: contextos, traços e pertinências na vida organizacional
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/8194 |
Resumo: | The goal of this paper is to discuss the several notions of “organizational identity” by means of revising the recent literature, and thus outlining the history of the concept of identity in Psychology, Sociology and Organizational Studies. More specifically, we have analyzed how the concept of identity changed from modernity to post-modernity, and how the changes during this period of time affected the corporate world. For exploratory and illustrative purposes, we have carried out a qualitative research with employees of a major Brazilian organization in the financial industry, chosen due to the fact that it has just been through a merger with another organization of the segment. The research seeks to assess how the employees of two areas responsible for disseminating values perceive the organization‟s identity, and to verify if this perception can be read and interpreted by means of the concepts previously outlined. The research provided positive results revealing organizational identity concepts that are linked to the post-modern theories, which envision identity as a dynamic, fluid or liquid phenomenon. |
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Lorda, Natalia JaureguiEscolas::EAESPFreitas, Maria Ester de2011-05-25T17:22:41Z2011-05-25T17:22:41Z2011-02-25LORDA, Natalia Jauregui. Conceito de identidade: contextos, traços e pertinências na vida organizacional. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2011.http://hdl.handle.net/10438/8194The goal of this paper is to discuss the several notions of “organizational identity” by means of revising the recent literature, and thus outlining the history of the concept of identity in Psychology, Sociology and Organizational Studies. More specifically, we have analyzed how the concept of identity changed from modernity to post-modernity, and how the changes during this period of time affected the corporate world. For exploratory and illustrative purposes, we have carried out a qualitative research with employees of a major Brazilian organization in the financial industry, chosen due to the fact that it has just been through a merger with another organization of the segment. The research seeks to assess how the employees of two areas responsible for disseminating values perceive the organization‟s identity, and to verify if this perception can be read and interpreted by means of the concepts previously outlined. The research provided positive results revealing organizational identity concepts that are linked to the post-modern theories, which envision identity as a dynamic, fluid or liquid phenomenon.O objetivo deste trabalho é o de discutir os diversos conceitos de “identidade organizacional” através de um inventário da literatura recente, com base no qual traçamos um panorama histórico do conceito de identidade na Psicologia, na Sociologia e nos Estudos Organizacionais. Analisamos, em particular, como o conceito de identidade se modificou no trânsito da modernidade para a pós-modernidade e a maneira como as transformações desse período impactaram o mundo corporativo. Realizamos uma pesquisa qualitativa de caráter exploratório e ilustrativo com colaboradores de uma grande organização brasileira do setor financeiro, escolhida em virtude de a mesma estar finalizando um processo de fusão com outra instituição do setor. O propósito da pesquisa foi o de avaliar como os colaboradores de duas áreas responsáveis pela disseminação de valores percebem a identidade da organização e verificar se essa percepção pode ser lida e interpretada através dos conceitos inventariados. O resultado da pesquisa foi positivo e encontramos conceitos de identidade organizacional vinculados às teorias pós-modernas, nas quais a identidade é um fenômeno dinâmico, fluído e líquido.porIdentidade fluidaPós-modernidadePercepção organizacionalAdministração de empresasComportamento organizacional - Estudo de casosPercepçãoIdentidade (Psicologia)Psicologia organizacionalConceito de identidade: contextos, traços e pertinências na vida organizacionalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINAL61090100053.pdf61090100053.pdfapplication/pdf1025434https://repositorio.fgv.br/bitstreams/814bcb6b-1eca-49d9-8378-7af201268d73/download7331f657ca3cdff00d7c453fca360672MD51LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Conceito de identidade: contextos, traços e pertinências na vida organizacional |
title |
Conceito de identidade: contextos, traços e pertinências na vida organizacional |
spellingShingle |
Conceito de identidade: contextos, traços e pertinências na vida organizacional Lorda, Natalia Jauregui Identidade fluida Pós-modernidade Percepção organizacional Administração de empresas Comportamento organizacional - Estudo de casos Percepção Identidade (Psicologia) Psicologia organizacional |
title_short |
Conceito de identidade: contextos, traços e pertinências na vida organizacional |
title_full |
Conceito de identidade: contextos, traços e pertinências na vida organizacional |
title_fullStr |
Conceito de identidade: contextos, traços e pertinências na vida organizacional |
title_full_unstemmed |
Conceito de identidade: contextos, traços e pertinências na vida organizacional |
title_sort |
Conceito de identidade: contextos, traços e pertinências na vida organizacional |
author |
Lorda, Natalia Jauregui |
author_facet |
Lorda, Natalia Jauregui |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.author.fl_str_mv |
Lorda, Natalia Jauregui |
dc.contributor.advisor1.fl_str_mv |
Freitas, Maria Ester de |
contributor_str_mv |
Freitas, Maria Ester de |
dc.subject.por.fl_str_mv |
Identidade fluida Pós-modernidade Percepção organizacional |
topic |
Identidade fluida Pós-modernidade Percepção organizacional Administração de empresas Comportamento organizacional - Estudo de casos Percepção Identidade (Psicologia) Psicologia organizacional |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Comportamento organizacional - Estudo de casos Percepção Identidade (Psicologia) Psicologia organizacional |
description |
The goal of this paper is to discuss the several notions of “organizational identity” by means of revising the recent literature, and thus outlining the history of the concept of identity in Psychology, Sociology and Organizational Studies. More specifically, we have analyzed how the concept of identity changed from modernity to post-modernity, and how the changes during this period of time affected the corporate world. For exploratory and illustrative purposes, we have carried out a qualitative research with employees of a major Brazilian organization in the financial industry, chosen due to the fact that it has just been through a merger with another organization of the segment. The research seeks to assess how the employees of two areas responsible for disseminating values perceive the organization‟s identity, and to verify if this perception can be read and interpreted by means of the concepts previously outlined. The research provided positive results revealing organizational identity concepts that are linked to the post-modern theories, which envision identity as a dynamic, fluid or liquid phenomenon. |
publishDate |
2011 |
dc.date.accessioned.fl_str_mv |
2011-05-25T17:22:41Z |
dc.date.available.fl_str_mv |
2011-05-25T17:22:41Z |
dc.date.issued.fl_str_mv |
2011-02-25 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
LORDA, Natalia Jauregui. Conceito de identidade: contextos, traços e pertinências na vida organizacional. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2011. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/8194 |
identifier_str_mv |
LORDA, Natalia Jauregui. Conceito de identidade: contextos, traços e pertinências na vida organizacional. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2011. |
url |
http://hdl.handle.net/10438/8194 |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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