THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Gênero e Interdisciplinaridade |
Texto Completo: | https://www.periodicojs.com.br/index.php/gei/article/view/1711 |
Resumo: | Digital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in companies as a vital tool, detailing fundamental strategies to achieve proposed goals.The methodology used in the research is Quantitative, data collection was carried out through a survey with semi-open questions.The results indicate that Digital Marketing is extremely important for companies, as well as being a useful tool for them, but the familiarity of the respondents with this system is quite regular.Effective strategies such as television and radio advertising were identified to increase the customer base and improve the profitability of a company. Likewise, effective traditional marketing strategies such as social networks and influence marketing are mentioned, since social networks play a fundamental role in the digital marketing strategy within companies.As a result of the research, useful tips are proposed to implement within companies and promote digital marketing in companies. These include the use of social media and transparent client communication |
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THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOLDigital Marketing, influence marketing, effective strategiesDigital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in companies as a vital tool, detailing fundamental strategies to achieve proposed goals.The methodology used in the research is Quantitative, data collection was carried out through a survey with semi-open questions.The results indicate that Digital Marketing is extremely important for companies, as well as being a useful tool for them, but the familiarity of the respondents with this system is quite regular.Effective strategies such as television and radio advertising were identified to increase the customer base and improve the profitability of a company. Likewise, effective traditional marketing strategies such as social networks and influence marketing are mentioned, since social networks play a fundamental role in the digital marketing strategy within companies.As a result of the research, useful tips are proposed to implement within companies and promote digital marketing in companies. These include the use of social media and transparent client communicationRua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB2023-11-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.periodicojs.com.br/index.php/gei/article/view/171110.51249/gei.v4i05.1711Revista Gênero e Interdisciplinaridade; Vol. 4 No. 05 (2023); 881 - 904Revista Gênero e Interdisciplinaridade; v. 4 n. 05 (2023); 881 - 9042675-745110.51249/gei.v4i05reponame:Revista Gênero e Interdisciplinaridadeinstname:Instituto de Ensino e Pesquisa Periodicojsinstacron:IEPPporhttps://www.periodicojs.com.br/index.php/gei/article/view/1711/1501Copyright (c) 2023 Revista Gênero e Interdisciplinaridadeinfo:eu-repo/semantics/openAccessPamela Sánchez Brizuela, Evelin Melissa Zarate, Jenifer Mikaela Díaz Giménez, Nataly Manuel Medina Ramírez, Adrian 2023-11-05T11:46:31Zoai:ojs.pkp.sfu.ca:article/1711Revistahttps://www.periodicojs.com.br/index.php/gei/indexPRIhttps://www.periodicojs.com.br/index.php/gei/oaigenerointerdisciplinaridade@gmail.com2675-74512675-7451opendoar:2023-11-05T11:46:31Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojsfalse |
dc.title.none.fl_str_mv |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL |
title |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL |
spellingShingle |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL Pamela Sánchez Brizuela, Evelin Digital Marketing, influence marketing, effective strategies |
title_short |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL |
title_full |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL |
title_fullStr |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL |
title_full_unstemmed |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL |
title_sort |
THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL |
author |
Pamela Sánchez Brizuela, Evelin |
author_facet |
Pamela Sánchez Brizuela, Evelin Melissa Zarate, Jenifer Mikaela Díaz Giménez, Nataly Manuel Medina Ramírez, Adrian |
author_role |
author |
author2 |
Melissa Zarate, Jenifer Mikaela Díaz Giménez, Nataly Manuel Medina Ramírez, Adrian |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Pamela Sánchez Brizuela, Evelin Melissa Zarate, Jenifer Mikaela Díaz Giménez, Nataly Manuel Medina Ramírez, Adrian |
dc.subject.por.fl_str_mv |
Digital Marketing, influence marketing, effective strategies |
topic |
Digital Marketing, influence marketing, effective strategies |
description |
Digital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in companies as a vital tool, detailing fundamental strategies to achieve proposed goals.The methodology used in the research is Quantitative, data collection was carried out through a survey with semi-open questions.The results indicate that Digital Marketing is extremely important for companies, as well as being a useful tool for them, but the familiarity of the respondents with this system is quite regular.Effective strategies such as television and radio advertising were identified to increase the customer base and improve the profitability of a company. Likewise, effective traditional marketing strategies such as social networks and influence marketing are mentioned, since social networks play a fundamental role in the digital marketing strategy within companies.As a result of the research, useful tips are proposed to implement within companies and promote digital marketing in companies. These include the use of social media and transparent client communication |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-11-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/1711 10.51249/gei.v4i05.1711 |
url |
https://www.periodicojs.com.br/index.php/gei/article/view/1711 |
identifier_str_mv |
10.51249/gei.v4i05.1711 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/1711/1501 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Revista Gênero e Interdisciplinaridade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Revista Gênero e Interdisciplinaridade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
dc.source.none.fl_str_mv |
Revista Gênero e Interdisciplinaridade; Vol. 4 No. 05 (2023); 881 - 904 Revista Gênero e Interdisciplinaridade; v. 4 n. 05 (2023); 881 - 904 2675-7451 10.51249/gei.v4i05 reponame:Revista Gênero e Interdisciplinaridade instname:Instituto de Ensino e Pesquisa Periodicojs instacron:IEPP |
instname_str |
Instituto de Ensino e Pesquisa Periodicojs |
instacron_str |
IEPP |
institution |
IEPP |
reponame_str |
Revista Gênero e Interdisciplinaridade |
collection |
Revista Gênero e Interdisciplinaridade |
repository.name.fl_str_mv |
Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojs |
repository.mail.fl_str_mv |
generointerdisciplinaridade@gmail.com |
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