Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense

Detalhes bibliográficos
Autor(a) principal: Ferreira, Cláudia Marcia Alves
Data de Publicação: 2015
Outros Autores: Maciel, Marcos Antonio Esquef
Tipo de documento: Artigo
Idioma: por
Título da fonte: Vértices (Campos dos Goitacazes. Online)
Texto Completo: https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039
Resumo: This study aims to develop a corporate image for the Brazilian Federal Institutes of Education, Science and Technology, the Instituto Federal Fluminense, in particular, by taking marketing actions, and creating a culture of design management within these organizations. In order to do so, this paper presents and analyzes diverse literature which provides the theoretical basis of how these two areas of knowledge can act strategically to develop, to strengthen, and to disseminate the perceived public image of these educational institutions.
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spelling Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal FluminenseGestão do design e marketing institucional na imagem corporativa do Instituto Federal FluminenseCorporate imageMarketingDesign managementImagem corporativaMarketingGestão de DesignThis study aims to develop a corporate image for the Brazilian Federal Institutes of Education, Science and Technology, the Instituto Federal Fluminense, in particular, by taking marketing actions, and creating a culture of design management within these organizations. In order to do so, this paper presents and analyzes diverse literature which provides the theoretical basis of how these two areas of knowledge can act strategically to develop, to strengthen, and to disseminate the perceived public image of these educational institutions.O objetivo deste estudo é fomentar o desenvolvimento de uma imagem corporativa para os Institutos Federais de Educação, Ciência e Tecnologia, em especial, o Instituto Federal Fluminense, por meio da inserção de ações de marketing e da criação de uma cultura de gestão do design dentro dessas organizações. Para tanto, este artigo reúne e analisa uma literatura diversificada, que nos fornece embasamento teórico sobrecomo essas duas áreas do conhecimento podem atuar, de forma estratégica, para o desenvolvimento, o fortalecimento e a difusão da imagem percebida pelo público dessas instituições de ensino.  Instituto Federal de Educação, Ciência e Tecnologia Fluminense2015-05-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.2014003910.5935/1809-2667.20140039Revista Vértices; Vol. 16 No. 3 (2014); 185-209Revista Vértices; Vol. 16 Núm. 3 (2014); 185-209Revista Vértices; v. 16 n. 3 (2014); 185-2091809-26671415-2843reponame:Vértices (Campos dos Goitacazes. Online)instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazesinstacron:IFFluminenseporhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039/3730Ferreira, Cláudia Marcia AlvesMaciel, Marcos Antonio Esquefinfo:eu-repo/semantics/openAccess2021-02-24T10:09:55Zoai:ojs.editoraessentia.iff.edu.br:article/4964Revistahttps://essentiaeditora.iff.edu.br/index.php/vertices/PUBhttps://essentiaeditora.iff.edu.br/index.php/vertices/oaiessentia@iff.edu.br1809-26671415-2843opendoar:2021-02-24T10:09:55Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazesfalse
dc.title.none.fl_str_mv Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
Gestão do design e marketing institucional na imagem corporativa do Instituto Federal Fluminense
title Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
spellingShingle Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
Ferreira, Cláudia Marcia Alves
Corporate image
Marketing
Design management
Imagem corporativa
Marketing
Gestão de Design
title_short Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
title_full Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
title_fullStr Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
title_full_unstemmed Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
title_sort Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
author Ferreira, Cláudia Marcia Alves
author_facet Ferreira, Cláudia Marcia Alves
Maciel, Marcos Antonio Esquef
author_role author
author2 Maciel, Marcos Antonio Esquef
author2_role author
dc.contributor.author.fl_str_mv Ferreira, Cláudia Marcia Alves
Maciel, Marcos Antonio Esquef
dc.subject.por.fl_str_mv Corporate image
Marketing
Design management
Imagem corporativa
Marketing
Gestão de Design
topic Corporate image
Marketing
Design management
Imagem corporativa
Marketing
Gestão de Design
description This study aims to develop a corporate image for the Brazilian Federal Institutes of Education, Science and Technology, the Instituto Federal Fluminense, in particular, by taking marketing actions, and creating a culture of design management within these organizations. In order to do so, this paper presents and analyzes diverse literature which provides the theoretical basis of how these two areas of knowledge can act strategically to develop, to strengthen, and to disseminate the perceived public image of these educational institutions.
publishDate 2015
dc.date.none.fl_str_mv 2015-05-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039
10.5935/1809-2667.20140039
url https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039
identifier_str_mv 10.5935/1809-2667.20140039
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039/3730
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
dc.source.none.fl_str_mv Revista Vértices; Vol. 16 No. 3 (2014); 185-209
Revista Vértices; Vol. 16 Núm. 3 (2014); 185-209
Revista Vértices; v. 16 n. 3 (2014); 185-209
1809-2667
1415-2843
reponame:Vértices (Campos dos Goitacazes. Online)
instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron:IFFluminense
instname_str Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron_str IFFluminense
institution IFFluminense
reponame_str Vértices (Campos dos Goitacazes. Online)
collection Vértices (Campos dos Goitacazes. Online)
repository.name.fl_str_mv Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazes
repository.mail.fl_str_mv essentia@iff.edu.br
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