Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
Autor(a) principal: | |
---|---|
Data de Publicação: | 2015 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Vértices (Campos dos Goitacazes. Online) |
Texto Completo: | https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039 |
Resumo: | This study aims to develop a corporate image for the Brazilian Federal Institutes of Education, Science and Technology, the Instituto Federal Fluminense, in particular, by taking marketing actions, and creating a culture of design management within these organizations. In order to do so, this paper presents and analyzes diverse literature which provides the theoretical basis of how these two areas of knowledge can act strategically to develop, to strengthen, and to disseminate the perceived public image of these educational institutions. |
id |
IFFlu_59a422bdf7dbc38c3b650bb272e8f5e3 |
---|---|
oai_identifier_str |
oai:ojs.editoraessentia.iff.edu.br:article/4964 |
network_acronym_str |
IFFlu |
network_name_str |
Vértices (Campos dos Goitacazes. Online) |
repository_id_str |
|
spelling |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal FluminenseGestão do design e marketing institucional na imagem corporativa do Instituto Federal FluminenseCorporate imageMarketingDesign managementImagem corporativaMarketingGestão de DesignThis study aims to develop a corporate image for the Brazilian Federal Institutes of Education, Science and Technology, the Instituto Federal Fluminense, in particular, by taking marketing actions, and creating a culture of design management within these organizations. In order to do so, this paper presents and analyzes diverse literature which provides the theoretical basis of how these two areas of knowledge can act strategically to develop, to strengthen, and to disseminate the perceived public image of these educational institutions.O objetivo deste estudo é fomentar o desenvolvimento de uma imagem corporativa para os Institutos Federais de Educação, Ciência e Tecnologia, em especial, o Instituto Federal Fluminense, por meio da inserção de ações de marketing e da criação de uma cultura de gestão do design dentro dessas organizações. Para tanto, este artigo reúne e analisa uma literatura diversificada, que nos fornece embasamento teórico sobrecomo essas duas áreas do conhecimento podem atuar, de forma estratégica, para o desenvolvimento, o fortalecimento e a difusão da imagem percebida pelo público dessas instituições de ensino. Instituto Federal de Educação, Ciência e Tecnologia Fluminense2015-05-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.2014003910.5935/1809-2667.20140039Revista Vértices; Vol. 16 No. 3 (2014); 185-209Revista Vértices; Vol. 16 Núm. 3 (2014); 185-209Revista Vértices; v. 16 n. 3 (2014); 185-2091809-26671415-2843reponame:Vértices (Campos dos Goitacazes. Online)instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazesinstacron:IFFluminenseporhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039/3730Ferreira, Cláudia Marcia AlvesMaciel, Marcos Antonio Esquefinfo:eu-repo/semantics/openAccess2021-02-24T10:09:55Zoai:ojs.editoraessentia.iff.edu.br:article/4964Revistahttps://essentiaeditora.iff.edu.br/index.php/vertices/PUBhttps://essentiaeditora.iff.edu.br/index.php/vertices/oaiessentia@iff.edu.br1809-26671415-2843opendoar:2021-02-24T10:09:55Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazesfalse |
dc.title.none.fl_str_mv |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense Gestão do design e marketing institucional na imagem corporativa do Instituto Federal Fluminense |
title |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense |
spellingShingle |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense Ferreira, Cláudia Marcia Alves Corporate image Marketing Design management Imagem corporativa Marketing Gestão de Design |
title_short |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense |
title_full |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense |
title_fullStr |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense |
title_full_unstemmed |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense |
title_sort |
Design Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense |
author |
Ferreira, Cláudia Marcia Alves |
author_facet |
Ferreira, Cláudia Marcia Alves Maciel, Marcos Antonio Esquef |
author_role |
author |
author2 |
Maciel, Marcos Antonio Esquef |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ferreira, Cláudia Marcia Alves Maciel, Marcos Antonio Esquef |
dc.subject.por.fl_str_mv |
Corporate image Marketing Design management Imagem corporativa Marketing Gestão de Design |
topic |
Corporate image Marketing Design management Imagem corporativa Marketing Gestão de Design |
description |
This study aims to develop a corporate image for the Brazilian Federal Institutes of Education, Science and Technology, the Instituto Federal Fluminense, in particular, by taking marketing actions, and creating a culture of design management within these organizations. In order to do so, this paper presents and analyzes diverse literature which provides the theoretical basis of how these two areas of knowledge can act strategically to develop, to strengthen, and to disseminate the perceived public image of these educational institutions. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-05-07 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039 10.5935/1809-2667.20140039 |
url |
https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039 |
identifier_str_mv |
10.5935/1809-2667.20140039 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20140039/3730 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Federal de Educação, Ciência e Tecnologia Fluminense |
publisher.none.fl_str_mv |
Instituto Federal de Educação, Ciência e Tecnologia Fluminense |
dc.source.none.fl_str_mv |
Revista Vértices; Vol. 16 No. 3 (2014); 185-209 Revista Vértices; Vol. 16 Núm. 3 (2014); 185-209 Revista Vértices; v. 16 n. 3 (2014); 185-209 1809-2667 1415-2843 reponame:Vértices (Campos dos Goitacazes. Online) instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazes instacron:IFFluminense |
instname_str |
Centro Federal de Educação Tecnológica de Campos dos Goytacazes |
instacron_str |
IFFluminense |
institution |
IFFluminense |
reponame_str |
Vértices (Campos dos Goitacazes. Online) |
collection |
Vértices (Campos dos Goitacazes. Online) |
repository.name.fl_str_mv |
Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazes |
repository.mail.fl_str_mv |
essentia@iff.edu.br |
_version_ |
1797077561080020992 |