Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos

Detalhes bibliográficos
Autor(a) principal: Maciel, Marcos Antonio Esquef
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Vértices (Campos dos Goitacazes. Online)
Texto Completo: https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74
Resumo: The theme discussed in this dissertation for the Master’s Program in Education at Universidade Federal Fluminense is the relation between Design and technological and aesthetics standardization in Post-Modernity. Considering the changes observed in the 1990´s, driven by the reshaping of the economy which led to changes in the knowledge and aesthetic basis in the Design field, we made a critical analysis of the historical matrices and current directives for the professional education of technologists in Graphic Design in Brazil, more specifically at CEFET Campos, investigating the consequences for the aesthetic and cultural education of the students. Discussion starts with a theoretical vision of Design under the capitalist mode of production, taking into account its situation and structure, from the historical analysis in the first industrial revolution, investigating its origins and characterizing Modernism Design. Aesthetics was studied from a Marxist perspective, aiming at the comprehension of the materialization of the aesthetic object into a product. We analyzed, under the theoretical-methodological references, the aesthetic-cultural references gathered through field research with educational managers, teachers and students of the Graphic Design course at CEFET Campos, aiming at the construction of a discussion corpus about the use of handcraft drawing in the educational process of the student/ professional designer.
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spelling Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET CamposDesign Gráfico e reestruturação produtiva da economia: um estudo sobre a padronização tecnológica e estética na formação do Tecnólogo no CEFET CamposGraphic DesignLabor and educationProfessional educationTechnologyAestheticsPost-modernismDesign GráficoTrabalho e educaçãoEducação profissionalTecnologiaEstéticaPós-modernismoThe theme discussed in this dissertation for the Master’s Program in Education at Universidade Federal Fluminense is the relation between Design and technological and aesthetics standardization in Post-Modernity. Considering the changes observed in the 1990´s, driven by the reshaping of the economy which led to changes in the knowledge and aesthetic basis in the Design field, we made a critical analysis of the historical matrices and current directives for the professional education of technologists in Graphic Design in Brazil, more specifically at CEFET Campos, investigating the consequences for the aesthetic and cultural education of the students. Discussion starts with a theoretical vision of Design under the capitalist mode of production, taking into account its situation and structure, from the historical analysis in the first industrial revolution, investigating its origins and characterizing Modernism Design. Aesthetics was studied from a Marxist perspective, aiming at the comprehension of the materialization of the aesthetic object into a product. We analyzed, under the theoretical-methodological references, the aesthetic-cultural references gathered through field research with educational managers, teachers and students of the Graphic Design course at CEFET Campos, aiming at the construction of a discussion corpus about the use of handcraft drawing in the educational process of the student/ professional designer.O horizonte temático discutido nesta dissertação feita no Programa de Pós-graduação em Educação da Universidade Federal Fluminense, no curso de Mestrado, é a relação entre o Design e a padronização tecnológica e estética imersa na pós-modernidade. Considerando as mudanças observadas, nos anos de 1990, face à reestruturação produtiva da economia, desenvolvendo alterações na base epistemológica e estética do campo do Design, reflete-se de forma crítica as matrizes históricas e diretrizes atuais para a formação profissional do Tecnólogo em Design Gráfico no Brasil, e especificamente no CEFET Campos, apreendendo as conseqüências desenvolvidas para a formação estético-cultural dos alunos do curso. Nesta dissertação, em primeiro lugar, aborda-se, teoricamente, a problemática do Design sob o modo de produção capitalista, levando-se em questão suas conjunturas e sua estrutura, partindo da análise histórica na primeira revolução industrial, buscando suas origens e caracterizando o Design no Modernismo. Estudou-se a estética sob um enfoque marxista, buscando compreender o processo de reificação do objeto estético em mercadoria. Analisa-se mediante os referenciais teórico-metodológicos, o referente estético-cultural que foi obtido da pesquisa de campo junto aos gerentes educacionais, professores e alunos do curso de Design Gráfico do CEFET Campos, buscando construir um corpus de discussão sobre a relevância do método do uso do “desenho livre” na formação educacional do aluno/profissional designer.Instituto Federal de Educação, Ciência e Tecnologia Fluminense2010-05-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/74Revista Vértices; Vol. 9 No. 1/3 (2007): Edição comemorativa - 10 anos; 183-184Revista Vértices; Vol. 9 Núm. 1/3 (2007): Edição comemorativa - 10 anos; 183-184Revista Vértices; v. 9 n. 1/3 (2007): Edição comemorativa - 10 anos; 183-1841809-26671415-2843reponame:Vértices (Campos dos Goitacazes. Online)instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazesinstacron:IFFluminenseporhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/74/63Maciel, Marcos Antonio Esquefinfo:eu-repo/semantics/openAccess2022-01-25T15:57:23Zoai:ojs.editoraessentia.iff.edu.br:article/74Revistahttps://essentiaeditora.iff.edu.br/index.php/vertices/PUBhttps://essentiaeditora.iff.edu.br/index.php/vertices/oaiessentia@iff.edu.br1809-26671415-2843opendoar:2022-01-25T15:57:23Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazesfalse
dc.title.none.fl_str_mv Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
Design Gráfico e reestruturação produtiva da economia: um estudo sobre a padronização tecnológica e estética na formação do Tecnólogo no CEFET Campos
title Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
spellingShingle Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
Maciel, Marcos Antonio Esquef
Graphic Design
Labor and education
Professional education
Technology
Aesthetics
Post-modernism
Design Gráfico
Trabalho e educação
Educação profissional
Tecnologia
Estética
Pós-modernismo
title_short Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
title_full Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
title_fullStr Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
title_full_unstemmed Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
title_sort Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
author Maciel, Marcos Antonio Esquef
author_facet Maciel, Marcos Antonio Esquef
author_role author
dc.contributor.author.fl_str_mv Maciel, Marcos Antonio Esquef
dc.subject.por.fl_str_mv Graphic Design
Labor and education
Professional education
Technology
Aesthetics
Post-modernism
Design Gráfico
Trabalho e educação
Educação profissional
Tecnologia
Estética
Pós-modernismo
topic Graphic Design
Labor and education
Professional education
Technology
Aesthetics
Post-modernism
Design Gráfico
Trabalho e educação
Educação profissional
Tecnologia
Estética
Pós-modernismo
description The theme discussed in this dissertation for the Master’s Program in Education at Universidade Federal Fluminense is the relation between Design and technological and aesthetics standardization in Post-Modernity. Considering the changes observed in the 1990´s, driven by the reshaping of the economy which led to changes in the knowledge and aesthetic basis in the Design field, we made a critical analysis of the historical matrices and current directives for the professional education of technologists in Graphic Design in Brazil, more specifically at CEFET Campos, investigating the consequences for the aesthetic and cultural education of the students. Discussion starts with a theoretical vision of Design under the capitalist mode of production, taking into account its situation and structure, from the historical analysis in the first industrial revolution, investigating its origins and characterizing Modernism Design. Aesthetics was studied from a Marxist perspective, aiming at the comprehension of the materialization of the aesthetic object into a product. We analyzed, under the theoretical-methodological references, the aesthetic-cultural references gathered through field research with educational managers, teachers and students of the Graphic Design course at CEFET Campos, aiming at the construction of a discussion corpus about the use of handcraft drawing in the educational process of the student/ professional designer.
publishDate 2010
dc.date.none.fl_str_mv 2010-05-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74
url https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74/63
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
dc.source.none.fl_str_mv Revista Vértices; Vol. 9 No. 1/3 (2007): Edição comemorativa - 10 anos; 183-184
Revista Vértices; Vol. 9 Núm. 1/3 (2007): Edição comemorativa - 10 anos; 183-184
Revista Vértices; v. 9 n. 1/3 (2007): Edição comemorativa - 10 anos; 183-184
1809-2667
1415-2843
reponame:Vértices (Campos dos Goitacazes. Online)
instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron:IFFluminense
instname_str Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron_str IFFluminense
institution IFFluminense
reponame_str Vértices (Campos dos Goitacazes. Online)
collection Vértices (Campos dos Goitacazes. Online)
repository.name.fl_str_mv Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazes
repository.mail.fl_str_mv essentia@iff.edu.br
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