Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos
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Data de Publicação: | 2010 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Vértices (Campos dos Goitacazes. Online) |
Texto Completo: | https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74 |
Resumo: | The theme discussed in this dissertation for the Master’s Program in Education at Universidade Federal Fluminense is the relation between Design and technological and aesthetics standardization in Post-Modernity. Considering the changes observed in the 1990´s, driven by the reshaping of the economy which led to changes in the knowledge and aesthetic basis in the Design field, we made a critical analysis of the historical matrices and current directives for the professional education of technologists in Graphic Design in Brazil, more specifically at CEFET Campos, investigating the consequences for the aesthetic and cultural education of the students. Discussion starts with a theoretical vision of Design under the capitalist mode of production, taking into account its situation and structure, from the historical analysis in the first industrial revolution, investigating its origins and characterizing Modernism Design. Aesthetics was studied from a Marxist perspective, aiming at the comprehension of the materialization of the aesthetic object into a product. We analyzed, under the theoretical-methodological references, the aesthetic-cultural references gathered through field research with educational managers, teachers and students of the Graphic Design course at CEFET Campos, aiming at the construction of a discussion corpus about the use of handcraft drawing in the educational process of the student/ professional designer. |
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Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET CamposDesign Gráfico e reestruturação produtiva da economia: um estudo sobre a padronização tecnológica e estética na formação do Tecnólogo no CEFET CamposGraphic DesignLabor and educationProfessional educationTechnologyAestheticsPost-modernismDesign GráficoTrabalho e educaçãoEducação profissionalTecnologiaEstéticaPós-modernismoThe theme discussed in this dissertation for the Master’s Program in Education at Universidade Federal Fluminense is the relation between Design and technological and aesthetics standardization in Post-Modernity. Considering the changes observed in the 1990´s, driven by the reshaping of the economy which led to changes in the knowledge and aesthetic basis in the Design field, we made a critical analysis of the historical matrices and current directives for the professional education of technologists in Graphic Design in Brazil, more specifically at CEFET Campos, investigating the consequences for the aesthetic and cultural education of the students. Discussion starts with a theoretical vision of Design under the capitalist mode of production, taking into account its situation and structure, from the historical analysis in the first industrial revolution, investigating its origins and characterizing Modernism Design. Aesthetics was studied from a Marxist perspective, aiming at the comprehension of the materialization of the aesthetic object into a product. We analyzed, under the theoretical-methodological references, the aesthetic-cultural references gathered through field research with educational managers, teachers and students of the Graphic Design course at CEFET Campos, aiming at the construction of a discussion corpus about the use of handcraft drawing in the educational process of the student/ professional designer.O horizonte temático discutido nesta dissertação feita no Programa de Pós-graduação em Educação da Universidade Federal Fluminense, no curso de Mestrado, é a relação entre o Design e a padronização tecnológica e estética imersa na pós-modernidade. Considerando as mudanças observadas, nos anos de 1990, face à reestruturação produtiva da economia, desenvolvendo alterações na base epistemológica e estética do campo do Design, reflete-se de forma crítica as matrizes históricas e diretrizes atuais para a formação profissional do Tecnólogo em Design Gráfico no Brasil, e especificamente no CEFET Campos, apreendendo as conseqüências desenvolvidas para a formação estético-cultural dos alunos do curso. Nesta dissertação, em primeiro lugar, aborda-se, teoricamente, a problemática do Design sob o modo de produção capitalista, levando-se em questão suas conjunturas e sua estrutura, partindo da análise histórica na primeira revolução industrial, buscando suas origens e caracterizando o Design no Modernismo. Estudou-se a estética sob um enfoque marxista, buscando compreender o processo de reificação do objeto estético em mercadoria. Analisa-se mediante os referenciais teórico-metodológicos, o referente estético-cultural que foi obtido da pesquisa de campo junto aos gerentes educacionais, professores e alunos do curso de Design Gráfico do CEFET Campos, buscando construir um corpus de discussão sobre a relevância do método do uso do “desenho livre” na formação educacional do aluno/profissional designer.Instituto Federal de Educação, Ciência e Tecnologia Fluminense2010-05-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/74Revista Vértices; Vol. 9 No. 1/3 (2007): Edição comemorativa - 10 anos; 183-184Revista Vértices; Vol. 9 Núm. 1/3 (2007): Edição comemorativa - 10 anos; 183-184Revista Vértices; v. 9 n. 1/3 (2007): Edição comemorativa - 10 anos; 183-1841809-26671415-2843reponame:Vértices (Campos dos Goitacazes. Online)instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazesinstacron:IFFluminenseporhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/74/63Maciel, Marcos Antonio Esquefinfo:eu-repo/semantics/openAccess2022-01-25T15:57:23Zoai:ojs.editoraessentia.iff.edu.br:article/74Revistahttps://essentiaeditora.iff.edu.br/index.php/vertices/PUBhttps://essentiaeditora.iff.edu.br/index.php/vertices/oaiessentia@iff.edu.br1809-26671415-2843opendoar:2022-01-25T15:57:23Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazesfalse |
dc.title.none.fl_str_mv |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos Design Gráfico e reestruturação produtiva da economia: um estudo sobre a padronização tecnológica e estética na formação do Tecnólogo no CEFET Campos |
title |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos |
spellingShingle |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos Maciel, Marcos Antonio Esquef Graphic Design Labor and education Professional education Technology Aesthetics Post-modernism Design Gráfico Trabalho e educação Educação profissional Tecnologia Estética Pós-modernismo |
title_short |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos |
title_full |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos |
title_fullStr |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos |
title_full_unstemmed |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos |
title_sort |
Graphic Design and productive restructuring of the economy : a study of technological and esthetic standardization in the academic educationof a technologist at CEFET Campos |
author |
Maciel, Marcos Antonio Esquef |
author_facet |
Maciel, Marcos Antonio Esquef |
author_role |
author |
dc.contributor.author.fl_str_mv |
Maciel, Marcos Antonio Esquef |
dc.subject.por.fl_str_mv |
Graphic Design Labor and education Professional education Technology Aesthetics Post-modernism Design Gráfico Trabalho e educação Educação profissional Tecnologia Estética Pós-modernismo |
topic |
Graphic Design Labor and education Professional education Technology Aesthetics Post-modernism Design Gráfico Trabalho e educação Educação profissional Tecnologia Estética Pós-modernismo |
description |
The theme discussed in this dissertation for the Master’s Program in Education at Universidade Federal Fluminense is the relation between Design and technological and aesthetics standardization in Post-Modernity. Considering the changes observed in the 1990´s, driven by the reshaping of the economy which led to changes in the knowledge and aesthetic basis in the Design field, we made a critical analysis of the historical matrices and current directives for the professional education of technologists in Graphic Design in Brazil, more specifically at CEFET Campos, investigating the consequences for the aesthetic and cultural education of the students. Discussion starts with a theoretical vision of Design under the capitalist mode of production, taking into account its situation and structure, from the historical analysis in the first industrial revolution, investigating its origins and characterizing Modernism Design. Aesthetics was studied from a Marxist perspective, aiming at the comprehension of the materialization of the aesthetic object into a product. We analyzed, under the theoretical-methodological references, the aesthetic-cultural references gathered through field research with educational managers, teachers and students of the Graphic Design course at CEFET Campos, aiming at the construction of a discussion corpus about the use of handcraft drawing in the educational process of the student/ professional designer. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-05-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74 |
url |
https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://editoraessentia.iff.edu.br/index.php/vertices/article/view/74/63 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Federal de Educação, Ciência e Tecnologia Fluminense |
publisher.none.fl_str_mv |
Instituto Federal de Educação, Ciência e Tecnologia Fluminense |
dc.source.none.fl_str_mv |
Revista Vértices; Vol. 9 No. 1/3 (2007): Edição comemorativa - 10 anos; 183-184 Revista Vértices; Vol. 9 Núm. 1/3 (2007): Edição comemorativa - 10 anos; 183-184 Revista Vértices; v. 9 n. 1/3 (2007): Edição comemorativa - 10 anos; 183-184 1809-2667 1415-2843 reponame:Vértices (Campos dos Goitacazes. Online) instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazes instacron:IFFluminense |
instname_str |
Centro Federal de Educação Tecnológica de Campos dos Goytacazes |
instacron_str |
IFFluminense |
institution |
IFFluminense |
reponame_str |
Vértices (Campos dos Goitacazes. Online) |
collection |
Vértices (Campos dos Goitacazes. Online) |
repository.name.fl_str_mv |
Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazes |
repository.mail.fl_str_mv |
essentia@iff.edu.br |
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1797077559513448448 |