ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM
Autor(a) principal: | |
---|---|
Data de Publicação: | 2008 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113 |
Resumo: | The environmental awareness process that begun in the 1970’s led to the inclusion of environmental protection goals in Administration. Concepts such as that of deep ecology grew to be better understood; new businesses, such as ecotourism,sprang up. In this context, a Brazilian ecotourism firm, Venturas & Aventuras was founded and became a pioneer in the Chapada Diamantina, important ecological tourist center. Its founders have always been careful to respect the environment and to include the local community, mainly composed of poor ex-prospectors. They have developed actions that have led to a partnership, benefiting all those4 involved, contributing to the preservation of the Chapada ecosystems. The aim of this paper is to describe and analyze the firm’s experience, showing the difficulties encountered and solutions adopted. The current analysis shows that Venturas underwent a learning and transformation process in which it adhered to various principles contained in the deep ecology concept. |
id |
MACKENZIE_95a6638779603e73c7ad95c6cb6d7730 |
---|---|
oai_identifier_str |
oai:ojs.editorarevistas.mackenzie.br:article/113 |
network_acronym_str |
MACKENZIE |
network_name_str |
RAM. Revista de Administração Mackenzie |
repository_id_str |
|
spelling |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRMAdministração ecológica: construindo uma empresa ambiental e socialmente responsávelThe environmental awareness process that begun in the 1970’s led to the inclusion of environmental protection goals in Administration. Concepts such as that of deep ecology grew to be better understood; new businesses, such as ecotourism,sprang up. In this context, a Brazilian ecotourism firm, Venturas & Aventuras was founded and became a pioneer in the Chapada Diamantina, important ecological tourist center. Its founders have always been careful to respect the environment and to include the local community, mainly composed of poor ex-prospectors. They have developed actions that have led to a partnership, benefiting all those4 involved, contributing to the preservation of the Chapada ecosystems. The aim of this paper is to describe and analyze the firm’s experience, showing the difficulties encountered and solutions adopted. The current analysis shows that Venturas underwent a learning and transformation process in which it adhered to various principles contained in the deep ecology concept.O processo de conscientização ambiental, iniciado nos anos 1970, fez que a Administração incluísse a proteção ambiental entre seus objetivos. Novos paradigmas surgiram e conceitos como o de ecologia profunda passaram a ser compreendidos. Surgiram novas formas de negócios, como o ecoturismo. A Venturas & Aventuras, empresa que ingressou nessa atividade, tornou-se pioneira em um destino procurado por pessoas do mundo inteiro, a Chapada Diamantina. Seus fundadores sempre se preocuparam com o meio ambiente, inserindo a comunidade local, constituída de ex-garimpeiros, em suas atividades. Para isso, desenvolveram ações, que resultaram em parceria benéfica para todos os envolvidos — empresa, moradores e clientes —, e que contribui para a preservação do ecossistema da Chapada. Este artigo descreve e analisa essa experiência, mostrando as dificuldades encontradas e as soluções adotadas. A análise mostra que a empresa passou por um processo de aprendizado e transformação, aderindo a vários princípios propostos pela ecologia profunda.Palavras-chave: Ecologia profunda; Gerenciamento ecológico; Chapada Diamantina; Ecoturismo.Editora Mackenzie2008-07-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/113Revista de Administração Mackenzie; Vol. 7 No. 4 (2006)Revista de Administração Mackenzie; Vol. 7 Núm. 4 (2006)Revista de Administração Mackenzie (Mackenzie Management Review); v. 7 n. 4 (2006)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/113/113https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113/1873https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113/1874Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessFereira, Simone Bacelar LealChauvel, Marie Agnes2011-01-14T21:06:56Zoai:ojs.editorarevistas.mackenzie.br:article/113Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:27.515596RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM Administração ecológica: construindo uma empresa ambiental e socialmente responsável |
title |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM |
spellingShingle |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM Fereira, Simone Bacelar Leal |
title_short |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM |
title_full |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM |
title_fullStr |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM |
title_full_unstemmed |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM |
title_sort |
ECOLOGICAL MANAGEMENT: BUILDING AN ENVIRONMENTAL AND SOCIALLY RESPONSIBLE FIRM |
author |
Fereira, Simone Bacelar Leal |
author_facet |
Fereira, Simone Bacelar Leal Chauvel, Marie Agnes |
author_role |
author |
author2 |
Chauvel, Marie Agnes |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Fereira, Simone Bacelar Leal Chauvel, Marie Agnes |
description |
The environmental awareness process that begun in the 1970’s led to the inclusion of environmental protection goals in Administration. Concepts such as that of deep ecology grew to be better understood; new businesses, such as ecotourism,sprang up. In this context, a Brazilian ecotourism firm, Venturas & Aventuras was founded and became a pioneer in the Chapada Diamantina, important ecological tourist center. Its founders have always been careful to respect the environment and to include the local community, mainly composed of poor ex-prospectors. They have developed actions that have led to a partnership, benefiting all those4 involved, contributing to the preservation of the Chapada ecosystems. The aim of this paper is to describe and analyze the firm’s experience, showing the difficulties encountered and solutions adopted. The current analysis shows that Venturas underwent a learning and transformation process in which it adhered to various principles contained in the deep ecology concept. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-07-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113/113 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113/1873 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/113/1874 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 7 No. 4 (2006) Revista de Administração Mackenzie; Vol. 7 Núm. 4 (2006) Revista de Administração Mackenzie (Mackenzie Management Review); v. 7 n. 4 (2006) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
_version_ |
1796794716238381056 |