HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS

Detalhes bibliográficos
Autor(a) principal: Hernandez, José Mauro da Costa
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/389
Resumo: This study compares, in three distinct studies, the hedonic value of purchases made at different retail merchants. In the first study it is compared the hedonic shopping value of purchases made at e-stores and brick-and-mortar merchants; the second compares large and small malls, and the third compares specialty stores and superstores. In general, the conclusion is that hedonic shopping value cannot be attributed to specific merchant classes since the main effects, whenever present, were of little significance. It is suggested that future studies should focus on looking into specific retail merchant characteristics and how they interact with individual characteristics in the creation of hedonic value.KEYWORDS Marketing; Consumer behavior; Hedonic shopping value; Retailing; Survey.      
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spelling HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERSFoi bom para você? Uma comparação do valor hedônico de compras feitas em diferentes tipos de varejistasThis study compares, in three distinct studies, the hedonic value of purchases made at different retail merchants. In the first study it is compared the hedonic shopping value of purchases made at e-stores and brick-and-mortar merchants; the second compares large and small malls, and the third compares specialty stores and superstores. In general, the conclusion is that hedonic shopping value cannot be attributed to specific merchant classes since the main effects, whenever present, were of little significance. It is suggested that future studies should focus on looking into specific retail merchant characteristics and how they interact with individual characteristics in the creation of hedonic value.KEYWORDS Marketing; Consumer behavior; Hedonic shopping value; Retailing; Survey.      Este estudo compara, por meio de três pesquisas distintas, o valor hedônico de compras feitas em diferentes tipos de varejistas. Na primeira pesquisa, comparouse o valor hedônico de compras feitas em lojas eletrônicas e lojas tradicionais; na segunda, foram comparados os valores hedônicos de compras feitas em shopping centers de diferentes tamanhos; e na última comparou-se o valor hedônico de compras feitas em lojas de especialidade e superlojas. De forma geral, a conclusão éque o valor hedônico não pode ser atribuído a classes específicas de varejistas, uma vez que os efeitos principais, quando presentes, foram pouco significativos. Sugere-se que futuros estudos concentrem-se em determinadas características dos varejistas e na interação destas características com características individuais na criação do valor hedônico.PALAVRAS-CHAVEMarketing; Comportamento do consumidor; Valor hedônico de compras; Varejo; Levantamento. Editora Mackenzie2009-04-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/389Revista de Administração Mackenzie; Vol. 10 No. 2 (2009)Revista de Administração Mackenzie; Vol. 10 Núm. 2 (2009)Revista de Administração Mackenzie (Mackenzie Management Review); v. 10 n. 2 (2009)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/389/226Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessHernandez, José Mauro da Costa2011-01-18T13:50:04Zoai:ojs.editorarevistas.mackenzie.br:article/389Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:35.006279RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
Foi bom para você? Uma comparação do valor hedônico de compras feitas em diferentes tipos de varejistas
title HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
spellingShingle HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
Hernandez, José Mauro da Costa
title_short HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
title_full HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
title_fullStr HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
title_full_unstemmed HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
title_sort HOW DID YOU LIKE IT? COMPARING HEDONIC SHOPPING VALUE OF PURCHASES MADE AT DIFFERENT TYPES OF RETAILERS
author Hernandez, José Mauro da Costa
author_facet Hernandez, José Mauro da Costa
author_role author
dc.contributor.author.fl_str_mv Hernandez, José Mauro da Costa
description This study compares, in three distinct studies, the hedonic value of purchases made at different retail merchants. In the first study it is compared the hedonic shopping value of purchases made at e-stores and brick-and-mortar merchants; the second compares large and small malls, and the third compares specialty stores and superstores. In general, the conclusion is that hedonic shopping value cannot be attributed to specific merchant classes since the main effects, whenever present, were of little significance. It is suggested that future studies should focus on looking into specific retail merchant characteristics and how they interact with individual characteristics in the creation of hedonic value.KEYWORDS Marketing; Consumer behavior; Hedonic shopping value; Retailing; Survey.      
publishDate 2009
dc.date.none.fl_str_mv 2009-04-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/389
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/389
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/389/226
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 10 No. 2 (2009)
Revista de Administração Mackenzie; Vol. 10 Núm. 2 (2009)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 10 n. 2 (2009)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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