A INFORMAÇÃO COMO PRÁTICA DE INCENTIVO AO CONSUMO NO AMBIENTE DIGITAL

• Autor(a) principal: NASCIMENTO, RENATA FERREIRA DO
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/1907
• topic: Conteúdo de Marca; Marketing de Conteúdo; Jornalismo; Publicidade; Fake News; Conteúdo; Branded Content; Content Marketing; Journalism; Advertising; Fake news; Content; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

Several technological evolutions have enabled new and diversified forms of interaction between human and brands. They are made through digital interfaces, such as digital social media platforms, comments and conversational digital applications. These factors have transformed, among other, the way of information is consumed and perceived on the internet. On this complicated communication environment, journalism and advertising also are moving from their semantic meaning and getting closer to each other, contributing to the audience's perception that information comes from a single area of the communication, joining to content produced by entertainment and by the audience. The intention of this research is, therefore, to contribute with a study about the informative content when produced by brands with commercial purpose and to present its similarities with the contemporary journalism, emphasizing how this practice influences the way of perceiving the information in the digital environment. The research will be carried out through bibliographic review and content analysis of advertising and journalistic productions, as well as comments produced by own public audience.