Riscos para o sucesso da implanta????o de unidades de franquias
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1358 |
Resumo: | The global competitiveness requires knowledge of organizations to respond to risks and challenges demanded by each environment in their project management. Making predictability, speed of response and adaptation skills to survive and expand. To promote the achievement of these skills, there is a risk management projects. The expansion of an objective organization increased its competitiveness in this respect the franchise sector has been highlighted, supported by sharing model of investment, management and risks. Still, this expansion can be complex and risky, so the goal of this research is to describe how the franchisor and the franchisee understand the risks of a franchise unit deployment project. This research used multiple case study with a descriptive exploratory approach and qualitative analysis. The cases organizations were chosen given its relevance to the industry and their respective segments. From three case studies were conducted nine interviews depths, being interviewed in each of three managers responsible for the implementation of the franchise units projects. Were also collected data in documents and reports of networks and franchise units, as well as official reports in developers organs and / or regulatory segment, in addition to personal visits to the units on more than one occasion including as a mystery shopper, and participation of a actual process of franchisee funding. The research identified in practice, risks that are described in the literature and success indicators commonly used for implantation of franchises unit projects. Examples of these risks are: excess franchisor's expectations and franchisee; repetition of mistakes by failure to record lessons learned; emotional imbalance of the franchisee; neglects to identify risks; deployment with outdated standardized manuals; overconfidence in the experience of franchisors; ignore the satisfaction of the teams; and the risk that the franchisee limited to the knowledge disseminated by the network and etc. As a contribution to the practice generated a list of risks that can occur in such projects, enabling better management in order to ensure more successful deployments. It is suggested for future studies, glimpse from the perspective of Behavior Theory and still carry out a survey of greater geographic coverage, using survey research to assess whether the risks identified are actually the most important. |
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Russo, Ros??ria de F??tima Segger Macrihttp://lattes.cnpq.br/2521059777840892Russo, Ros??ria de F??tima Segger Macrihttp://lattes.cnpq.br/2521059777840892Martens, Cristina Dai Pr??http://lattes.cnpq.br/3471910853542167Rodrigues, Thelma Val??ria Rochahttp://lattes.cnpq.br/1720663738793909Vitorino, Sidney Lincoln2016-05-31T20:54:34Z2016-03-29Vitorino, Sidney Lincoln. Riscos para o sucesso da implanta????o de unidades de franquias. 2016. 115 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1358The global competitiveness requires knowledge of organizations to respond to risks and challenges demanded by each environment in their project management. Making predictability, speed of response and adaptation skills to survive and expand. To promote the achievement of these skills, there is a risk management projects. The expansion of an objective organization increased its competitiveness in this respect the franchise sector has been highlighted, supported by sharing model of investment, management and risks. Still, this expansion can be complex and risky, so the goal of this research is to describe how the franchisor and the franchisee understand the risks of a franchise unit deployment project. This research used multiple case study with a descriptive exploratory approach and qualitative analysis. The cases organizations were chosen given its relevance to the industry and their respective segments. From three case studies were conducted nine interviews depths, being interviewed in each of three managers responsible for the implementation of the franchise units projects. Were also collected data in documents and reports of networks and franchise units, as well as official reports in developers organs and / or regulatory segment, in addition to personal visits to the units on more than one occasion including as a mystery shopper, and participation of a actual process of franchisee funding. The research identified in practice, risks that are described in the literature and success indicators commonly used for implantation of franchises unit projects. Examples of these risks are: excess franchisor's expectations and franchisee; repetition of mistakes by failure to record lessons learned; emotional imbalance of the franchisee; neglects to identify risks; deployment with outdated standardized manuals; overconfidence in the experience of franchisors; ignore the satisfaction of the teams; and the risk that the franchisee limited to the knowledge disseminated by the network and etc. As a contribution to the practice generated a list of risks that can occur in such projects, enabling better management in order to ensure more successful deployments. It is suggested for future studies, glimpse from the perspective of Behavior Theory and still carry out a survey of greater geographic coverage, using survey research to assess whether the risks identified are actually the most important.A competitividade globalizada exige das organiza????es conhecimentos para responder aos riscos e desafios demandados por cada ambiente na sua gest??o de projetos. Tornando a previsibilidade, a velocidade de resposta e a adapta????o, compet??ncias para sobreviverem e expandir. Para favorecer o alcance dessas compet??ncias, existe a gest??o de riscos em projetos. A expans??o de uma organiza????o objetiva o aumento da sua competitividade, nesse aspecto o setor de franquias t??m se destacado, suportado pelo modelo de compartilhamento do investimento, gest??o e riscos. Ainda assim, essa expans??o pode ser complexa e arriscada, por isso, o objetivo dessa pesquisa ?? descrever como o franqueador e o franqueado percebem os riscos de um projeto de implanta????o de unidade de franquia. Esta pesquisa utilizou estudo de casos m??ltiplos, com uma abordagem explorat??ria descritiva e uma an??lise qualitativa. As organiza????es dos casos foram escolhidas dadas ?? sua relev??ncia para o setor e os seus respectivos segmentos. A partir de tr??s estudos de casos foram realizadas nove entrevistas de profundidades, sendo entrevistados em cada um tr??s gestores respons??veis pela implanta????o de projetos das unidades de franquias. Tamb??m foram coletados dados em documentos e relat??rios das redes e das unidades de franquias, bem como relat??rios oficiais em ??rg??os fomentadores e/ou reguladores dos segmentos, al??m de visitas pessoais nas unidades em mais de uma ocasi??o inclusive como cliente oculto, e participa????o de um processo real de capta????o de franqueado. A pesquisa identificou na pr??tica, riscos ainda n??o descritos na literatura e os indicadores de sucesso mais usados, para implanta????o de projetos de unidade de franquias. Exemplos desses riscos s??o: excesso de expectativas do franqueador e do franqueado; repeti????o de erros por falta de registro de li????es aprendidas; desequil??brio emocional do franqueado; negligencia na identifica????o de riscos; implanta????o com manuais de padroniza????o desatualizados; excesso de confian??a na experi??ncia dos franqueadores; ignorar a satisfa????o das equipes; e o risco de o franqueado limitar-se aos conhecimentos disseminados pela rede e etc. Como contribui????o para a pr??tica se gerou uma lista de riscos que podem ocorrer nesse tipo de projeto, possibilitando uma gest??o mais adequada de forma a garantir implanta????es mais bem sucedidas. Sugere-se para estudos futuros, vislumbrar sob a ??tica da Teoria de Comportamento e ainda realizar um levantamento de maior abrang??ncia geogr??fica, usando pesquisa survey para avaliar se os riscos identificados s??o realmente os mais importantes.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-31T20:54:34Z No. of bitstreams: 1 Sidney Lincoln Vitorino.pdf: 1441226 bytes, checksum: 68c336e4c30b7687a98c2dc63f7d2b09 (MD5)Made available in DSpace on 2016-05-31T20:54:34Z (GMT). No. of bitstreams: 1 Sidney Lincoln Vitorino.pdf: 1441226 bytes, checksum: 68c336e4c30b7687a98c2dc63f7d2b09 (MD5) Previous issue date: 2016-03-29application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Gest??o de ProjetosUNINOVEBrasilAdministra????ogest??o de riscosgest??o de projetossucesso de projetosfranquiasunidades de franquiasrisk managementproject managementproject successfranchisesfranchise unitsCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORiscos para o sucesso da implanta????o de unidades de franquiasRisks to the successful implementation of franchise unitsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALSidney Lincoln Vitorino.pdfSidney Lincoln Vitorino.pdfapplication/pdf1441226http://localhost:8080/tede/bitstream/tede/1358/2/Sidney+Lincoln+Vitorino.pdf68c336e4c30b7687a98c2dc63f7d2b09MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1358/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/13582019-06-19 16:40:10.29oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2019-06-19T19:40:10Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Riscos para o sucesso da implanta????o de unidades de franquias |
dc.title.alternative.eng.fl_str_mv |
Risks to the successful implementation of franchise units |
title |
Riscos para o sucesso da implanta????o de unidades de franquias |
spellingShingle |
Riscos para o sucesso da implanta????o de unidades de franquias Vitorino, Sidney Lincoln gest??o de riscos gest??o de projetos sucesso de projetos franquias unidades de franquias risk management project management project success franchises franchise units CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Riscos para o sucesso da implanta????o de unidades de franquias |
title_full |
Riscos para o sucesso da implanta????o de unidades de franquias |
title_fullStr |
Riscos para o sucesso da implanta????o de unidades de franquias |
title_full_unstemmed |
Riscos para o sucesso da implanta????o de unidades de franquias |
title_sort |
Riscos para o sucesso da implanta????o de unidades de franquias |
author |
Vitorino, Sidney Lincoln |
author_facet |
Vitorino, Sidney Lincoln |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Russo, Ros??ria de F??tima Segger Macri |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/2521059777840892 |
dc.contributor.referee1.fl_str_mv |
Russo, Ros??ria de F??tima Segger Macri |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/2521059777840892 |
dc.contributor.referee2.fl_str_mv |
Martens, Cristina Dai Pr?? |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/3471910853542167 |
dc.contributor.referee3.fl_str_mv |
Rodrigues, Thelma Val??ria Rocha |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1720663738793909 |
dc.contributor.author.fl_str_mv |
Vitorino, Sidney Lincoln |
contributor_str_mv |
Russo, Ros??ria de F??tima Segger Macri Russo, Ros??ria de F??tima Segger Macri Martens, Cristina Dai Pr?? Rodrigues, Thelma Val??ria Rocha |
dc.subject.por.fl_str_mv |
gest??o de riscos gest??o de projetos sucesso de projetos franquias unidades de franquias |
topic |
gest??o de riscos gest??o de projetos sucesso de projetos franquias unidades de franquias risk management project management project success franchises franchise units CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
risk management project management project success franchises franchise units |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The global competitiveness requires knowledge of organizations to respond to risks and challenges demanded by each environment in their project management. Making predictability, speed of response and adaptation skills to survive and expand. To promote the achievement of these skills, there is a risk management projects. The expansion of an objective organization increased its competitiveness in this respect the franchise sector has been highlighted, supported by sharing model of investment, management and risks. Still, this expansion can be complex and risky, so the goal of this research is to describe how the franchisor and the franchisee understand the risks of a franchise unit deployment project. This research used multiple case study with a descriptive exploratory approach and qualitative analysis. The cases organizations were chosen given its relevance to the industry and their respective segments. From three case studies were conducted nine interviews depths, being interviewed in each of three managers responsible for the implementation of the franchise units projects. Were also collected data in documents and reports of networks and franchise units, as well as official reports in developers organs and / or regulatory segment, in addition to personal visits to the units on more than one occasion including as a mystery shopper, and participation of a actual process of franchisee funding. The research identified in practice, risks that are described in the literature and success indicators commonly used for implantation of franchises unit projects. Examples of these risks are: excess franchisor's expectations and franchisee; repetition of mistakes by failure to record lessons learned; emotional imbalance of the franchisee; neglects to identify risks; deployment with outdated standardized manuals; overconfidence in the experience of franchisors; ignore the satisfaction of the teams; and the risk that the franchisee limited to the knowledge disseminated by the network and etc. As a contribution to the practice generated a list of risks that can occur in such projects, enabling better management in order to ensure more successful deployments. It is suggested for future studies, glimpse from the perspective of Behavior Theory and still carry out a survey of greater geographic coverage, using survey research to assess whether the risks identified are actually the most important. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-05-31T20:54:34Z |
dc.date.issued.fl_str_mv |
2016-03-29 |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Vitorino, Sidney Lincoln. Riscos para o sucesso da implanta????o de unidades de franquias. 2016. 115 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1358 |
identifier_str_mv |
Vitorino, Sidney Lincoln. Riscos para o sucesso da implanta????o de unidades de franquias. 2016. 115 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo. |
url |
http://bibliotecatede.uninove.br/handle/tede/1358 |
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por |
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por |
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8024035432632778221 |
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600 |
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openAccess |
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UNINOVE |
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Brasil |
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Administra????o |
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Universidade Nove de Julho |
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