Adolescents, television and science: an exploratory study from brazilian advertising

• Autor(a) principal: de Carvalho, Vanessa Brasil
• Data de Publicação: 2020
• Outros Autores: Massarani, Luisa
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
• Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/34458
• topic: Public understanding of Science; Teenagers; Advertising; Percepción pública de la ciência; Adolescentes; Publicidad; Percepção pública da ciência; Adolescentes; Publicidades

This paper shows a qualitative analysis at the intersection between scientific communication and communication, bringing reflections of Brazilian teenagers’ public perception of science generated by television advertising. Through interviews, we seek to understand how these young people understand and relate to the scientific content present in these kind of advertising that, so recurrently, make use of such content as a purchase motivator. The interviewees were very critical on television advertising, showing that they construct several meanings from it. Although the results are not conclusive or exhaustive, due to the qualitative nature of this research, we realize that it’s possible that the perception of the young people about Science can be linked to the approach of these subjects in advertisements.