Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019

Detalhes bibliográficos
Autor(a) principal: Fonseca, André Filipe Correia Santana da
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/19015
Resumo: This study aimed to contribute to the literature on negative campaigning, by studying it on a never tested context: the campaigning to the European Parliament elections (second-order elections) in Portugal during 2009 to 2019. The main objective of this dissertation was to verify patterns of evolution along the period and test the conventional factors explaining campaign negativity outside a first-order electoral competition. In order to fulfil this goal, a content analysis approach was used. The focus was put on the political discourse on TV spots and outdoors. The results show that during this period campaign negativity fluctuated, being the 2014 campaign the one with more negativity, which is in accordance with many studies in the European context. Other conclusions of the study are that parties’ position on the polls tend to influence the amount of negativity used. Also, the use of this strategy is mostly seen at the beginning of campaigns, contrary to what the literature suggests, and ideology affects the level of negativity, being the most left-wing parties the more negative. Most of the campaign is focused on national policies and not European issues.
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spelling Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019Negative campaignsElectoral campaignsEuropean electionsTV spots and outdoorsSecond-order electionsCampanhas negativasEleições europeiasCampanhas eleitoraisTempos de antena e cartazesEleições de segunda ordemThis study aimed to contribute to the literature on negative campaigning, by studying it on a never tested context: the campaigning to the European Parliament elections (second-order elections) in Portugal during 2009 to 2019. The main objective of this dissertation was to verify patterns of evolution along the period and test the conventional factors explaining campaign negativity outside a first-order electoral competition. In order to fulfil this goal, a content analysis approach was used. The focus was put on the political discourse on TV spots and outdoors. The results show that during this period campaign negativity fluctuated, being the 2014 campaign the one with more negativity, which is in accordance with many studies in the European context. Other conclusions of the study are that parties’ position on the polls tend to influence the amount of negativity used. Also, the use of this strategy is mostly seen at the beginning of campaigns, contrary to what the literature suggests, and ideology affects the level of negativity, being the most left-wing parties the more negative. Most of the campaign is focused on national policies and not European issues.Este estudo teve o objectivo de contribuir para a literatura das campanhas negativas, estudando-as num contexto nunca antes analisado: as campanhas das eleições para o Parlamento Europeu (eleições de segunda ordem) em Portugal durante o período de 2009 a 2019. O principal objectivo desta dissertação foi o de verificar padrões de evolução durante o período e testar os factores tradicionais das campanhas negativas identificados nos estudos sobre eleições de primeira ordem. Para responder a esta questão é usado o método da análise de conteúdo, sendo analisados os tempos de antena e os cartazes produzidos pelos vários partidos. Os resultados mostram que, durante este período, o recurso à campanha negativa varia, sendo a campanha de 2014 a mais negativa, estando isto de acordo com muitos estudos feitos no contexto europeu. Outras conclusões do estudo são que a posição dos partidos nas sondagens tende a influenciar o recurso à campanha negativa. Além disso, esta estratégia é observável maioritariamente no início das campanhas, contrariamente ao sugerido pela literatura, e a ideologia afecta o nível de negatividade, sendo os partidos mais à esquerda os mais negativos. A maioria da campanha é focada em assuntos internos e não europeus.2019-12-09T16:10:02Z2019-11-13T00:00:00Z2019-11-132019-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/19015TID:202311155porFonseca, André Filipe Correia Santana dainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:39:38Zoai:repositorio.iscte-iul.pt:10071/19015Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:18:13.445346Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
title Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
spellingShingle Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
Fonseca, André Filipe Correia Santana da
Negative campaigns
Electoral campaigns
European elections
TV spots and outdoors
Second-order elections
Campanhas negativas
Eleições europeias
Campanhas eleitorais
Tempos de antena e cartazes
Eleições de segunda ordem
title_short Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
title_full Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
title_fullStr Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
title_full_unstemmed Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
title_sort Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019
author Fonseca, André Filipe Correia Santana da
author_facet Fonseca, André Filipe Correia Santana da
author_role author
dc.contributor.author.fl_str_mv Fonseca, André Filipe Correia Santana da
dc.subject.por.fl_str_mv Negative campaigns
Electoral campaigns
European elections
TV spots and outdoors
Second-order elections
Campanhas negativas
Eleições europeias
Campanhas eleitorais
Tempos de antena e cartazes
Eleições de segunda ordem
topic Negative campaigns
Electoral campaigns
European elections
TV spots and outdoors
Second-order elections
Campanhas negativas
Eleições europeias
Campanhas eleitorais
Tempos de antena e cartazes
Eleições de segunda ordem
description This study aimed to contribute to the literature on negative campaigning, by studying it on a never tested context: the campaigning to the European Parliament elections (second-order elections) in Portugal during 2009 to 2019. The main objective of this dissertation was to verify patterns of evolution along the period and test the conventional factors explaining campaign negativity outside a first-order electoral competition. In order to fulfil this goal, a content analysis approach was used. The focus was put on the political discourse on TV spots and outdoors. The results show that during this period campaign negativity fluctuated, being the 2014 campaign the one with more negativity, which is in accordance with many studies in the European context. Other conclusions of the study are that parties’ position on the polls tend to influence the amount of negativity used. Also, the use of this strategy is mostly seen at the beginning of campaigns, contrary to what the literature suggests, and ideology affects the level of negativity, being the most left-wing parties the more negative. Most of the campaign is focused on national policies and not European issues.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-09T16:10:02Z
2019-11-13T00:00:00Z
2019-11-13
2019-09
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/19015
TID:202311155
url http://hdl.handle.net/10071/19015
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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