Políticas públicas saudáveis na mídia social: em tempos de promoção de saúde quem se arrisca ser "sedentário assumido"?

• Autor(a) principal: Souto, Ana Cristina Carneiro Fernandes
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/16906
• topic: Identidade; Promoção de saúde; Mídia social; Identity; Health promotion; Social media; CNPQ::CIENCIAS HUMANAS::PSICOLOGIA::PSICOLOGIA SOCIAL

It is no novelty to say that there exists a relationship between physical and mental health. This idea has been present, since ancient times, in the very expression mens sana in corpore sano , which already suggested that health would be fostered by a balanced way of life. Within our social and historical context, in another view point, the way of life is a relevant Public Health concern, as one faces the evidences that the Chronic Non-communicable Diseases (NCD), constitute the main causes of premature mortality and disability, in most of the countries in our continent, Brazil included. With this perspective, neoliberal public policies, targeted at promoting the construction of healthier lives, underpin the affirmation that a sedentary lifestyle, as a modernity nondesirable byproduct is a risky lifestyle and, thus must be avoided. The promotional movement, besides motivating an individual adhesion and producing proactive movements towards the healthy prescriptions, has generated other effects and paradoxical movements. Facing this reality, the present Master Dissertation, as a textual result of a remotely conducted research, via the internet, combines the data presentation with discussions and reflections performed in two venues: identity and health. From the identity standpoint, the study initiates focusing on a group of assumed sedentary people and deepens into an emblematic case study. On its turn, from de health standpoint, the voluntary action of constructing an identity in the internet is problematized, more specifically, the action of turning public a negatively valued personal attribute, as the sedentary face of the identity. From the collected data and reflections made, it is possible to say that: the activism in a social network carries a certain emancipatory possibility. The communicative actions of the assumed sedentary have the intent to validate the their daily practices, among peers, and they do not indicate a resistance movement directed against the practices prescribed as healthy, in a certain sense the assumed sedentary reproduce the dominant theoretical speech of the health promotional movement. Finally, from de studied case it is possible to say that the human post-conventional identity is determinant on making real certain life project dimensions via communicative action within the net