E-commerce e pandemia: uma análise com varejistas de pequeno porte no setor de moda

• Autor(a) principal: Souza, Maria Eduarda Rocha de
• Data de Publicação: 2022
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/32892
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO; E-commerce; Comércio eletrônico; Pandemia; Distanciamento social; Varejista; Pequeno porte; Setor de moda; E-commerce; Pandemic; Social distancing; Retailer; Small size; Fashion sector

The pandemic period was a time of evident changes in the market, forcing businesses to transition from face-to-face to e-commerce due to the need for social distancing. To do so, small retailers were faced with an impasse, considering that their sales were, for the most part, with physical stores. It is noteworthy that small retailers in the fashion sector perceived a greater impact on their sales, mainly due to the fact that the fashion sector is not considered an essential activity, as well as the closing of physical stores preventing consumers from buying the products. E-commerce, then, became necessary during this period, in order to promote the sales of small retailers in the fashion sector and prevent them from going out of business