Fabricating numbers: an analysis of Netflix Original series’ viewership data
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Galáxia (São Paulo) |
Texto Completo: | https://revistas.pucsp.br/index.php/galaxia/article/view/53700 |
Resumo: | This paper investigates which strategies Netflix employs to publicize information about its titles’ performance to discuss the issues and inconsistencies of audience measurement in streaming platforms. We ana- lyzed Netflix’s quarterly earnings reports released between 2013 and 2020, focusing on the data referring to the performance of fictional series avail- able in the catalog. We argue that, besides the audience fragmentation andnon-linear spectatorship, the platform’s opacity would also contribute to greater flexibility in the methods used to measure the audience. At the same time, these allow Netflix more freedom to choose which information it makes public. Considering the competitiveness of the streaming market, the announcement of the number of views frames Netflix Original Series, the company’s exclusive productions, as successful cases. |
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Fabricating numbers: an analysis of Netflix Original series’ viewership dataFabricando números: Uma análise sobre dados de visualização das Séries Originais NetflixPlataformas de streaming.séries originais netflixNúmeros de audiênciaratingsstreaming platformsNetflix original series This paper investigates which strategies Netflix employs to publicize information about its titles’ performance to discuss the issues and inconsistencies of audience measurement in streaming platforms. We ana- lyzed Netflix’s quarterly earnings reports released between 2013 and 2020, focusing on the data referring to the performance of fictional series avail- able in the catalog. We argue that, besides the audience fragmentation andnon-linear spectatorship, the platform’s opacity would also contribute to greater flexibility in the methods used to measure the audience. At the same time, these allow Netflix more freedom to choose which information it makes public. Considering the competitiveness of the streaming market, the announcement of the number of views frames Netflix Original Series, the company’s exclusive productions, as successful cases. Este artigo investiga quais estratégias são utilizadas pela Netflix para anunciar informações sobre o desempenho de suas obras com o intuito de debater as problemáticas e inconsistências da mensuração da audiência em plataformas de streaming. A partir dos relatórios trimestrais divulgados pela empresa entre 2013 e 2020, são analisados os dados referentes à performance das séries ficcionais presentes no catálogo. Argumentamos que, para além da fragmentação da audiência e da espectatorialidade não-linear, a opacidade da plataforma também contribuiria para uma maior flexibilidade na decisão dos parâmetros considerados ao se quantificar uma visualização e quais números são publicitados. Tendo em vista que o mercado de streaming tem sido mar- cado pela intensa competitividade, a divulgação de números de visualizações seria feita com o intuito de apresentar as séries Originais Netflix, produções exclusivas da empresa, como casos de sucesso. PEPG COS-PUC-SP2022-05-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/53700Galaxia; No. 47 (2022): GaláxiaGALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 47 (2022): Galáxia1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/53700/39235Copyright (c) 2022 Daniel Rioshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRios, Daniel2022-06-21T13:55:56Zoai:ojs.pkp.sfu.ca:article/53700Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2022-06-21T13:55:56Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.none.fl_str_mv |
Fabricating numbers: an analysis of Netflix Original series’ viewership data Fabricando números: Uma análise sobre dados de visualização das Séries Originais Netflix |
title |
Fabricating numbers: an analysis of Netflix Original series’ viewership data |
spellingShingle |
Fabricating numbers: an analysis of Netflix Original series’ viewership data Rios, Daniel Plataformas de streaming. séries originais netflix Números de audiência ratings streaming platforms Netflix original series |
title_short |
Fabricating numbers: an analysis of Netflix Original series’ viewership data |
title_full |
Fabricating numbers: an analysis of Netflix Original series’ viewership data |
title_fullStr |
Fabricating numbers: an analysis of Netflix Original series’ viewership data |
title_full_unstemmed |
Fabricating numbers: an analysis of Netflix Original series’ viewership data |
title_sort |
Fabricating numbers: an analysis of Netflix Original series’ viewership data |
author |
Rios, Daniel |
author_facet |
Rios, Daniel |
author_role |
author |
dc.contributor.author.fl_str_mv |
Rios, Daniel |
dc.subject.por.fl_str_mv |
Plataformas de streaming. séries originais netflix Números de audiência ratings streaming platforms Netflix original series |
topic |
Plataformas de streaming. séries originais netflix Números de audiência ratings streaming platforms Netflix original series |
description |
This paper investigates which strategies Netflix employs to publicize information about its titles’ performance to discuss the issues and inconsistencies of audience measurement in streaming platforms. We ana- lyzed Netflix’s quarterly earnings reports released between 2013 and 2020, focusing on the data referring to the performance of fictional series avail- able in the catalog. We argue that, besides the audience fragmentation andnon-linear spectatorship, the platform’s opacity would also contribute to greater flexibility in the methods used to measure the audience. At the same time, these allow Netflix more freedom to choose which information it makes public. Considering the competitiveness of the streaming market, the announcement of the number of views frames Netflix Original Series, the company’s exclusive productions, as successful cases. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/53700 |
url |
https://revistas.pucsp.br/index.php/galaxia/article/view/53700 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/53700/39235 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Daniel Rios https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Daniel Rios https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
dc.source.none.fl_str_mv |
Galaxia; No. 47 (2022): Galáxia GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 47 (2022): Galáxia 1982-2553 reponame:Galáxia (São Paulo) instname:Pontifícia Universidade Católica de São Paulo (PUC-SP) instacron:PUC_SP |
instname_str |
Pontifícia Universidade Católica de São Paulo (PUC-SP) |
instacron_str |
PUC_SP |
institution |
PUC_SP |
reponame_str |
Galáxia (São Paulo) |
collection |
Galáxia (São Paulo) |
repository.name.fl_str_mv |
Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP) |
repository.mail.fl_str_mv |
cos@pucsp.br||aidarprado@gmail.com |
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1799129332246904832 |