Fabricating numbers: an analysis of Netflix Original series’ viewership data

Detalhes bibliográficos
Autor(a) principal: Rios, Daniel
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/53700
Resumo: This paper investigates which strategies Netflix employs to publicize information about its titles’ performance to discuss the issues and inconsistencies of audience measurement in streaming platforms. We ana- lyzed Netflix’s quarterly earnings reports released between 2013 and 2020, focusing on the data referring to the performance of fictional series avail- able in the catalog. We argue that, besides the audience fragmentation andnon-linear spectatorship, the platform’s opacity would also contribute to greater flexibility in the methods used to measure the audience. At the same time, these allow Netflix more freedom to choose which information it makes public. Considering the competitiveness of the streaming market, the announcement of the number of views frames Netflix Original Series, the company’s exclusive productions, as successful cases.
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spelling Fabricating numbers: an analysis of Netflix Original series’ viewership dataFabricando números: Uma análise sobre dados de visualização das Séries Originais NetflixPlataformas de streaming.séries originais netflixNúmeros de audiênciaratingsstreaming platformsNetflix original series This paper investigates which strategies Netflix employs to publicize information about its titles’ performance to discuss the issues and inconsistencies of audience measurement in streaming platforms. We ana- lyzed Netflix’s quarterly earnings reports released between 2013 and 2020, focusing on the data referring to the performance of fictional series avail- able in the catalog. We argue that, besides the audience fragmentation andnon-linear spectatorship, the platform’s opacity would also contribute to greater flexibility in the methods used to measure the audience. At the same time, these allow Netflix more freedom to choose which information it makes public. Considering the competitiveness of the streaming market, the announcement of the number of views frames Netflix Original Series, the company’s exclusive productions, as successful cases. Este artigo investiga quais estratégias são utilizadas pela Netflix para anunciar informações sobre o desempenho de suas obras com o intuito de debater as problemáticas e inconsistências da mensuração da audiência em plataformas de streaming. A partir dos relatórios trimestrais divulgados pela empresa entre 2013 e 2020, são analisados os dados referentes à performance das séries ficcionais presentes no catálogo. Argumentamos que, para além da fragmentação da audiência e da espectatorialidade não-linear, a opacidade da plataforma também contribuiria para uma maior flexibilidade na decisão dos parâmetros considerados ao se quantificar uma visualização e quais números são publicitados. Tendo em vista que o mercado de streaming tem sido mar- cado pela intensa competitividade, a divulgação de números de visualizações seria feita com o intuito de apresentar as séries Originais Netflix, produções exclusivas da empresa, como casos de sucesso. PEPG COS-PUC-SP2022-05-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/53700Galaxia; No. 47 (2022): GaláxiaGALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 47 (2022): Galáxia1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/53700/39235Copyright (c) 2022 Daniel Rioshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRios, Daniel2022-06-21T13:55:56Zoai:ojs.pkp.sfu.ca:article/53700Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2022-06-21T13:55:56Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Fabricating numbers: an analysis of Netflix Original series’ viewership data
Fabricando números: Uma análise sobre dados de visualização das Séries Originais Netflix
title Fabricating numbers: an analysis of Netflix Original series’ viewership data
spellingShingle Fabricating numbers: an analysis of Netflix Original series’ viewership data
Rios, Daniel
Plataformas de streaming.
séries originais netflix
Números de audiência
ratings
streaming platforms
Netflix original series
title_short Fabricating numbers: an analysis of Netflix Original series’ viewership data
title_full Fabricating numbers: an analysis of Netflix Original series’ viewership data
title_fullStr Fabricating numbers: an analysis of Netflix Original series’ viewership data
title_full_unstemmed Fabricating numbers: an analysis of Netflix Original series’ viewership data
title_sort Fabricating numbers: an analysis of Netflix Original series’ viewership data
author Rios, Daniel
author_facet Rios, Daniel
author_role author
dc.contributor.author.fl_str_mv Rios, Daniel
dc.subject.por.fl_str_mv Plataformas de streaming.
séries originais netflix
Números de audiência
ratings
streaming platforms
Netflix original series
topic Plataformas de streaming.
séries originais netflix
Números de audiência
ratings
streaming platforms
Netflix original series
description This paper investigates which strategies Netflix employs to publicize information about its titles’ performance to discuss the issues and inconsistencies of audience measurement in streaming platforms. We ana- lyzed Netflix’s quarterly earnings reports released between 2013 and 2020, focusing on the data referring to the performance of fictional series avail- able in the catalog. We argue that, besides the audience fragmentation andnon-linear spectatorship, the platform’s opacity would also contribute to greater flexibility in the methods used to measure the audience. At the same time, these allow Netflix more freedom to choose which information it makes public. Considering the competitiveness of the streaming market, the announcement of the number of views frames Netflix Original Series, the company’s exclusive productions, as successful cases.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/53700
url https://revistas.pucsp.br/index.php/galaxia/article/view/53700
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/53700/39235
dc.rights.driver.fl_str_mv Copyright (c) 2022 Daniel Rios
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Daniel Rios
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 47 (2022): Galáxia
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 47 (2022): Galáxia
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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