The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation

Detalhes bibliográficos
Autor(a) principal: Sá, Simone Pereira de
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/19772
Resumo: This paper examines the videos The Numa Numa Dance – a 2004 amateur video uploaded by Gary Brolsma and taken as a precursor of viral musical videoclips, and Gangnam Style, by Dj Psy – the official music video of a k-pop song and the most frequently watched videoclip in the history of YouTube, and discusses the mediation process whereby these videos circulate on YouTube from a comparative perspective. The core premise is that The Numa Numa Dance is the precursor of a category of music videos that later help us understand the success of Gangnam Style, and that they both fall within the same socio-technical network that links amateur and professional people, cultural industry and common users. Once they are mapped, these networks reveal important aspects of contemporary musical culture circulating through digital media.
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spelling The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediationThe Numa Numa dance e Gangnam Style: videos musicais no Youtube em múltiplas mediaçõesactor-network theoryYouTubemusical videoclipsteoria ator-rede – youtube – videoclipesThis paper examines the videos The Numa Numa Dance – a 2004 amateur video uploaded by Gary Brolsma and taken as a precursor of viral musical videoclips, and Gangnam Style, by Dj Psy – the official music video of a k-pop song and the most frequently watched videoclip in the history of YouTube, and discusses the mediation process whereby these videos circulate on YouTube from a comparative perspective. The core premise is that The Numa Numa Dance is the precursor of a category of music videos that later help us understand the success of Gangnam Style, and that they both fall within the same socio-technical network that links amateur and professional people, cultural industry and common users. Once they are mapped, these networks reveal important aspects of contemporary musical culture circulating through digital media.O trabalho aborda os vídeos The Numa Numa Dance – vídeo amador cover precursor dos virais musicais, veiculado em 2004 por Gary Brolsma; e Gangnam Style, do Dj Psy – videoclipe oficial da canção do pop coreano e o vídeo mais visto da história do Youtube; buscando discutir os processos de mediação que envolvem a circulação desses vídeos em perspectiva comparada. A premissa central é a de que The Numa Numa Dance é precursor de uma categoria de vídeos musicais que nos ajuda a entender o sucesso de Gangnam Style posteriormente; e que ambos se inscrevem na mesma rede sociotécnica que articula amadores e profissionais, indústria cultural e usuários comuns e que, mapeadas, nos revelam aspectos importantes da cultura musical contemporânea circulando através das redes digitais.PEPG COS-PUC-SP2014-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/19772Galaxia; No. 28 (2014)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 28 (2014)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/19772/15747Sá, Simone Pereira deinfo:eu-repo/semantics/openAccess2024-05-15T14:01:13Zoai:ojs.pkp.sfu.ca:article/19772Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:13Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
The Numa Numa dance e Gangnam Style: videos musicais no Youtube em múltiplas mediações
title The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
spellingShingle The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
Sá, Simone Pereira de
actor-network theory
YouTube
musical videoclips
teoria ator-rede – youtube – videoclipes
title_short The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
title_full The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
title_fullStr The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
title_full_unstemmed The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
title_sort The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
author Sá, Simone Pereira de
author_facet Sá, Simone Pereira de
author_role author
dc.contributor.author.fl_str_mv Sá, Simone Pereira de
dc.subject.por.fl_str_mv actor-network theory
YouTube
musical videoclips
teoria ator-rede – youtube – videoclipes
topic actor-network theory
YouTube
musical videoclips
teoria ator-rede – youtube – videoclipes
description This paper examines the videos The Numa Numa Dance – a 2004 amateur video uploaded by Gary Brolsma and taken as a precursor of viral musical videoclips, and Gangnam Style, by Dj Psy – the official music video of a k-pop song and the most frequently watched videoclip in the history of YouTube, and discusses the mediation process whereby these videos circulate on YouTube from a comparative perspective. The core premise is that The Numa Numa Dance is the precursor of a category of music videos that later help us understand the success of Gangnam Style, and that they both fall within the same socio-technical network that links amateur and professional people, cultural industry and common users. Once they are mapped, these networks reveal important aspects of contemporary musical culture circulating through digital media.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/19772
url https://revistas.pucsp.br/index.php/galaxia/article/view/19772
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/19772/15747
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 28 (2014)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 28 (2014)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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