The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation
Autor(a) principal: | |
---|---|
Data de Publicação: | 2014 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Galáxia (São Paulo) |
Texto Completo: | https://revistas.pucsp.br/index.php/galaxia/article/view/19772 |
Resumo: | This paper examines the videos The Numa Numa Dance – a 2004 amateur video uploaded by Gary Brolsma and taken as a precursor of viral musical videoclips, and Gangnam Style, by Dj Psy – the official music video of a k-pop song and the most frequently watched videoclip in the history of YouTube, and discusses the mediation process whereby these videos circulate on YouTube from a comparative perspective. The core premise is that The Numa Numa Dance is the precursor of a category of music videos that later help us understand the success of Gangnam Style, and that they both fall within the same socio-technical network that links amateur and professional people, cultural industry and common users. Once they are mapped, these networks reveal important aspects of contemporary musical culture circulating through digital media. |
id |
PUC_SP-8_836fc6595ad7fe28edd4b5d27148d532 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/19772 |
network_acronym_str |
PUC_SP-8 |
network_name_str |
Galáxia (São Paulo) |
repository_id_str |
|
spelling |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediationThe Numa Numa dance e Gangnam Style: videos musicais no Youtube em múltiplas mediaçõesactor-network theoryYouTubemusical videoclipsteoria ator-rede – youtube – videoclipesThis paper examines the videos The Numa Numa Dance – a 2004 amateur video uploaded by Gary Brolsma and taken as a precursor of viral musical videoclips, and Gangnam Style, by Dj Psy – the official music video of a k-pop song and the most frequently watched videoclip in the history of YouTube, and discusses the mediation process whereby these videos circulate on YouTube from a comparative perspective. The core premise is that The Numa Numa Dance is the precursor of a category of music videos that later help us understand the success of Gangnam Style, and that they both fall within the same socio-technical network that links amateur and professional people, cultural industry and common users. Once they are mapped, these networks reveal important aspects of contemporary musical culture circulating through digital media.O trabalho aborda os vídeos The Numa Numa Dance – vídeo amador cover precursor dos virais musicais, veiculado em 2004 por Gary Brolsma; e Gangnam Style, do Dj Psy – videoclipe oficial da canção do pop coreano e o vídeo mais visto da história do Youtube; buscando discutir os processos de mediação que envolvem a circulação desses vídeos em perspectiva comparada. A premissa central é a de que The Numa Numa Dance é precursor de uma categoria de vídeos musicais que nos ajuda a entender o sucesso de Gangnam Style posteriormente; e que ambos se inscrevem na mesma rede sociotécnica que articula amadores e profissionais, indústria cultural e usuários comuns e que, mapeadas, nos revelam aspectos importantes da cultura musical contemporânea circulando através das redes digitais.PEPG COS-PUC-SP2014-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/19772Galaxia; No. 28 (2014)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 28 (2014)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/19772/15747Sá, Simone Pereira deinfo:eu-repo/semantics/openAccess2024-05-15T14:01:13Zoai:ojs.pkp.sfu.ca:article/19772Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:13Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.none.fl_str_mv |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation The Numa Numa dance e Gangnam Style: videos musicais no Youtube em múltiplas mediações |
title |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation |
spellingShingle |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation Sá, Simone Pereira de actor-network theory YouTube musical videoclips teoria ator-rede – youtube – videoclipes |
title_short |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation |
title_full |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation |
title_fullStr |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation |
title_full_unstemmed |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation |
title_sort |
The Numa Numa Dance and Gangnam Style: musical videos on youtube in multiple mediation |
author |
Sá, Simone Pereira de |
author_facet |
Sá, Simone Pereira de |
author_role |
author |
dc.contributor.author.fl_str_mv |
Sá, Simone Pereira de |
dc.subject.por.fl_str_mv |
actor-network theory YouTube musical videoclips teoria ator-rede – youtube – videoclipes |
topic |
actor-network theory YouTube musical videoclips teoria ator-rede – youtube – videoclipes |
description |
This paper examines the videos The Numa Numa Dance – a 2004 amateur video uploaded by Gary Brolsma and taken as a precursor of viral musical videoclips, and Gangnam Style, by Dj Psy – the official music video of a k-pop song and the most frequently watched videoclip in the history of YouTube, and discusses the mediation process whereby these videos circulate on YouTube from a comparative perspective. The core premise is that The Numa Numa Dance is the precursor of a category of music videos that later help us understand the success of Gangnam Style, and that they both fall within the same socio-technical network that links amateur and professional people, cultural industry and common users. Once they are mapped, these networks reveal important aspects of contemporary musical culture circulating through digital media. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/19772 |
url |
https://revistas.pucsp.br/index.php/galaxia/article/view/19772 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.pucsp.br/index.php/galaxia/article/view/19772/15747 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
publisher.none.fl_str_mv |
PEPG COS-PUC-SP |
dc.source.none.fl_str_mv |
Galaxia; No. 28 (2014) GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 28 (2014) 1982-2553 reponame:Galáxia (São Paulo) instname:Pontifícia Universidade Católica de São Paulo (PUC-SP) instacron:PUC_SP |
instname_str |
Pontifícia Universidade Católica de São Paulo (PUC-SP) |
instacron_str |
PUC_SP |
institution |
PUC_SP |
reponame_str |
Galáxia (São Paulo) |
collection |
Galáxia (São Paulo) |
repository.name.fl_str_mv |
Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP) |
repository.mail.fl_str_mv |
cos@pucsp.br||aidarprado@gmail.com |
_version_ |
1799129330411896832 |