Strategic Actions in the Face of Uncertainty

Detalhes bibliográficos
Autor(a) principal: Schoemaker, Paul J.H.
Data de Publicação: 2018
Outros Autores: Day, George S.
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12422
Resumo: In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically.
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spelling Strategic Actions in the Face of UncertaintyStrategic Actions in the Face of UncertaintyIn the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically. In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically. Universidade Nove de Julho - Uninove2018-09-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1242210.5585/bjm.v17i5.4178ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 700-7292177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12422/5985Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSchoemaker, Paul J.H.Day, George S.2020-01-15T14:17:58Zoai:https://periodicos.uninove.br:article/12422Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2020-01-15T14:17:58REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Strategic Actions in the Face of Uncertainty
Strategic Actions in the Face of Uncertainty
title Strategic Actions in the Face of Uncertainty
spellingShingle Strategic Actions in the Face of Uncertainty
Schoemaker, Paul J.H.
title_short Strategic Actions in the Face of Uncertainty
title_full Strategic Actions in the Face of Uncertainty
title_fullStr Strategic Actions in the Face of Uncertainty
title_full_unstemmed Strategic Actions in the Face of Uncertainty
title_sort Strategic Actions in the Face of Uncertainty
author Schoemaker, Paul J.H.
author_facet Schoemaker, Paul J.H.
Day, George S.
author_role author
author2 Day, George S.
author2_role author
dc.contributor.author.fl_str_mv Schoemaker, Paul J.H.
Day, George S.
description In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12422
10.5585/bjm.v17i5.4178
url https://periodicos.uninove.br/remark/article/view/12422
identifier_str_mv 10.5585/bjm.v17i5.4178
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12422/5985
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 700-729
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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