Strategic Actions in the Face of Uncertainty
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12422 |
Resumo: | In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically. |
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oai:https://periodicos.uninove.br:article/12422 |
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REMark - Revista Brasileira de Marketing |
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Strategic Actions in the Face of UncertaintyStrategic Actions in the Face of UncertaintyIn the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically. In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically. Universidade Nove de Julho - Uninove2018-09-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1242210.5585/bjm.v17i5.4178ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 700-7292177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12422/5985Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessSchoemaker, Paul J.H.Day, George S.2020-01-15T14:17:58Zoai:https://periodicos.uninove.br:article/12422Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2020-01-15T14:17:58REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Strategic Actions in the Face of Uncertainty Strategic Actions in the Face of Uncertainty |
title |
Strategic Actions in the Face of Uncertainty |
spellingShingle |
Strategic Actions in the Face of Uncertainty Schoemaker, Paul J.H. |
title_short |
Strategic Actions in the Face of Uncertainty |
title_full |
Strategic Actions in the Face of Uncertainty |
title_fullStr |
Strategic Actions in the Face of Uncertainty |
title_full_unstemmed |
Strategic Actions in the Face of Uncertainty |
title_sort |
Strategic Actions in the Face of Uncertainty |
author |
Schoemaker, Paul J.H. |
author_facet |
Schoemaker, Paul J.H. Day, George S. |
author_role |
author |
author2 |
Day, George S. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Schoemaker, Paul J.H. Day, George S. |
description |
In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12422 10.5585/bjm.v17i5.4178 |
url |
https://periodicos.uninove.br/remark/article/view/12422 |
identifier_str_mv |
10.5585/bjm.v17i5.4178 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12422/5985 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 700-729 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642450448384 |