Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security

Detalhes bibliográficos
Autor(a) principal: Melo, Willian Maximiliano
Data de Publicação: 2013
Outros Autores: Rossi, George Bedinelli, Gervasoni, Viviane Chunques, Silva, Dirceu da
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12006
Resumo: This research investigates Price Management in order to attract clients to public services. The object investigated is the National Institute of Social Security INSS. In this public service the clients/citizens have to contribute monthly in order to access benefits from this public service. Among many segments attended by INSS, undergraduate students are not obliged to make monthly contributions, but it is necessary for them to contribute if they want to access Social Security Benefits. In this sense, the problem to be researched is: What is the ideal price range for undergraduate students to contribute to INSS? The objective is to identify an acceptable price range for this segment to increase their access to the services provided by INSS. A Factorial Experiment was carried out to verify the effects of Information Availability and Reference Price variables on Average Price to Pay Pre-Disposition. The main and interaction effects of the variables were analyzed. The research was conducted with four randomized sample groups considering treatment conditions regarding this experiment. The results provided strong evidence that Information Availability can increase INSS services accessibility and the Average Price to Pay PreDisposition concerning undergraduate students. Reference Price use showed a decrease regarding Average Price Pre-Disposition in this segment, but it is capable of increasing the accessibility concerning to citizens/clients.
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spelling Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social SecurityDeterminação de Preços no Varejo de Serviços Públicos: Uma Abordagem Experimental para a Previdência Social BrasileiraPricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition.Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a PagarThis research investigates Price Management in order to attract clients to public services. The object investigated is the National Institute of Social Security INSS. In this public service the clients/citizens have to contribute monthly in order to access benefits from this public service. Among many segments attended by INSS, undergraduate students are not obliged to make monthly contributions, but it is necessary for them to contribute if they want to access Social Security Benefits. In this sense, the problem to be researched is: What is the ideal price range for undergraduate students to contribute to INSS? The objective is to identify an acceptable price range for this segment to increase their access to the services provided by INSS. A Factorial Experiment was carried out to verify the effects of Information Availability and Reference Price variables on Average Price to Pay Pre-Disposition. The main and interaction effects of the variables were analyzed. The research was conducted with four randomized sample groups considering treatment conditions regarding this experiment. The results provided strong evidence that Information Availability can increase INSS services accessibility and the Average Price to Pay PreDisposition concerning undergraduate students. Reference Price use showed a decrease regarding Average Price Pre-Disposition in this segment, but it is capable of increasing the accessibility concerning to citizens/clients.Esta pesquisa investiga a influncia da Gesto de Preos para atrair clientes aos servios pblicos. O objeto em estudo o Instituto Nacional do Seguro Social INSS. Neste servio pblico, os clientes-cidado devem efetuar contribuies mensais para acessarem os benefcios previdencirios. Entre os diversos segmentos atendidos pelo Instituto, encontra-se o pblico universitrio, para o qual a contribuio previdenciria facultativa, mas necessria para que este pblico participe da Previdncia Social. Assim, tem-se o seguinte problema de pesquisa: Qual o preo ideal para que o pblico universitrio contribua com o INSS? E, o objetivo identificar uma faixa de preo para que o pblico universitrio se disponha a pagar para contribuir aos servios prestados pelo INSS. Para tanto, realizou-se um estudo tipo experimento fatorial para verificar os efeitos das variveis: Disponibilidade de Informaes e Preo de Referncia sobre a varivel dependente: Pr-disposio Mdia a Pagar do pblico-alvo. Analisaram-se os efeitos principais e de interao das variveis. A pesquisa foi realizada com quatro grupos amostrais aleatorizados sob as condies de tratamento do experimento. Os resultados fornecem fortes evidncias de que a Disponibilidade de Informao capaz de ampliar a acessibilidade aos servios do INSS e a Pr-disposio Mdia a Pagar do pblico universitrio. O uso do Preo de Referncia mostrou reduzir a Pr-disposio Mdia a Pagar, mas capaz de ampliar a acessibilidade dos clientes-cidados.DOI: 10.5585/remark.v12i3.2524Universidade Nove de Julho - Uninove2013-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1200610.5585/remark.v12i3.2524ReMark - Revista Brasileira de Marketing; v. 12, n. 3 (2013): Julho - Setembro; 179-2052177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12006/5634Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessMelo, Willian MaximilianoRossi, George BedinelliGervasoni, Viviane ChunquesSilva, Dirceu da2019-02-19T17:44:32Zoai:https://periodicos.uninove.br:article/12006Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:44:32REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
Determinação de Preços no Varejo de Serviços Públicos: Uma Abordagem Experimental para a Previdência Social Brasileira
title Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
spellingShingle Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
Melo, Willian Maximiliano
Pricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition.
Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a Pagar
title_short Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
title_full Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
title_fullStr Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
title_full_unstemmed Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
title_sort Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
author Melo, Willian Maximiliano
author_facet Melo, Willian Maximiliano
Rossi, George Bedinelli
Gervasoni, Viviane Chunques
Silva, Dirceu da
author_role author
author2 Rossi, George Bedinelli
Gervasoni, Viviane Chunques
Silva, Dirceu da
author2_role author
author
author
dc.contributor.author.fl_str_mv Melo, Willian Maximiliano
Rossi, George Bedinelli
Gervasoni, Viviane Chunques
Silva, Dirceu da
dc.subject.por.fl_str_mv Pricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition.
Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a Pagar
topic Pricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition.
Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a Pagar
description This research investigates Price Management in order to attract clients to public services. The object investigated is the National Institute of Social Security INSS. In this public service the clients/citizens have to contribute monthly in order to access benefits from this public service. Among many segments attended by INSS, undergraduate students are not obliged to make monthly contributions, but it is necessary for them to contribute if they want to access Social Security Benefits. In this sense, the problem to be researched is: What is the ideal price range for undergraduate students to contribute to INSS? The objective is to identify an acceptable price range for this segment to increase their access to the services provided by INSS. A Factorial Experiment was carried out to verify the effects of Information Availability and Reference Price variables on Average Price to Pay Pre-Disposition. The main and interaction effects of the variables were analyzed. The research was conducted with four randomized sample groups considering treatment conditions regarding this experiment. The results provided strong evidence that Information Availability can increase INSS services accessibility and the Average Price to Pay PreDisposition concerning undergraduate students. Reference Price use showed a decrease regarding Average Price Pre-Disposition in this segment, but it is capable of increasing the accessibility concerning to citizens/clients.
publishDate 2013
dc.date.none.fl_str_mv 2013-12-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12006
10.5585/remark.v12i3.2524
url https://periodicos.uninove.br/remark/article/view/12006
identifier_str_mv 10.5585/remark.v12i3.2524
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12006/5634
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 12, n. 3 (2013): Julho - Setembro; 179-205
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1799138642492391424

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