Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12006 |
Resumo: | This research investigates Price Management in order to attract clients to public services. The object investigated is the National Institute of Social Security INSS. In this public service the clients/citizens have to contribute monthly in order to access benefits from this public service. Among many segments attended by INSS, undergraduate students are not obliged to make monthly contributions, but it is necessary for them to contribute if they want to access Social Security Benefits. In this sense, the problem to be researched is: What is the ideal price range for undergraduate students to contribute to INSS? The objective is to identify an acceptable price range for this segment to increase their access to the services provided by INSS. A Factorial Experiment was carried out to verify the effects of Information Availability and Reference Price variables on Average Price to Pay Pre-Disposition. The main and interaction effects of the variables were analyzed. The research was conducted with four randomized sample groups considering treatment conditions regarding this experiment. The results provided strong evidence that Information Availability can increase INSS services accessibility and the Average Price to Pay PreDisposition concerning undergraduate students. Reference Price use showed a decrease regarding Average Price Pre-Disposition in this segment, but it is capable of increasing the accessibility concerning to citizens/clients. |
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Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social SecurityDeterminação de Preços no Varejo de Serviços Públicos: Uma Abordagem Experimental para a Previdência Social BrasileiraPricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition.Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a PagarThis research investigates Price Management in order to attract clients to public services. The object investigated is the National Institute of Social Security INSS. In this public service the clients/citizens have to contribute monthly in order to access benefits from this public service. Among many segments attended by INSS, undergraduate students are not obliged to make monthly contributions, but it is necessary for them to contribute if they want to access Social Security Benefits. In this sense, the problem to be researched is: What is the ideal price range for undergraduate students to contribute to INSS? The objective is to identify an acceptable price range for this segment to increase their access to the services provided by INSS. A Factorial Experiment was carried out to verify the effects of Information Availability and Reference Price variables on Average Price to Pay Pre-Disposition. The main and interaction effects of the variables were analyzed. The research was conducted with four randomized sample groups considering treatment conditions regarding this experiment. The results provided strong evidence that Information Availability can increase INSS services accessibility and the Average Price to Pay PreDisposition concerning undergraduate students. Reference Price use showed a decrease regarding Average Price Pre-Disposition in this segment, but it is capable of increasing the accessibility concerning to citizens/clients.Esta pesquisa investiga a influncia da Gesto de Preos para atrair clientes aos servios pblicos. O objeto em estudo o Instituto Nacional do Seguro Social INSS. Neste servio pblico, os clientes-cidado devem efetuar contribuies mensais para acessarem os benefcios previdencirios. Entre os diversos segmentos atendidos pelo Instituto, encontra-se o pblico universitrio, para o qual a contribuio previdenciria facultativa, mas necessria para que este pblico participe da Previdncia Social. Assim, tem-se o seguinte problema de pesquisa: Qual o preo ideal para que o pblico universitrio contribua com o INSS? E, o objetivo identificar uma faixa de preo para que o pblico universitrio se disponha a pagar para contribuir aos servios prestados pelo INSS. Para tanto, realizou-se um estudo tipo experimento fatorial para verificar os efeitos das variveis: Disponibilidade de Informaes e Preo de Referncia sobre a varivel dependente: Pr-disposio Mdia a Pagar do pblico-alvo. Analisaram-se os efeitos principais e de interao das variveis. A pesquisa foi realizada com quatro grupos amostrais aleatorizados sob as condies de tratamento do experimento. Os resultados fornecem fortes evidncias de que a Disponibilidade de Informao capaz de ampliar a acessibilidade aos servios do INSS e a Pr-disposio Mdia a Pagar do pblico universitrio. O uso do Preo de Referncia mostrou reduzir a Pr-disposio Mdia a Pagar, mas capaz de ampliar a acessibilidade dos clientes-cidados.DOI: 10.5585/remark.v12i3.2524Universidade Nove de Julho - Uninove2013-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1200610.5585/remark.v12i3.2524ReMark - Revista Brasileira de Marketing; v. 12, n. 3 (2013): Julho - Setembro; 179-2052177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12006/5634Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessMelo, Willian MaximilianoRossi, George BedinelliGervasoni, Viviane ChunquesSilva, Dirceu da2019-02-19T17:44:32Zoai:https://periodicos.uninove.br:article/12006Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:44:32REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security Determinação de Preços no Varejo de Serviços Públicos: Uma Abordagem Experimental para a Previdência Social Brasileira |
title |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security |
spellingShingle |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security Melo, Willian Maximiliano Pricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition. Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a Pagar |
title_short |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security |
title_full |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security |
title_fullStr |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security |
title_full_unstemmed |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security |
title_sort |
Determination of Retail Prices of Public Services: An Experimental Approach to Brazilian Social Security |
author |
Melo, Willian Maximiliano |
author_facet |
Melo, Willian Maximiliano Rossi, George Bedinelli Gervasoni, Viviane Chunques Silva, Dirceu da |
author_role |
author |
author2 |
Rossi, George Bedinelli Gervasoni, Viviane Chunques Silva, Dirceu da |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Melo, Willian Maximiliano Rossi, George Bedinelli Gervasoni, Viviane Chunques Silva, Dirceu da |
dc.subject.por.fl_str_mv |
Pricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition. Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a Pagar |
topic |
Pricing; Information Availability; Reference Price; Average Price to Pay Pre–Disposition. Precificação; Disponibilidade de Informações; Preço de Referência; Pré-disposição Média a Pagar |
description |
This research investigates Price Management in order to attract clients to public services. The object investigated is the National Institute of Social Security INSS. In this public service the clients/citizens have to contribute monthly in order to access benefits from this public service. Among many segments attended by INSS, undergraduate students are not obliged to make monthly contributions, but it is necessary for them to contribute if they want to access Social Security Benefits. In this sense, the problem to be researched is: What is the ideal price range for undergraduate students to contribute to INSS? The objective is to identify an acceptable price range for this segment to increase their access to the services provided by INSS. A Factorial Experiment was carried out to verify the effects of Information Availability and Reference Price variables on Average Price to Pay Pre-Disposition. The main and interaction effects of the variables were analyzed. The research was conducted with four randomized sample groups considering treatment conditions regarding this experiment. The results provided strong evidence that Information Availability can increase INSS services accessibility and the Average Price to Pay PreDisposition concerning undergraduate students. Reference Price use showed a decrease regarding Average Price Pre-Disposition in this segment, but it is capable of increasing the accessibility concerning to citizens/clients. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-12-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12006 10.5585/remark.v12i3.2524 |
url |
https://periodicos.uninove.br/remark/article/view/12006 |
identifier_str_mv |
10.5585/remark.v12i3.2524 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12006/5634 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 12, n. 3 (2013): Julho - Setembro; 179-205 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138642492391424 |